I honestly don't know what offends the vocal minority about PTVs so much... can't you just turn them off if it offends you? Perception is reality...consumer business 101. Delta has been consistently gaining accolades from these mainstream travel outlets... meanwhile I've had nothing but bad soft product experiences on Delta. I personally look for the UA bird with PTVs for all of the reasons stated by other pro PTV folks on this thread.
It's not 'offending a vocal minority,' it's about presenting facts. It's a discussion forum, and several users made the assertion that UA & AA were relinquishing a tremendous amount of revenue by not offering as many PTVs as DL.
Let's consider FACTS:
- In 2019, the average monthly domestic cable/satellite bill was about $120 (this excludes the cost of internet and does not consider commercial subscriptions).
- Depending on the survey, between 40% - 50% of cable/satellite customers reported contacting their provider within the past year for a discount; more than two-thirds reported having done so OR changing services for an introductory rate within the past several years.
- UA and F9 both choose to pull their domestic PTV systems, as the revenue generated from these systems wasn't sufficient to offset the cost.
- F9 and NK do not have PTVs.
So let's re-consider the argument:
- According to a.net, Americans are addicted to TV and are willing to spend hundreds more for a flight in which their family can watch Wendy Williams on a midday flight from Dallas to Orlando. ... Even though nearly 80% of pay TV subscribers feel that average monthly cost of $120 is too much.
- If PTVs were the gold mine as suggested on these forums, why wouldn't F9 and NK offer them? NK could double their revenue on many tickets...
@WidebodyPTV. I've basically flown delta around 100k miles a year last decade. Your claim of 90% of fliers not watching the TV's is far from the reality I've seen on my flights. What I most often see are people multi tasking. IE, a movie/tv show on and also using the wifi on their laptop/tablet/phone. However I do agree with you about AA doing their research. However I think it's clear that Delta/United are attempting to target higher revenue by positioning themselves as a premium airline. American in my opinion appears to be wedged in between the premium carriers and the LCC's.
You must live in an alternate reality. Sure, people will poke at the PTV because it's there, but many never actively engage in it. 90% of the flying public has never been actively engaged in watching a PTV, because there's a large faction of that population who prefers to spend their time doing something else. And that something else has grown over the past decade, particularly as advances in technology have enabled people to bring their own custom content (whether it's audio, video or work) on board.