Seems they've amended the livery on a few aircraft to have much larger airfrance titles? Is this a test or is it being rolled out fleet wide?

That has been the case since first deliveries of the B789 in 2016:

Originally A350 and 787 but now revising the entire fleet against larger titles, moving the hippocampe next to cockpit windows and SkyTeam logo/AirFrance-KLM to the back of aircraft.

Alitalia744 wrote:

Originally A350 and 787 but now revising the entire fleet against larger titles, moving the hippocampe next to cockpit windows and SkyTeam logo/AirFrance-KLM to the back of aircraft.

I think these smaller adjustments are what the OP was referring to, though some more information might have been nice. Here's an example of the larger titles and hippocampe/AF-KLM adjustments:

Love the revised AirFrance look, especially the larger font on the title. Proof that understated can be beautiful. Plain white fuselage but with a colorful tail and bold titles, it's fantastic. Used to say it about Lufthansa before they flushed it all with the new tail, which looks like an ink spill or a nameless cargo carrier. Anyway, I digress. The new AF looks great.

While it looks good on long aircrafts (77W), I really dislike it on smaller ones like the a318 and a319. It takes away the elegances and kind of looks cheesy (I guess that what makes it French, but I can say that, I'm French O:) ). But seriously between the painted winglet, the large titles, the logos, it really feels too busy.

I'm not a huge fan of the huge titles, but it's certainly not the worst thing they could have done. Everything about the Air France brand is pure class. The decision to move the SkyTeam and AF/KLM logo to the very back in such small paint is...interesting.

mapimi wrote:

While it looks good on long aircrafts (77W), I really dislike it on smaller ones like the a318 and a319. It takes away the elegances and kind of looks cheesy (I guess that what makes it French, but I can say that, I'm French O:) ). But seriously between the painted winglet, the large titles, the logos, it really feels too busy.

The larger titles to me always looked a bit strange on smaller jets, like the 320/319. American's titles across the 319 fuselage looks so large. I do like the revised AF scheme here, though wonder just how expensive this undertaking is, or are they just prioritizing it across jets as they go in for heavier maintenance and paint cycles.

Air France are one of very few airlines who really pull off the 'Eurowhite' look. Maybe it's just that these aircraft are very freshly painted, but I think it looks pretty stylish.

ContinentalEWR wrote:

mapimi wrote:

While it looks good on long aircrafts (77W), I really dislike it on smaller ones like the a318 and a319. It takes away the elegances and kind of looks cheesy (I guess that what makes it French, but I can say that, I'm French O:) ). But seriously between the painted winglet, the large titles, the logos, it really feels too busy.

The larger titles to me always looked a bit strange on smaller jets, like the 320/319. American's titles across the 319 fuselage looks so large. I do like the revised AF scheme here, though wonder just how expensive this undertaking is, or are they just prioritizing it across jets as they go in for heavier maintenance and paint cycles.

Placement is also an issue for large titles. For example, while NK titles look pretty good on the 320 (setting aside the scratch marks they have since done away with):

What in the world were they thinking centering them on the 321?:

It looks so awkward, like someone forgot to arrow key it up more towards the front. I agree the the newer Air France titles look good on the longer aircraft and oversized on anything smaller.

I too think the AF design is classy and stated elegance with the bright red, white and blue. Now if they'll just keep them cleaner.......
I know NK went for the NYC taxicab look, but why have the Spirit name on the fuselage and tail? I wish they'd kept the stylized "S" for the tail in black to tone down the yellow and it be the de facto logo for NK.

MrHMSH wrote:

Air France are one of very few airlines who really pull off the 'Eurowhite' look. Maybe it's just that these aircraft are very freshly painted, but I think it looks pretty stylish.

I think it helps that they were one of the first to use it. It’s been part of their look for so long, it just seems natural.

Really, the AF branding has been incredibly consistent for years. Nearly the same livery since the 70s, and even the “new” livery takes some features from the pre-Eurowhite liveries-the hippocampe, which I'm glad to see is becoming a bit more prominent in their branding. Just need a new retro jet!

As mentioned though...very peculiar how minimized the AFKL group branding has become.

mapimi wrote:

While it looks good on long aircrafts (77W), I really dislike it on smaller ones like the a318 and a319. It takes away the elegances and kind of looks cheesy (I guess that what makes it French, but I can say that, I'm French O:) ). But seriously between the painted winglet, the large titles, the logos, it really feels too busy.

In all fairness, the A318 (and 736 for that matter) have a tough time making the number 1 look thin.

I really dislike what it has become. It's just too big for the overall livery

It's almost like they switched to a "one size fits all" concept for these letters..

"Hey Jean-Pierre! We need new stickers for this 318!"
"We're all out of 318 stickers Louis, just use these 777 ones!"

mapimi wrote:

But seriously between the painted winglet, the large titles, the logos, it really feels too busy.

Then China Eastern was designed just for you

mapimi wrote:

. But seriously between the painted winglet, the large titles, the logos, it really feels too busy.

That's certainly not going to be a common opinion, on a livery that's already 99% white+words.

My only qualm against the newest revision is the placement of the AIRFRANCE titles on the 777s. They're not as far forward as the other types. I look forward to seeing an A321 with the larger titles.

-Rowen

AA94 wrote:

Alitalia744 wrote:

Originally A350 and 787 but now revising the entire fleet against larger titles, moving the hippocampe next to cockpit windows and SkyTeam logo/AirFrance-KLM to the back of aircraft.

I think these smaller adjustments are what the OP was referring to, though some more information might have been nice. Here's an example of the larger titles and hippocampe/AF-KLM adjustments:

Holy smokes, i hadn't seen that one yet. The titles are way too big for an A318. I already found them slightly too big on the 787's but this...

I Agree 100% with this:

CrimsonNL wrote:

It's almost like they switched to a "one size fits all" concept for these letters..

"Hey Jean-Pierre! We need new stickers for this 318!"
"We're all out of 318 stickers Louis, just use these 777 ones!"

Here's a thread on the progress-
viewtopic.php?f=3&t=1440385&p=22756139&hilit=Air+France+Names#p22756139

CMHtraveler wrote:

For example, while NK titles look pretty good on the 320 (setting aside the scratch marks they have since done away with):
View Medium • View Large
Photo by Hector Rivera - HR Planespotter


What in the world were they thinking centering them on the 321?:
View Medium • View Large
Photo by Art Brett - Photovation Images


It looks so awkward, like someone forgot to arrow key it up more towards the front.

That's because of the branding. The word "Spirit" is purposely centered over the wing. If you look closely at the left side on all Spirit planes, you will notice the bottom of the letter "p" touches the wing root fairing a few inches behind the leading edge of the fairing.

Re. the Air France livery, it does look like they are using the same size titles across the entire fleet.

I like it a lot, bold and clear. If the plane is smaller, the advertisement can still be read from far away, that’s fun and it is definitely the spirit (pun intended) of the moment anyway: big, big, big, see me see me see me. And yet still quite elegant indeed.

I think the larger titles are awesome!

Wow. Really gets the blood pumping doesn’t it. I can’t stop telling all my friends about it.

shamrock350 wrote:

I agree they look good on the larger wide body types but totally overpower the smaller aircraft, it almost looks comical on the A318 for example.

I kind of like how the large AIRFRANCE titles look on the A318. I'd even say they might do well to increase the size of the titles on their larger aircraft to match; it would add some "punch" to an otherwise bland Eurowhite livery.

I also think it looks good, even on the A318!

One question though, are there any other airlines that don't have their alliance logo to the left or right of the front doors? Seems strange they would move it all the way back where they have it now.

Guess I’m the one who absolutely hates the larger titles...I think it looks awkward, even on the widebodies; I much prefer the smaller print.

On the other hand, I wish they would incorporate the hippocampe more into the livery; I especially love the winglet on the A350, though it does seem out of place with the overall theme.

I don’t have an opinion one way or the other on the new size, but the one thing that absolutely bugs me is not putting the appropriate spacing between Air and France. It’s two separate words, but the way it’s written makes it look like it’s all one word. Such a shame and doesn’t look professional.

FriscoHeavy wrote:

I don’t have an opinion one way or the other on the new size, but the one thing that absolutely bugs me is not putting the appropriate spacing between Air and France. It’s two separate words, but the way it’s written makes it look like it’s all one word. Such a shame and doesn’t look professional.

I agree, unless they actually change the company name to Airfrance. I haven't read anything about their rationale for adopting the single word identity, other than it seems to be a "modern" trend among airlines (e.g., jetBlue, airBaltic), or follows the example set by other French airlines (e.g., Aircalin, Corsair). It could also be intended to reflect their internet domain name, which is, of course, airfrance.fr (or .other country code). That being said, "Airfrans" is their callsign, and their pilots do indeed pronounce it that way, as a single word, in communications with air traffic control.

They have changed their brand name to AirFrance with no space twelve years ago, so what you see on the planes is actually the intent.

https://www.ci-portal.de/air-frances-vi ... -changing/

Hi guys,

AIRFRANCE in one word is just in the logo. The official brand name remains Air France.