NZ801 wrote:DavidByrne wrote:a7ala wrote:
Correct the requirement to connect isnt a barrier when that is the only option. I would argue that both ports can support profitably services to RAR, but the airline has decided they can make more money (reduce costs) by funneling through AKL in the absence of any competition. I can tell you now that if someone else had operated WLG/CHC-RAR then Air NZ would be there straight away, as they said they would when Mike Pero was looking at it. Other connecting markets are just not large enough.
Here’s a left-field idea. Allocate (say) three international A320s to be based in CHC, and two based in WLG, and have a local marketing team responsible for scheduling them and filling them on whatever routes local demand indicates. Capacity could still be “lent” to other centres during low periods. Maybe we’d then see other routes which SHOULD have some merit - like the WLG-TBU/APW route which was operated for many years by PH, as well as CHC/WLG-RAR. And based on the loads that SQ was actually carrying on WLG-CBR (and terminating there) I still maintain that there’s a case for that route 2-3 times a week (though I concede we don’t know how much of the customer demand was because of the WB novelty factor).
To those who say that these routes are adequately served by transits via AKL, I say that this is very much an airline-centric point of view, and certainly not a customer-centric point of view. NZ’s attitude shows clearly in this regard: would we have seen CHC/WLG-NAN even if it hadn’t been for FJ’s competition (others have also alluded to this)?
It’s more and more evident globally that point-to-point is the future - and I’d support that also for the environmental benefits of flying direct routes. Ask any traveller what THEY would prefer and you can guarantee almost all would prefer a nonstop route over a transit stop. If NZ doesn’t recognise this, it does risk erosion of its customer base by competitors who have a more progressive approach to their customers.
It’s perhaps unsurprising that, given so many posters here have close links to NZ, that they don’t question the carrier’s strategy in this regard. But the vast majority of the potential customer base are not so beholden. They just want to get where they want to go as quickly and comfortably as possible.
I’d like to see NZ as a proactive airline in terms of its (non-AKL) network, while in this respect it seems more reactive. And please don’t tell me that the carrier’s profits are threatened by a different strategy - heaps of carriers have embraced low-frequency point-to-point operations and are doing just fine. And many of them are LCCs whose operation is in many respects not dissimilar to NZ’s.
Then the issue becomes services are not daily. The CEO has said that daily is what pax what and they can’t simply offer daily CHC-RAR. So while yes, pax like direct, reality is they can’t have that and via AKL is the next best option - AKL is where the market is. Comparisons to other carriers are not always relevant given our location and low population.
In relation to being reactive, NZ are a business and they put their assets where there is best return. I’d suggest NZ have a better idea of that than we do. And that’s not drinking the NZ cool aid. They aren’t perfect sure but I’m pretty sure those choosing routes/destinations know their stuff.
I terms of competition, they are like any major market player. Pak ‘n Save and Countdown had to be drawn kicking and screaming to making changes, not saying NZ can’t be more creative, it’s just there isn’t the need to do so at the moment be that competitions or pax demand. They’ll be creative in other areas where the pressure to do so is i.e. onboard.
Sometimes I think people on here want NZ to be like a bus - fly when I want, preferably on an A380 with a lie flat bed in economy!
Interesting idea DavidByrne.
I’m not sure the CEO said short haul leisure routes need to daily, more long haul routes with large amounts of premium traffic. Daily AKL-RAR on a 789 could then in peak winter be topped up with 3 weekly ex WLG/CHC A320s and additional AKL services.
I’m not sure which other Pacific destinations other than maybe APW could support services ex WLG/CHC? Even APW was usually from memory 8 weekly ex AKL in winter, 4-5 789s and the rest A320s. So you could operate daily ex AKL but 789s only on the weekend with 2 weekly ex WLG/CHC, I feel like 1 weekly is hardly worth it meaning people have to stay a week or connect via AKL anyway.
I wondered pre covid with DPS/HNL being daily or more in winter weather they might have looked at 2 weekly ex CHC at some point.