CATIIIevery5yrs wrote:Don’t forget Robin Hayes stated, I believe in an internal communication to Spirit employees, they don’t plan on closing bases. So DTW, ORD, DFW, IAH, ATL, and ACY are safe too……….
That sounds ideal but also not credible that he will follow through with that on so many levels.
I mean, they are becoming an entirely new carrier. Spirit will now be JetBlue. What makes Hayes think former Spirit flyers will now take all of their business to JetBlue–an airline that yes, offers a great product, but also has uncompetitive, bloated CASM that translates to higher fares?
JetBlue will no longer be competing for the ULCC market segment that Spirit successfully competed for at each of these airports, because let's be real–they aren't a ULCC. Whatever mkt share they steal away is going to come from the majors and maybe WN. They're going to be caught between F9 and on one end and the legacies on the other end. And the problem is these airports mentioned other than ACY are already dominated by legacy (and ulcc) hubs with lots of spokes/network breadth. I'm excluding NK, of course:
DTW-DL
ORD-UA/AA
DFW-AA/F9
IAH-UA
ATL-DL/WN/F9
LAS-WN/F9
I think the only airports here that have a real chance of being a success are LAS (lack of more premium options that B6 could provide) and ORD (lack of lower-cost options that B6 could provide).
My view is that the merger will happen, but it'll just be incredibly hard for Robin Hayes to keep his word of "no base closures" when the truth is that JetBlue simply can't compete to the level that Spirit can. They are different products for totally different markets, and if/when JetBlue goes into these hubs with a mindset of no closures, they will find themselves competing with the big boys in a very unsustainable situation.