QANTASpower, I'm having difficulty ascertaining what your point is. I take it that you're trying to disagree with me but I think if you actually reread my previous post, you'll work out that in actual fact we basically state the same thing.
As I stated previously, if Qantas is able to implement the product successfully across the fleet within a reasonably short period of time, the seat functions as designed and is reliable, competitors are not going to be happy at all - I think we all know that this is, on paper, an exemplary design more advanced than all competitors. Additionally, I think we all know that Singapore Airlines is in a negative situation as airliners such as the Airbus 340-500 and Boeing's Sonic cruiser supersede 747-400s meaning direct Australia-Europe services. For SIA, this will mean the end to a traditionally lucrative route structure which has undoubtedly built the airline to the extent it is today with investment and a vision for many years unrivalled in the industry. Hence, Cheong and the gang saw the writing on the wall 3-5 years ago and initiated the investments in Virgin Atlantic and Air New Zealand which would, theoretically, have seen a global airline alliance bringing in much-needed dollars to the hands of Singapore. Unfortunately, both investments have been less than satisfactory and SIA has, to an extent, become somewhat disenchanted. Qantas, on the other hand, is under the extraordinarily good Geoff Dixon who has, thoughout the last few months, laid a solid foundation to put Qantas in an exceptional state for growth and expansion around the world. Truth be told on the 3rd of December 2003, Qantas will enevitably be a more profitable business than Singapore Airlines if both companies continue in their current directions.
In regards to your statement about the Qantas-Air New zealand deal, are you actually fully aware of the conditions and the objective of the agreement? You seem rather irrational about the proposal and continue to state New Zealand's disgust in allowing a (very small) stake to be taken by the Tasman competitor. If you do a little more research and evaluate the terms and conditions of this and other airline alliances, I think you'll find that most New Zealanders will realise that their national airline and tourism will be better equipped to tackle the industry in the future....and I'm sure Michael Cullen will come to that realisation also.
So where is Qantas headed? Up up and up. If the service gets there, the products are good, Dixon maintains his vision and the company's economic strength, there will be no stopping the flying kangaroo.