DL did not make the same mistake and got his business.
I don't believe
UA really made a mistake, per se. Manpower forecasts are generated based on historical data from days, weeks, months and years gone by. All airlines (UA included) use these to determine how many FTEs (full time equivalents) can be staffed, and at what times. They take various peaks and lulls in call volume into account based on time of day, the seasons, holidays, etc.
That being said, sometimes they're not as accurate as the company would like. When unexpected lulls occur, the company is losing money thanks to overstaffing. When unexpected surges in call volume occur, the company has to compensate by offering overtime to make up for the manpower shortage.
Both of these cost money, and the company has to find ways to minimize the costs as best they can. Sometimes, the unenviable (turning away potential business) takes place in the name of meeting the budget numbers.
I hate to sound cynical, but the airlines (not just
UA, but all airlines) realize that with fares as low as they are today, the "Well, I'll just take my business elsewhere!" argument doesn't hold much water. Frequent fliers with large accounts seldom defect.
Besides, when you're offering a $139.00 roundtrip ticket, if one customer won't buy from you out of resentment, there are ten others already waiting on hold who
will.
I know many of you will disagree, but customers' buying behavior over the past few years says otherwise.
Sure,
UA lost out in this example because it was a high-end fare...but that's the exception rather than the rule. And again, the loss of that business is more than offset by their savings in these other areas.
"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
Comments made here are my own and are not intended to represent the official position of Alaska Air Group