An introduction to oneworld
oneworld brings together eight of the world's biggest and best airlines, all with solid reputations for the quality of their services.
Providing its customers and carriers with services, benefits and value no airline can deliver on its own.
Serving more countries than any other alliance .
Offering more fare products than all the other global airline groupings put together.
Committed to innovation to improve customer service, with oneworld the first of the global alliance to commit to e-ticket interlining.
Helping its member airlines reduce cost and increase efficiency more than they could do alone.
Welcoming SWISS on board in mid-2004.
Eight of the world's biggest and best airlines
oneworld brings together eight of the largest airlines in the world, all with high-flying reputations for quality service.
Aer Lingus, the highly focused carrier from Ireland, one of Europe's fastest growing economies.
American Airlines, the biggest airline in the world.
British Airways, the leading international airline.
Cathay Pacific Airways, one of the most highly regarded Asian airlines.
Finnair, the major airline in Northern Europe and generally regarded as the industry's IT
Iberia, the top carrier between Europe and Latin America.
LanChile, as one leading business magazine described it, "the lone star in the South American skies".
Qantas, one of the world's top long distance airlines and among Australia's strongest brands.
From early in 2004, they will be joined by Swiss International Air Lines, the high quality carrier with its hub in Zurich, right in the heart of Europe, serving one of the world's most important financial centres.
Sharing one vision
To generate more value for customers, shareholders and employees than any airline can achieve by itself, by:
Making global travel smoother, easier, better value and more rewarding.
Offering travel solutions beyond the reach of any airline's individual network.
Providing a common commitment to high standards of quality, service and safety.
Creating a world where customers always feel at home, wherever their journey may take them.
Delivering its airlines members with savings and benefits greater than any can generate by itself.
Opening a wider world of travel opportunities for employees.
Stronger airlines, by working together
oneworld gives its member airlines a strong and vital competitive edge - beyond what any airline can achieve individually or bilaterally - by:
Building revenue, from passengers "fed" from the networks of alliance members
Reducing costs, by working together and sharing facilities with other like-minded quality partners
Adding shareholder value
Providing more services, benefits, products and value
Spreading a member's brand name - and distribution - further Sharing best practice Enabling them to compete on at least equal terms with airlines who are in rival groupings
oneworld's partner airlines have generated value totaling billions of US dollars from their various relationships under the oneworld umbrella, through enhanced revenues and cost savings from initiatives like joint purchasing and sharing facilities on the ground - US$2 billion in the past three years alone, since the central oneworld Management Company was established.
Much of the benefit generated under the oneworld banner comes from the network of one-on-one, deeper agreements between individual pairings of the alliance's partners. A key element of the grouping's strategy is to deepened these bilateral links still further and spread their benefits more widely across the alliance.
When oneworld was launched on 1 February 1999, for example, code-sharing was in place between just two pairs of partners (Qantas with both American Airlines and British Airways). Today, code-sharing is in place between 20 of the potential 28 pairings, making it easier for passengers to transfer between oneworld airline networks.
By working together on joint ground facilities, oneworld's members are able to create far better facilities than any of them could justify on their own, and at better unit costs. Today, they share facilities at around 25 key airports around the world.
There are a number of reasons for the emergence of oneworld and its competitor global airline alliances:
More people want to fly to more places more easily and for greater value. Yet airlines are constrained in their ability to serve this demand by government restrictions and business economics, both of which make it impossible for any one airline to serve all these markets by itself.
In an increasingly competitive marketplace, being a member of a global alliance enables an airline to offer its customers more services, benefits, products and value than it can by itself.
Alliances help boost airline's revenues and provide opportunities for growth, by feeding passengers between members' networks.
Competition in this industry is increasingly moving up a gear, from individual airlines competing head-to-head on specific routes to alliance competing network-to-network, as consumers recognize the benefits the alliances offer.
In the drive to reduce costs, particularly at this financially difficult time for the industry, airlines can achieve substantial efficiencies through working more closely together.
The three main airline alliances (oneworld, Star and SkyTeam) already account for some 60 per cent of the total world airline capacity. It will become increasingly difficult for airlines to maintain their global market share unless they are allied to one of the global groupings.
Some vital statistics
oneworld and its member airlines:
Carried some 220 million passengers last year - equivalent to around one in every 30 men, women and children on this planet today - on a fleet of some 2,000 aircraft.
Flew around 2.25 billion miles in the past 12 months - equal to a return trip to the Sun every month.
Land or take-off somewhere around the world on average every five seconds around the clock.
Earn more than US$50 billion in annual revenues.
Account for 19 per cent of the total output (available seat kilometres) of the world air transport industry.
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