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JetSaurus
Topic Author
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Delta To Return Widget Design

Sat Jul 17, 2004 4:20 am

A post over at DA.C reported that Delta is bringing back the old widget design in what is referred to as "heritage" widget in some form or another. It's to begin this month.

I can't verify this information elsewhere can someone here confirm this?

http://www.diecastaircraftforum.com/showthread.php?t=39993
Jack/GPT
 
aviationwiz
Posts: 882
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:23 am

Figures... I was in CVG, and every other plane had a different livery. There must have been 4 generations of DL liveries there.
Proudly from the Home of the Red Tail.
 
7e72004
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:30 am

Why can't they make up their minds?? I like the "wavy gravy."  Big thumbs up
The next generation of aircraft is just around the corner!
 
7e72004
Posts: 3440
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:32 am

nvermind..i guess they are keeping the gravy  Smile
The next generation of aircraft is just around the corner!
 
DAL7001
Posts: 65
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:34 am

The flowing fabric will remain. This is just a small upgrade with the all true widget.
KATL
 
ssides
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:35 am

Delta, MAKE UP YOUR FREAKING MIND on a livery! Take it from AA, best to stick with one.
"Lose" is not spelled with two o's!!!!
 
dl757md
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:36 am

Only ship 102 The Spirit of Delta has been or will be painted in the heritage paint scheme. It is a one off special 75th anniversery livery.

Dl757md
757 Most beautiful airliner in the sky!
 
JMV
Posts: 230
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:36 am

From the sounds of the Q&A in the above link Delta will not be changing the livery other than the Widget that appears next to the word Delta. The change sounds very minor and likely to go unnoticed by most of the flying public. It will go from the curved version below...


View Large View Medium
Click here for bigger photo!

Photo © Brad Harris



To the angular one shown here...


View Large View Medium
Click here for bigger photo!

Photo © Alexander Gill



The rest of the livery will remain the same.
Google begins where my brain ends! ©
 
TWFirst
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:38 am

As a marketer, I find Delta's actions a textbook example of how to really screw up a brand.
An unexamined life isn't worth living.
 
7e72004
Posts: 3440
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:40 am

It was kind of funny...back in february i flew on a 767 with the original widget scheme...kind of weird seeing all types of liverys  Big grin
The next generation of aircraft is just around the corner!
 
mikester540
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:41 am

Like the 80's widget? I loved that design, and I welcome it back!!
We need men who can dream of things that never were. -John F. Kennedy
 
Dalmd88
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:48 am

The VP of DL TechOps has a employee Q&A every month. This came up on last weeks. His response was Jerry hates the new widget (like many of us). He requested TechOps to go back to the old widget on any new paint jobs as they are done. It sounded like we have a few that have already been done. The wavy tail will remain and no plans are out there to do a wholesale change for the fleet. I doubt there will be any signage change, but I don't think there will be any frowning widgets going on anything else.

I agree messing with the logo is very poor marketing. Leo should have left it alone. I guess that is what happens when a carpetbagger takes over. They have no respect for what came before them.
 
WidgetBoi
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:49 am

It will be nice to see the old Widget flying again  Big grin

jeremy
 
laddb
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 4:52 am

I really think we fanatics are the only ones who really care what the plane is painted like. I think it really does not matter. The general public will fly just about anyone (unless they just had a major crash) who offers a low fare and decent arrival and depart times.

There are people like my father who insist on flying Delta whenever possible, unless the fares are really much higher than the competition. But as much as he wants to use Delta, he could care less about the paint scheme. Then, on the other hand, there is my wife who just saw the "wavy gravy" scheme the other day and thought it looked nice, but had no idea what airline it was (tail only visible). She only cares about depart and arrival times, and direct flights.

So what's my point? I have no clue.
 
TWFirst
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 5:10 am

Why is it even referred to as a "widget"??... to me it seems like the company is too stupid to realize that the logo as originally envisioned is a stylized delta... fourth letter of the Greek alphabet, which is a triangle. The Delta logo to me has always appeared to be a pair of wings (the blue part) jetting towards the sky (red part = "jet exhaust")...

The stylized logo looks much more contemporary, and the curves seem to suggest the earth's horizon... reflecting modern Delta's reach and vision.

Oh well... as usual, the left-brained bean counters interfere in the marketing dept.'s realm.
An unexamined life isn't worth living.
 
Gib
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 5:10 am

Anyone have any idea as to dollar figure, everytime they change the friggin' paint?? Point being, in my opinion, money well spent on OTHER, MORE IMPORTANT "things!" With Bankruptcy rumblings abound, I see this as absolutely rediculous!

My $0.02.

Gib
 
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yyz717
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 5:13 am

Maybe these DL marketing idiots who can't stop toying with the livery should focus on COST CUTTING. Last time I checked DL was flirting with Chapt 11.

I dumped at the gybe mark in strong winds when I looked up at a Porter Q400 on finals. Can't stop spotting.
 
TWFirst
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 5:15 am

>>Maybe these DL marketing idiots who can't stop toying with the livery should focus on COST CUTTING. Last time I checked DL was flirting with Chapt 11.<<


Read above... it's not the "marketing idiots" who made this decision, it's the CEO!
An unexamined life isn't worth living.
 
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Crosswind
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 5:15 am

Delta is about to go from 3 to 2 main colourschemes after years of haphazard branding. It seems to be madness to change it again, afterall how much of the travelling public will notice? It looks virtually identical from a slight distance anyway, but I'd guess the cost of doing this won't be virtually nothing  Smile

Regards
CROSSWIND

[Edited 2004-07-16 22:20:46]
 
ord
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 5:18 am

This is a little off-topic, but since we're talking about Delta's livery why the heck are only half the engines painted blue. Having the back half remain gray looks terrible, like the engine parts have been mismatched from different liveries or that somebody forgot to paint the whole thing.

I know white cowlings are hard to keep clean, but it's dark blue so that isn't one of the issues.

Does somebody know why the engines are like this? Will they start painting them all blue?
 
Gib
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 5:24 am

I think we need to submit ord's idea to the CEO, for yet more STUPID spending @ DL. (...but yes ord, I agree with ya' man)

 Insane

Gib
 
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Starlionblue
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 5:32 am

You normally can't paint the front edge and the rear of the engine. They get pretty hot.
"There are no stupid questions, but there are a lot of inquisitive idiots." - John Ringo
 
JMV
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 5:36 am

Is it because it is a Friday afternoon here in the States that so many have missed the details in the Q&A? DL is not making changes to aircraft that do not need to be repainted. Rather, on a go-forward basis, when an plane needs to be painted as part of its normal maintenance cycle, DL will use the "old" delta logo (aka widget), rather than the curved version.

I got the distinct impression that DL will not be spending extra money to do this work. Furthermore, it is not changing the balance of the livery, so there isn't going to be a major difference in the look, resulting in additional blurring of the carrier's identity.

Considering DL is looking to its employees for huge cost savings to avoid bankruptcy, and the employees apparently wanted to return to the "old" logo, it seems to me that this is a good call, though minor in the big picture, in an attempt to improve employee morale and improve chances of getting concessions. (Yes, I know it is a bit of a stretch, but it certainly isn't without merit.)
Google begins where my brain ends! ©
 
dl757md
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 5:45 am

I must apologize as I misunderstood the thread starter in my previous post. I thought he was talking about the gray 75th anniversary paint scheme. If there is a move to replace the rounded widgets with the traditional pointy widget I hadn't heard about it till now. Too much other s$&t for me to worry about at the big D right now.

Starlionblue, I think Ord meant the thrust reverser cowls which are painted gray rather than the core cowls which are bare metal.

Ord, I couldn't agree more about the gray on the engines looking like hell. When I first saw the wavy gravy livery I thought WOW! but the engines looked to me like an after thought. I think if they would have put the flowing flag on the engines as they did the vertical stabilizer that would have made it complete. But, alas, they didn't ask me.

Regards
Dl757md
757 Most beautiful airliner in the sky!
 
voodoo
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 5:50 am

Actually a stylized widget would be a good Skyteam logo.
Would give Aeroflot and Korean some `Western' cred., and incorporate the US, Russian, French(AF) , and S.Korean flag colors, even coming close to their designs.
` Yeaah! Baade 152! Trabi of the Sky! '
 
PHLapproach
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 6:05 am

StarlionBlue - A High Heat formulated paint can be used as it is used on automobile engine blocks.Gib - Let's take a 757-200 for example would cost in the range of $6,000 to $8,000 for supplies and paint.
 
FLAIRPORT
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 6:08 am

has Jerry (can I call him that?) decided if DL is going to keep any of the old old planes in the origional colors? Also, is there an updated list of which are in the old old colors?
NEXT FLIGHT: FLL-ATL-HPN on FL
 
n757kw
Posts: 450
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 7:22 am

My 2 cents worth......

Bring back the cheatline! I am tired of European white.

N757KW
"What we've got here, is failure to communicate." from Cool Hand Luke
 
thomasphoto60
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 7:29 am

If Air India can bring back their 'palaces' then Delta can certainly bring back the 'widget'.

Thomas
"Show me the Braniffs"
 
deltadude8
Posts: 553
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 8:41 am

Here is what the final wavy gravy livery looks like...


View Large View Medium
Click here for bigger photo!

Photo © Paul Robbins

(ZOOOM in, inorder to see the changed Widget)

compared to the old wavy gravy...


View Large View Medium
Click here for bigger photo!

Photo © Brad Harris



Hope this makes sense (ZOOOM in, inorder to see the old curved Widget)
 
WidgetBoi
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 8:45 am

Absolutely beautiful!!!!!!!!!

jeremy
 
DAL7001
Posts: 65
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 8:58 am

Deltadude8

Thats about all the change that is coming. No big deal. We will have all planes onw livery by years end. We are painting each day at the ATL TOC.
KATL
 
StarCruiser
Posts: 294
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 9:06 am

The widget is to DL what the eagle is to AA. No matter what you do, DL, keep the widget.
 
md80fanatic
Posts: 2365
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 9:11 am

Yep, the widget rocks!!!!! Bring 'em back......and while your at it....let's have some MD-11's flying again  Big grin

 
nonrevman
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 9:23 am

I wonder if we will see the original widget restored in other places as well. The ticket counters and gates also display a widget in certain places. Then, there are the service pins. Like many others, I will not miss the "frowning widget" either.
 
widget1580
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 9:29 am

Delta should have kept the widget scheme altogether. I like the wavy gravy and all, but nothing is like a classic..personally I think the NOC scheme is ugly.

-Travis
 
access-air
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Delta To Return To The Widget Design

Sat Jul 17, 2004 9:46 am

Actually I agree wiv N757kw......Lets bring back some cheat lines....No more of this Euro white......Blah.....Well if for all you naysayers, if paint is too costly they could always add the Widget with a Decal.....sheesh.....If it was a whole strip and repaint I could see all you guys pissing and moaning about it but if its just being added (as it should be) then whats the harm???

Anyway, I thought the origin of the Delta Widget design came from the Mississippi Delta region where Delta Air Lines originated from...Seems I read that a loooooong time ago in some Delta literature....Anyone read the same stuff?

Access-Air
Remember, Wherever you go, there you are!!!!
 
HUPilot
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 9:56 am

Travis, you're not the only one.
 
SafetyDude
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 11:30 am

Anyone have any idea as to dollar figure, everytime they change the friggin' paint?? Point being, in my opinion, money well spent on OTHER, MORE IMPORTANT "things!" With Bankruptcy rumblings abound, I see this as absolutely rediculous!
Perhaps you missed the point that said that the change will only take place on planes that are going to be repainted.

From a design standpoint, since many aspects of the plane are "wavy" (tail, belly with the silver), the widget should not be straight, but rather "wavy" as it was before.

 Smile
-Will
"She Flew For What We Stand For"
 
AV8AJET
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 11:45 am

Here is a Skywest CRJ with the "old widget" and the "new" wavy tail. I thought it was an error. I know they have a few like this.


View Large View Medium
Click here for bigger photo!

Photo © Frank C. Duarte Jr.

"To fly or not to fly there is no question!"
 
NW7E7
Posts: 480
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 11:47 am

Does anybody know on average how many Delta planes go into the paint hangar every week??

Thanx
NW7E7
 
dl757md
Posts: 1483
Joined: Mon May 24, 2004 9:32 am

RE: Delta To Return Widget Design

Sat Jul 17, 2004 11:55 am

Does anybody know on average how many Delta planes go into the paint hangar every week??

I don't know for sure but I believe out of the three paint bays in the paint hangar at TOCIII they are currently only using one (bay 11) for painting. I think they paint about one plane every three days. So about 120 planes per year full capacity.

Dl757md
757 Most beautiful airliner in the sky!
 
mikester540
Posts: 155
Joined: Wed Jul 14, 2004 11:48 pm

RE: Delta To Return Widget Design

Sat Jul 17, 2004 11:59 am

Wow, I didnt know they were having such an identity crisis.

This is the best livery by far I think!!


View Large View Medium
Click here for bigger photo!

Photo © Steve Dreier






Mike////
We need men who can dream of things that never were. -John F. Kennedy
 
Midway2AirTran
Posts: 847
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 12:53 pm

See now that AirTran has brought back a bit of the ValueJet blue on the B737's and B717's to come, Delta must follow suit and bring back the widget! There had to be a reason for it!  Wink/being sarcastic


View Large View Medium
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Photo © Frank C. Duarte Jr.
View Large View Medium
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Photo © Alexander Gill




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Photo © Michael F. McLaughlin
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Photo © Jet City Aviation Photography

"Life is short, but your delay in ATL is not."
 
N766UA
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 1:03 pm

I'm glad the angular widget is coming back, but it's really no big deal. I wish they'd slap a cheatline on there. The tail has grown on me, but the fusulage is boring. They should add the blue cheatline again.
 
GloryDaysSR
Posts: 29
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 1:03 pm

I hope they arent returning to Widget. I HATE it. Planes look good now. Very cool, clean professional look. Keep em!
 
N766UA
Posts: 8354
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 1:28 pm

The scheme remains the same except for the widget. Read the article folks!
 
Av8rDAL
Posts: 361
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 1:38 pm

Here's what would be absolutely cool:

Paint a 777-200 in a special "heritage" paint scheme: the original widget scheme!

How cool would that be to see the 777 in a fresh, brand-new coat of genuine widget paint?
Maintain thine airspeed, lest the Earth rise up and smite thee.
 
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zippyjet
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 2:13 pm

"The widget is to DL what the eagle is to AA. No matter what you do, DL, keep the widget."

Couldn't have said it better myself. The wavy gravy design looks tired and generic. The original widget livery is timeless and contemporary and, the interim DL livery is a close second!
View Large View Medium
Click here for bigger photo!

Photo © Joe Fernandez - Aviation Photography of Miami


View Large View Medium
Click here for bigger photo!

Photo © Fabrice Nelson


Cool looking logos.


View Large View Medium
Click here for bigger photo!

Photo © Scott Hoggard


View Large View Medium
Click here for bigger photo!

Photo © Shawn Byers


View Large View Medium
Click here for bigger photo!

Photo © Koen Duijnmayer

"take Sominex and sleep tonight...." Looks like the same generic design studio for these birds!
I'm Zippyjet & I approve this message!
 
Gnomon
Posts: 894
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RE: Delta To Return Widget Design

Sat Jul 17, 2004 2:15 pm

Access-Air --

Regarding the widget's origins: My understanding is that while the company name certainly comes from the Mississippi Delta, the widget is actually a stylized depiction of the Greek letter "delta." It's actually a fairly symbolic corporate logo, a double entendre in itself. You only see such a clever idea once in a blue moon, particularly in this industry.

Its elegant brilliance is one reason, IMO, that the widget has survived for 40-plus years now. Good to see it enduring with the new scheme, which I find quite attractive.

I must say I didn't see the problem with the modernized widget, either, although I suppose it's good to see DL reaching back to its roots. I think the Mullin team was ignorant, to a degree, of Delta's regional identity and the culture that had developed there. Grinstein's decision to bring back the original widget sends the message that he won't make the same mistake.

As an aside, I remember calling the reservations line in the early and mid '90s, to hear, in the sweetest, most genteel Southern accent imaginable, "Del-da Ay-uh lines, this is Mrs. Scott. How can I help you?" Those were the days...

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