I have to admit that I am puzzled by some of the statements coming from BCAC regarding sales campaigns and orders. I'm not sure if Boeing is simply in denial or whether the on-going problems with scandals /ethics have produced a "damage-control" mentality to which everything is is secondary, however, they really seem to need to kick things in gear if the don't want to spend the forseeable future looking at Airbus' behind. The last few years have seen Airbus turn the A320 into the LCC a/c of choice against the 737, a stunning marketing coup if you ask me. Of course, we have also seen Airbus take the lead in orders AND
deliveries, stripping away the facade of Boeing's last cherished threshold of market primacy.
IMO, the worst thing that happened to Boeing was the acquistion of MD
. Not that it wasn't a good business move, but because it transformed a previously
market-driven, profit-oriented innovator into a defense contractor. Arguably, the 2 are mutually exclusive. Boeing has become an overwhelmingly defense-oriented company with the most money being derived from gov't programs. I'm not suggesting anything is wrong with that, only it seems to be at the expense of the commercial side. Let's face it, where is the talent and the resources going to go at Boeing? OTOH, EADS derives most of its' money from the sale of Airbii. The commercial side there seems to be far more entrepreneurial, innovative and aggresive when compared to B. Yes, they are accepting getter risks, but it seems to be paying off for them.
We can (and still do) argue the point of how A&B came to their current, competitive relationship. Everyone will re-state the same tired arguements about subsidies, tax-breaks, gov't grants, what's fair, who's wrong, blah-blah- blah. The fact of the matter is that B has let A take market leadership away from them. A series of weak, conservative management groups spent too much time with share-holder value & cutting-up the defense pie and not enough time on core-business values and keeping the commercial side competitive. If they can't get the ship righted soon, the will look back in 20 years on the commercial airplane business much like they back on their bonber business now: a cherished piece of history.