Wow. I'm not usually this rude or snippy, but there are times when I really wish A.net had an "unrespected users list". Does anyone really give a rat's patootie what you think anymore, NIKV69? It sounds to me like you'd love to officiate US's funeral, and that's really sad.
There are thousands and thousands of jobs, thousands of livelihoods at stake here, and I'm really amazed at the people who are willing to just throw it all away in the name of business. We can sit here and whine about the flight attendants and rampers all we want, but what about the thousands of kids whose parents work for US? They need food on the table, clothes, school supplies, medical care, etc. While it seems like it may be a foregone conclusion at this point, US's demise will be an absolute catastrophe in the lives of many thousands of people (although it could be said that taking another drastic paycut is already a catastrophe).
That being said, if the AFA needs to unleash CHAOS on US for months to get noticed (which they clearly haven't yet...last weekend was NOT CHAOS related) and to make a difference, so be it. According to most sources, CHAOS is a perfectly legal work action, and there's nothing US can do to prevent it, other than paying attention to what the F/As are saying.
If people are lining up to lynch Wolf, Gangwal and Co. for their blatant ineptitude and their brazen attempts at driving a once classy and viable airline into the ground, I'll be right there with you. However, it stinks that everyone is so blase about the death of a major company.
So, in the spirit of A.net's long tradition of armchair CEOing, here's my 2 cents:
1. Do something about that haphazard and nonsensical Express system. Do you really need NINE (it is nine, isn't it?) carriers doing Express flying, many of them flying different A/C types? CO
is a viable airline, and they have one (OK, so they have at least one other filling in some gaps, but ExpressJet does most of it). NW
is doing relatively well, considering the circumstances, and all they have is XJ
. Having nine Express carriers must translate into ridiculous overhead (and headaches).
2. Go on a cutting spree, routewise. If it's not profitable, POOF! It's gone. Instantly. I'd try to preserve as many stations as I could, but I'd definitely examine frequency, and cut anything that's not filling up.
3. Milk the 767's and 330's for every dime they're worth. I'd have those birds in the air 20 hours a day, maximizing every penny of transatlantic and Caribbean yield I could get my hands on. WN
has proven that increasing the amount of time the plane spends in the air dramatically helps the bottom line (and as a side note, if WN
can turn a 737 in 30 minutes on a slow day, why can't US turn an E145 in less than an hour and a half? Doing the daily milkruns PHL
, they sit on the ground longer than they're in the air).
4. Start running more of the flights out of CLT
. They're NOT going to beat WN
, so don't try.
5. Have a yard sale. Cutting capacity is going to mean that more planes are going to be sitting on the ground. Sell 'em. Any route authorities or slots you're not using? Highest bidder wins.
6. Make DividendMiles too good of a deal to pass up. Double the miles on competitive routes, decrease the number of blackout dates, hold a drawing for 100K miles...do whatever you've gotta do. I remember a couple of years ago when AA
gave away 100 AAdvantage miles in cereal boxes. Go for it. They completely p*ssed all over their brand loyalty last weekend, and they've gotta do SOMETHING to get it back.
7. After every flight booked on www.usairways.com, the flyer gets an email survey to fill out. How'd we do? What do you want us to improve? Then, do it. If your customers aren't happy, they'll go somewhere else.
8. Just for the hell of it, I'd hold a press conference, and effectively tell the media to shut the hell up. Here in west Michigan, US's problems were the LEADING STORY on our local news until the tsunami hit, and then they were number two. I know they've got a Corporate Communications Dept., and they better get used to using it.
, I'm shutting up now, since I've broken two of my self-imposed A.net commandments.