UA: Official Airline Of The 77th Acadamy Awards

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John
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UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 2:06 pm

I wonder how much money they dished out in order to win that status? I'll say nothing more.
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hawk44
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RE: UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 2:09 pm

Not sure but I did see a thread earlier about them transporting the oscars from ORD to either LAX or SFO

Hawk44
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atrude777
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RE: UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 2:12 pm

i dont think donating alot of money makes them the "official" official means one, no other ailrine cared to sponser it, so UAL was the sole airline to help sponser it, therefore they can claim the title official airline. now if southwest and american both donated money, then it would just sponsers by the following airline, United, American, and Southwest...etc etc..
Alex
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StevenUhl777
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RE: UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 2:18 pm

They were the official airline last year, and N775UA carried Oscar to LAX last year, just like this year.

Why would they be flown to SFO????  Nuts Oscars are always in LA... Insane
And the winner for best actress is....REESE WITHERSPOON for 'Walk the Line'!!!!!!!!
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AirWillie6475
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RE: UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 2:18 pm

Sponsorisation by Southwest would have looked wrong
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atrude777
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RE: UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 2:21 pm

Quoting AirWillie6475 (reply 4):
Sponsorisation by Southwest would have looked wrong


why?
Alex
Good things come to those who wait, better things come to those who go AFTER it!
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adam
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RE: UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 2:48 pm

Quoting Atrude777 (reply 5):



I think the whole advertising technique for calling UA the "Official Airline" is for people to think that stars fly on United. I would find it hard to believe that any A list actor would fly southwest. I'm in no way bashing Southwest, they are a real fun airline.
Texas: You'll come for the Alamo, You'll stay because you were wrongfully executed. - Conan O'Brian State Quarters
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UALFAson
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RE: UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 3:52 pm

They didn't necessarily have to dish out money. They could have paid for the title through compensation in kind, i.e. free air transport for Academy executives, free transport of the Oscar statues from Chicago to LAX, etc.

It's simple target marketing. Airlines often sponsor the arts (theatre, dance, etc.) b/c the people who can afford to attend events like these are also the ones who have $$$ for premium price air travel.

Depending on what deal they struck, the "free" PR was probably worth it. Did you see the episode of "Entertainment Tonight" when they accompanied the statues from ORD to LAX? It was like a 30-minute commercial showcasing UAL.
"We hope you've enjoyed flying with us as much as we've enjoyed taking you for a ride."
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ual777contrail
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RE: UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 4:48 pm

Quoting Atrude777 (reply 5):
Quoting AirWillie6475 (reply 4):
Sponsorisation by Southwest would have looked wrong


why?


You cant be honest. You had to ask why?

Any of the legacy carriers would do, WN? Please.

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Leskova
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RE: UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 4:51 pm

Ok... now I finally really understand why I saw a UA B777-200 here in Frankfurt just over a week ago, not only wearing the new livery, but also a large Oscar-statue sticket next to the front door...
Smile - it confuses people!
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ual777contrail
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RE: UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 4:54 pm


View Large View Medium
Click here for bigger photo!
Photo © Michael Carter



Here is the plane, look close at door 1, you will see Oscar.

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Leskova
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RE: UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 4:58 pm

Thanks for the picture - that was taken exactly one day before I saw it here in Frankfurt on the 20th...
Smile - it confuses people!
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AMSSpotter
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RE: UA: Official Airline Of The 77th Acadamy Awards

Mon Feb 28, 2005 9:02 pm

Even if it cost them money (which I know they don't have), it is great publicity. More airlines which are losing money still advertize on television and nobody is really questioning that either. This might be more effective than a commercial. That's probably why United participated in the movie "The Terminal" as well.
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MakeMinesLAX
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RE: UA: Official Airline Of The 77th Acadamy Awards

Tue Mar 01, 2005 4:17 am

Thanks for the picture - that was taken exactly one day before I saw it here in Frankfurt on the 20th...

Actually, that picture is from 2004 - it was last year's Oscar flight. UA used the occasion to introduce the new livery.

Here's a photo with explanatory text:


View Large View Medium
Click here for bigger photo!
Photo © Jerry Search




[edit - added photo]

[Edited 2005-02-28 20:31:00]
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FriendlySkies
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Joined: Fri Aug 13, 2004 3:57 pm

RE: UA: Official Airline Of The 77th Acadamy Awards

Tue Mar 01, 2005 5:59 am

UA has carried the Oscars between ORD (they are made in Chicago) and LAX for the past five years.
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Pronto
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RE: UA: Official Airline Of The 77th Acadamy Awards

Tue Mar 01, 2005 6:18 am

Are you sure the "stars" pay $$$$ as it seems everyone wants to kiss their a$$ and let them ride for free, or at least discounted...info from some airline people? It's ironic, the more money some people make, the more freebies they get(and most don't care about the little guy - not all, but most)...sorry, just venting...I saw the sponsorship plug last night and wondered about it...
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BAxMAN
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RE: UA: Official Airline Of The 77th Acadamy Awards

Tue Mar 01, 2005 8:07 am

AA were the 'official airline' of the BAFTAS (UK equivalent of the Oscars) and all nominess and award presenters received, amongst other things such as Gameboy and some perfumes, free upgrades to First Class on a Transatlantic AA flight.

It is good to see that AA is now wealthy enough to help out those deprived Hollywood stars.
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