Well, trying to return this topic to a vaguely sensible conversation...
Fundamental problem I have with the new BMI
business model is not that if you pay twenty quid each way you pay for your food and drink - I think that's fair enough (or should that be "fare enough"??
But when I have to book today to fly tomorrow, which I sometimes do, and I end up paying two hundred and fifty quid for the privilege and for the same crap as someone who's paid £40, I have a serious problem with BMI
not including a butty and a gin and tonic in the price. If BMI
would just explain why the extra £210 I (or OK
, my company) pay can't provide me with just a little more than the person who booked six months out and paid squat diddly, I'd be happy. But they can't.
As a former nine-year inmate at "The Hall", I am saddened by what BMI
is doing and becoming. I am also concerned that whilst their new business model might play well to the bottom end of the market, it will drive away the top end - it will drive away the end of the market they really need to retain to keep the yields up.
Anyway, I reliable friend who is still in the system at "The Hall" tells me that the new business model has thus far dysmally failed to the returns that they were hoping it would do. Nah nah nee nah nah - we told you so BMI
! So maybe more kneejerks will yet be forthcoming.