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1337Delta764
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Could Delta Adopt An All-new Livery?

Mon May 01, 2006 9:32 am

I don't mean to make this a poll. Since Delta hopes to emerge from bankruptcy and is merging in the Song product, there is quite a possiblity that Delta could come out with a new livery. This could emphasize a new Delta. What are your thoughts on this? The Deltaflot represents the Delta of 2001. Gerald Grinstien said that he is not very fond of the Deltaflot livery.

I would like to see Delta come out with a new more colorful livery, with different colors for different aircraft. Here is how it should be:

MD-88 - Blue
MD-90 - Teal
737-800 - Yellow
757-200 - Orange
767-300 - Green
767-400ER - Pink
777-200ER - Red

Any thoughts on this?
 
Alitalia744
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 9:40 am

The last thing Delta needs is multiple livery colors and more identity problems.

Stick with Deltaflot for now, it's finally become recognizable as Delta's livery. For too long Delta was flying around with too many identities, it confuses the consumer.

And as for multiple colors? Let's leave that in the 70s shall we?
Some see lines, others see between the lines.
 
Evan767
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 9:42 am

Great idea, but that would be what, the 3rd livery change in about 10 years? I like the different colors on planes idea but this is how I see it with more of the planes representing the Delta colors, but not pink:

MD-88 - Light Blue
MD-90 - Teal
737-800 - Light Red
757-200 - Silver
767-300 - Dark Red
767-400ER - Dark Dark Blue
777-200ER - White
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jpetekyxmd80
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 9:43 am

I'm not sure it is the greatest idea for Delta at this time start painting 767's pink.

/sarcasm
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FLYACYYZ
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 9:44 am

Quoting 1337Delta764 (Thread starter):
Could Delta Adopt An All-new Livery?

Again??

Quoting 1337Delta764 (Thread starter):
I would like to see Delta come out with a new more colorful livery, with different colors for different aircraft.

Lets let Braniff rest in peace.
Above and Beyond
 
Alitalia744
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 9:46 am

Also - DL just fired O&M Advertising for a variety of reasons, one being they recommended another livery.
Some see lines, others see between the lines.
 
DeltaMIA
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 9:51 am

Delta wants consistency. A livery change will not happen in the next decade.
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Cactus739
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 9:51 am

Quoting 1337Delta764 (Thread starter):
would like to see Delta come out with a new more colorful livery,

I'd like to be able to fly to Kansas City for $1 but that's not happening either...

Quoting 1337Delta764 (Thread starter):
MD-88 - Blue
MD-90 - Teal
737-800 - Yellow
757-200 - Orange
767-300 - Green
767-400ER - Pink
777-200ER - Red

Seriously? Seven different colors for planes? Why not just one?

Quoting 1337Delta764 (Thread starter):
Any thoughts on this?

I think you should get out more.  Smile

Seriously though....their planes have their name on them and their logo....that's really all they need.
You can't fix stupid.... - Ron White
 
Rj111
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 9:55 am

From an aesthetic point of view, they should just go back to the Widget one. All of them since have been horrible. (IMO)
 
AASTEW
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 9:58 am

Delta just got all of the planes painted in Deltaflot. Mind you they have to now paint all the Song planes back to the mainline scheme. At least the workers in the paint shops have good job security! Paint jobs don't bring profits...
 
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1337Delta764
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 10:00 am

I always thought that the 777 should be red, as red often represents leadership, and the 777 is the flagship of Delta's fleet.
 
mycrj17
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 10:02 am

Quoting JpetekYXMD80 (Reply 3):

not a good idea for the 767's, maybe ASA's ATR'S
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FLYACYYZ
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 10:03 am

Quoting 1337Delta764 (Reply 10):
as red often represents leadership

Or symbolic of the high blood pressure the majority of their employees have been experiencing as of late??
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AirframeAS
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 10:03 am

Here is a very good question and it hits it on the nail: WITH WHAT MONEY?!?!?!
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Cactus739
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 10:04 am

Quoting 1337Delta764 (Reply 10):
I always thought that the 777 should be red, as red often represents leadership, and the 777 is the flagship of Delta's fleet.

Can they use Red Ink? Delta has plenty of that....
You can't fix stupid.... - Ron White
 
deltagator
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 10:14 am

Quoting AASTEW (Reply 9):
Delta just got all of the planes painted in Deltaflot.

Not yet. I saw a 767 at ATL today in the Ron Allen colors and I was on a 757 in the same colors last October. I think I've been on another plane in the older colors since then as well but I honestly forget.

Quoting 1337Delta764 (Thread starter):
I would like to see Delta come out with a new more colorful livery, with different colors for different aircraft.

Please let Braniff rest in peace.
"If you can't delight in the misery of others then you don't deserve to be a college football fan."
 
skibum9
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 10:18 am

Quoting 1337Delta764 (Thread starter):
MD-88 - Blue
MD-90 - Teal
737-800 - Yellow
757-200 - Orange
767-300 - Green
767-400ER - Pink
777-200ER - Red

Any thoughts on this?

My God, if this were to happen, I seriously hope that no one is on acid while at a hub or there could be really problems!

In reality, I don't think this is on the top of the list of priorities as the "Deltaflot" livery is relatively new and they are still building brand awareness around it. Changing it now would be very confusing, especially in the international destinations where they are expanding.
Tailwinds!!!
 
isitsafenow
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 11:11 am

Heck, I kinda like the idea a little except for the pink. How 'bout Braniffs old ocra or brown instead?
Really, Delta is too conservative a company to paint up the fleet like Braniff did.
No way the big D will pull that off.

Now, I can see Jet Blue doing something like this in the future, perhaps even airTRAN, but no one in the big six...opps, now its big seven. You gotta include Southwest with their high boarding numbers.

Interesting idea there, 1337Delta764.
safe
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AlexPorter
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 11:15 am

Can you melt down pink sheets and make paint out of it?
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1337Delta764
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 11:18 am

Quoting Isitsafenow (Reply 17):
Heck, I kinda like the idea a little except for the pink. How 'bout Braniffs old ocra or brown instead?

I personally am not a fan of aircraft being brown, pink goes well with the destinations that the 767-400ERs serve IMO, especially MCO and HNL.

What is wrong with the color pink anyway?
 
isitsafenow
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 11:22 am

Lets turn the coin over...whats wrong with the color brown....anyways?
safe
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steeler83
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 11:24 am

Quoting FLYACYYZ (Reply 4):
Quoting 1337Delta764 (Thread starter):
Could Delta Adopt An All-new Livery?

Again??

My question exactly!! Didn't they just make their current livery not 5 years ago or so? And, as far as a pink 767, let alone any airplane in that HIDEOUS color...  vomit   down   eek 

Steven King could use that in his next horror film and that's about all that would be of use for  Wink
Do not bring stranger girt into your room. The stranger girt is dangerous, it will hurt your life.
 
USPIT10L
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 11:32 am

Quoting Steeler83 (Reply 21):
My question exactly!! Didn't they just make their current livery not 5 years ago or so? And, as far as a pink 767, let alone any airplane in that HIDEOUS color...

Steven King could use that in his next horror film and that's about all that would be of use for

Delta changed their livery twice in the last ten years, Steeler83. The "Ron Allen" colors we refer to is the 1997 Landor scheme that says "Delta" on the tail and "Delta Air Lines" in Times New Roman font on the body of the aircraft. The "Deltaflot" scheme was introduced in 2000, and aside from the "curved widget" which was a triangle with red on the top, a white curve like the sun, and blue underneath it, it remains. The original Delta widget was restored in 2004, much to the employees' delight. I don't know too many people that liked it.

Grinstein has stated the last thing DL wants to do now or anytime soon is change the livery. Just adding the original widget was enough.

1337Delta764, please let Braniff die and rest in piece. The idea of different colors for different planes has been used and is completely unneccessary. Why waste money on seven/eight different types of paint? It costs enough already just to fly the plane.
It's a Great Day for Hockey!
 
steeler83
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 11:49 am

Quoting USPIT10L (Reply 22):
Delta changed their livery twice in the last ten years, Steeler83. The "Ron Allen" colors we refer to is the 1997 Landor scheme that says "Delta" on the tail and "Delta Air Lines" in Times New Roman font on the body of the aircraft. The "Deltaflot" scheme was introduced in 2000, and aside from the "curved widget" which was a triangle with red on the top, a white curve like the sun, and blue underneath it, it remains. The original Delta widget was restored in 2004, much to the employees' delight. I don't know too many people that liked it.

Thanks for the info USPIT10L, as always, very informative  Wink I knew that they very recently did a livery modification; I just didn't know that they did another one a few years before this one... What in God's good name is going on with that airline??? To me, this just throwing away money that could be used towards other more important things than just some lame-ass paint job on a plane that bares the company name... They could be spending that money on more things like their ATL improvements
Do not bring stranger girt into your room. The stranger girt is dangerous, it will hurt your life.
 
wjcandee
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 11:57 am

Quoting Alitalia744 (Reply 5):
Also - DL just fired O&M Advertising for a variety of reasons, one being they recommended another livery.

This is critical, and to emphasize what some others have mentioned on here, that firing reflects the feeling of Mr. Grinstein that DL needs a much more imaginative approach to marketing and sales than a new livery. The money can be much better spent on something that will more directly drive sales, and will more directly drive higher RASM. As Clipper002 points out in another thread, RASM is the key, key, key thing for Delta right now.

[Edited 2006-05-01 04:59:07]
 
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SLCUT2777
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 11:59 am

I could see Delta changing their livery ONLY if they have a merger within a couple of years after exiting chapter 11. For example if they were to pick-up the remnants of NW say in late 2007 or 2008, then I could see them adopting NW's silver paint replacing the white in the "Deltaflot" livery and going to a bigger name on the side of the plane with a bigger widget within a circle to pick up what was taken from NW.

Quoting Steeler83 (Reply 23):
They could be spending that money on more things like their ATL improvements

or JFK or SLC improvements since both of these other significant hubs and centers are in dire need of a make-over!
DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
 
WesternA318
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 12:05 pm

I say a SLC makeover is long overdue on the DL side of the airport.
 
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comairguycvg
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 12:05 pm

An all new livery? They should have never got rid of the 80's widget paint scheme. Why change something that was perfect??
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steeler83
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 12:08 pm

Quoting SLCUT2777 (Reply 25):
or JFK or SLC improvements since both of these other significant hubs and centers are in dire need of a make-over!

Of course, thanks for giving me some other ideas to go along with... Are you paying attention, Grinstein???
Do not bring stranger girt into your room. The stranger girt is dangerous, it will hurt your life.
 
deltagator
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 12:13 pm

Quoting Steeler83 (Reply 23):
I knew that they very recently did a livery modification; I just didn't know that they did another one a few years before this one... What in God's good name is going on with that airline??? To me, this just throwing away money that could be used towards other more important things than just some lame-ass paint job on a plane that bares the company name

The Ron Allen livery came out of him and his crew trying to make a personal stamp on the airline. The Deltaflot scheme came from Mullin and his merry band of idiots to do the same thing. Hindsight is 20/20 so let's not hapr on the changes then as times were completely different. The Deltaflot livery will stay other than getting rid of the "Limp Widget" and replacing it with the original one, though a small thing goes a long way towards employee morale.

Quoting Steeler83 (Reply 23):
They could be spending that money on more things like their ATL improvements

I would think most of the ATL improvments are coming from the city themselves instead of Delta. Ticketing areas of course are DL's responsibility but tiling the floors in the concourses are up to the city.
"If you can't delight in the misery of others then you don't deserve to be a college football fan."
 
USPIT10L
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 12:13 pm

Quoting Steeler83 (Reply 28):
Of course, thanks for giving me some other ideas to go along with... Are you paying attention, Grinstein???

I think they are paying attention, Steeler83. Why else would they have built up SLC and JFK so heavily in the last two years if they had no plans or ideas on how to use it? If Mullin were still in charge, DL would've closed both DFW and SLC because they were being choked by RJs, as is CVG now. The only missing piece from SLC is a transatlantic route, which may be coming sooner than we think. The only part of Grinstein's plan I disagree with is the props flying into JFK this summer for additional feed from several Northeast markets. The potential traffic on these routes going to JFK will/could be immense and a Dash-8 will NOT be enough to carry the bags/passengers to JFK. A CRJ-200 is the only way to go. It's a pain to load, but it is absolutely necessary. Pull them from CVG if necessary. Just don't make passengers take props to get to New York!
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Delta767300ER
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 12:14 pm

Quote:
767-400ER-Pink

Are you nuts? Do you know how weak that would make a 764 look? It would also make the plane look Gay. I dont have a problem with the Wavy Gravy scheme but I still prefer the "old old" scheme.

-Delta767300ER
 
IADCRJ
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 12:20 pm

My I ask a very dumb question regarding DL's current paint sheme: Where did this nickname of "Deltaflot" come from or being reffered too?
 
FlyDeltaJets
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 12:20 pm

Quoting 1337Delta764 (Reply 10):
I always thought that the 777 should be red, as red often represents leadership, and the 777 is the flagship of Delta's fleet.

Actuall I think the 767 is more of the flagship because it is the dominant aircraft of the fleet. And before they can change the livery the need to have just one as it is. They have the Song, "the flag", and the widget hybrid.
The only valid opinions are those based in facts
 
deltagator
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 12:24 pm

Quoting IADCRJ (Reply 32):
My I ask a very dumb question regarding DL's current paint sheme: Where did this nickname of "Deltaflot" come from or being reffered too?

Not a dumb question. The tail on the latest Delta scheme looks a lot like the tail on Aeroflot's planes.


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[Edited 2006-05-01 05:30:49]
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IADCRJ
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 12:35 pm

Quoting DeltaGator (Reply 34):
Not a dumb question. The tail on the latest Delta scheme looks a lot like the tail on Aeroflot's planes.

I see. Thanks.  Smile
 
Delta4eva
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 1:50 pm

Quoting DeltaGator (Reply 34):

Not a dumb question. The tail on the latest Delta scheme looks a lot like the tail on Aeroflot's planes

The "Deltaflot" flag also resembles a Russian flag, with the Red, Blue and light blue(which could be mistaken w/ a grayish/white).
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aa757first
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 1:58 pm

Quoting FlyDeltaJets (Reply 33):

Actuall I think the 767 is more of the flagship because it is the dominant aircraft of the fleet. And before they can change the livery the need to have just one as it is. They have the Song, "the flag", and the widget hybrid.

A flagship is the biggest or the best member of the fleet. The 777 would be considered the flagship at Delta. I would say the 777 is the flagship for DL, CO and AA, while the A330 is the flagship for US and the 747 is the flagship for NW and UA.

AAndrew
 
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SLCUT2777
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 1:59 pm

Quoting WesternA318 (Reply 26):
I say a SLC makeover is long overdue on the DL side of the airport.

Quite honestly more than a makeover is needed there. SLC needs an entire new terminal in my estimation, but that's another thread for us here in west to start up now that it looks like there is a new Executive Director going into place.

Quoting USPIT10L (Reply 30):
If Mullin were still in charge, DL would've closed both DFW and SLC because they were being choked by RJs, as is CVG now

Mullin wold have tried in vain to stay in DFW and shuttered SLC being the idiot he was!!
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litz
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 2:03 pm

Frankly, I wouldn't change the Deltaflot livery ... I would however make a minor change to it :

Take the "Delta Air Lines" from the interim livery (the Ron Allen one) and put that on the Deltaflot livery instead of the plain "Delta".

Cheap, easy to do, and really helps the brand identity ...

Anyone good w/photoshop that could put a sample on modified airliners ?

- litz
 
Delta4eva
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 2:06 pm

Quoting Litz (Reply 39):
Take the "Delta Air Lines" from the interim livery (the Ron Allen one) and put that on the Deltaflot livery instead of the plain "Delta".

Well, I think the problem w/ this is the employees. The employees didn't like the idea of it being called Delta Air Lines. It's just Delta to them, and the same case is for the American public...no one ever says Delta Air Lines, they just say Delta. CO, AA, and UA all have the 'airlines' missing from their livery.
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DAL767400ER
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 7:40 pm

While I'm certainly not a fan of the fact that with a new livery it would mean the 3rd change within a decade, I certainly wouldn't mind if DL brought back the Widget livery. It is still a recognisable livery, even if it has been gone for some time, and I'm sure the employees could also better identify with the Widget rather than flying on just another generic Eurowhite plane.
 
777klm
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 7:52 pm

What does the current flag (on the tail) means?
I know those are the Delta colors, but is there any other reason? Why not the American flag, that would be beautiful!!
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deltagator
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 8:22 pm

I don't think it means anything but then I'm not some marketing weenie who sees things after a few drinks. They are the Delta colors other than the light blue. I think it was just a stamp put on the airline by Mullin and his crew during their tenure. I'm fine with it now but do miss the original Widget.
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DualQual
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 10:31 pm

The wavy gravy has grown on me (albeit slowly). I like it more than the interim colors, which I really hated. I always felt though that the widget should be more prominent on the new colors. I think it should be over the main aircraft door (a la the original widget colors) with a larger font "DELTA" running down the main fuselage. The one piece that I really miss off the original widget scheme though is the black nose. It was really distinctive. Finally, no pink on the 764's. My old man flies those and pink isn't really a good color for him.
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peachair
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 10:41 pm

Quoting DeltaMIA (Reply 6):
Delta wants consistency. A livery change will not happen in the next decade.

Word in ATL is that is a forgone conclusion that a livery change is immanent, and more likely to occur in 2007/2008 after BK emergence

Quoting AASTEW (Reply 9):
Delta just got all of the planes painted in Deltaflot. Mind you they have to now paint all the Song planes back to the mainline scheme. At least the workers in the paint shops have good job security! Paint jobs don't bring profits...

There are still several a/c still in the Ron Allen paint. Just saw two 757's this morning at B-Conc in this scheme. There are very few left however.

Quoting AirframeAS (Reply 13):
Here is a very good question and it hits it on the nail: WITH WHAT MONEY?!?!?!

I doubt that there will be a lot of money spent on a new livery. I expect to see more of a modification, with the use of the existing heritage widget and some of the same paint. As in the past, the aircraft would be painted on their normal painting schedule, during a major mtc check

Quoting DAL767400ER (Reply 41):
While I'm certainly not a fan of the fact that with a new livery it would mean the 3rd change within a decade, I certainly wouldn't mind if DL brought back the Widget livery

It wouldn't surprise me if the new scheme was a modification of the old widget livery. Since the retirement of Ship 102 (being freshly painted in that scheme) , a lot of people have been talking about bringing it back.
 
PHLBOS
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RE: Could Delta Adopt An All-new Livery?

Mon May 01, 2006 11:06 pm

Quoting ComairGuyCVG (Reply 27):
They should have never got rid of the 80's widget paint scheme.

Actually, that livery initially rolled out in the 1960s.


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SLCUT2777
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RE: Could Delta Adopt An All-new Livery?

Tue May 02, 2006 12:34 am

Quoting PeachAir (Reply 45):
Word in ATL is that is a forgone conclusion that a livery change is immanent, and more likely to occur in 2007/2008 after BK emergence

I think they'll let it go a little while beyond and see who they get a merger deal with. With the way NW is splitting off their domestic routes that are best served by their proposed new regional, my conspiracy theory instincts tell me they and DL will merge with DL likely to clear chapter 11 some months sooner. Hence my suspicion they will have a livery that is a combo of the current "Delta-Flot" and NW silver metallic paint job.
DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
 
viscount630
Posts: 171
Joined: Sun Mar 13, 2005 7:52 pm

RE: Could Delta Adopt An All-new Livery?

Tue May 02, 2006 12:36 am

Quoting 1337Delta764 (Thread starter):
What are your thoughts on this?

My thoughts on this? JUST when I thought the postings on this old womans/saddoe nerds gossip network laughingly called a "forum" couldn't get any more idiotic.........  hissyfit  Oi vey!


 duck   duck 
RIP Dan-Air. Where the Secret was SERVICE.
 
N1120A
Posts: 26650
Joined: Sun Dec 14, 2003 5:40 pm

RE: Could Delta Adopt An All-new Livery?

Tue May 02, 2006 12:52 am

Quoting DeltaMIA (Reply 6):
Delta wants consistency. A livery change will not happen in the next decade.

Too bad

Quoting RJ111 (Reply 8):

From an aesthetic point of view, they should just go back to the Widget one. All of them since have been horrible.

I never really liked the Widget scheme, but I really liked the Ron Allen scheme. Now, I realize that that one will never come back given his history at DL, but it was a hell of a paint job.
Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss

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