Regardless of
B6's actual plans, their service to
TUS would be (a) successful and (b) highly utilized. I've often wondered if
B6 would initiate service from
IAD in fact because it would make oodles of money.
Consider the following:
(a)
TUS has no low-priced service to the east coast. US, being a low cost airline, should have low-price fares to the east but they don't. Just ask any Tucsonan. Only
WN comes close with a flight to
BWI. The 1000's passengers are going to
PHX for a reason, and it sure as heck isn't convenience. Make flights
TUS-east coast reasonable and the passengers will flock, guaranteed.
(b) "
CO's
TUS-
EWR route failed." This appears to be true, at least until the next winter season, but
B6 is offering a different product. Per point a,
CO's failure could be attributed to the route's high price versus going to
PHX. I am a big
CO fan, but low-price east coast service would be a huge boon.
(c) Whomever thinks
TUS is a low-yield market has not checked prices lately. When I flew
BWI-
TUS a few weeks back the fare on
CO was over $500. If
B6 offered a routine sub-$400 fare on this route I bet they would sell out plenty of planes. This average fare would make it easily higher yield than the east coast-
LGB flights.
(c2) It should also be noted that only leisure travellers originating from
TUS and with lots of spare time go to
PHX. It takes at least 2 hrs each direction, making this a 4+ hour addition to travel time. Most trips are in 18 passenger vans with low-back bench seating. For passengers who don't live in
TUS, the travel time does not include getting to/from a hotel once arrived in
TUS. So if someone has the $$ to stay at a nice
TUS resort, they will not go to
PHX. Ditto for business travelers, who conclude that saving $100 is not worth four hours of lost productivity in a 18 passenger van outfitted with low-back bench seating.
(d) Consider also that the rumor does not rule out an alternative
LGB flight. Just about every airline flying into
TUS right now has a flight to SoCal, and by most accounts these flights are always full. So
B6 adding this route may make sense as well.