af773atmsp
Topic Author
Posts: 2357
Joined: Mon Aug 28, 2006 1:37 am

Why Are There 787 Commercials?

Sun Oct 01, 2006 11:16 pm

I was just watching TV when I saw a 787 commercial. Why is Boeing making these commercials? Is it to convince people that the 787 will be a good and safe aircraft? Or do they do this all the time when they make a new aircraft?
DC10-40,MD88,A319,A320,A332,717,722,733,737,738,752,ATR-72,736,788
SY,DL,FI,FL,BA,EI,NW,MG,DY,EZY,F9,WN,SN,ET,SK
Too many airports to fit in signature.
 
roseflyer
Posts: 9602
Joined: Fri Feb 13, 2004 9:34 am

RE: Why Are There 787 Commercials?

Sun Oct 01, 2006 11:30 pm

A lot of large companies like Boeing advertise for the reason of attracting investors. Buzz around Boeing is good for the stock. Showing new products, shows that the company is moving forward.
If you have never designed an airplane part before, let the real designers do the work!
 
osiris30
Posts: 2655
Joined: Sat Sep 30, 2006 10:16 am

RE: Why Are There 787 Commercials?

Sun Oct 01, 2006 11:39 pm

Quoting Af773atmsp (Thread starter):
Or do they do this all the time when they make a new aircraft

I believe I saw a Boeing document once that attributed 5% of an airlines decision on what plane to purchase to popular (i.e. public) opinion of the aircraft.

So while RoseFlyer was quite correct (I've seen Boeing adds for rockets too, and those are certainly not a common item) in stating it helps Boeing attract investors, it has several other benefits (real or perceived), including:

attracting talented engineers (this is a surprisingly important one)
building brand recognition
helping the stock price
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
scaledesigns
Posts: 199
Joined: Tue Aug 22, 2006 2:12 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 12:00 am

They run them on mainly political debate TV shows.

So it would be for investors and Wall Street+++the politicians and military powers that be.

They are not trying to sell 787s as much as they are telling everyone how great Boeing is.
F1 Tommy
 
SkyexRamper
Posts: 1952
Joined: Sun Mar 27, 2005 12:17 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 12:45 am

Quoting Af773atmsp (Thread starter):

Probably the same reason why GE runs ads about their new and up coming GEnx engines, cause they can. Also possible to win over the hearts of passengers to reflect back to airlines to tell them they want Boeing.
Good Luck to all Skyway Pilots! It's been great working with you!
 
grantcv
Posts: 410
Joined: Tue Apr 26, 2005 1:28 pm

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 12:54 am

I remember B767 ads too back when the B767 first flew - they helped inspire me to go to work for Boeing
 
EMBQA
Posts: 7836
Joined: Sat Oct 25, 2003 3:52 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 1:00 am

Quoting Af773atmsp (Thread starter):
I was just watching TV when I saw a 787 commercial. Why is Boeing making these commercials? Is it to convince people that the 787 will be a good and safe aircraft? Or do they do this all the time when they make a new aircraft?

Where have you been....??? Boeing has been running these ads (mostly on Sunday mornings) for nearly 3 years now.
"It's not the size of the dog in the fight, but the size of the fight in the dog"
 
DIA
Posts: 3053
Joined: Sun Jan 28, 2001 2:24 pm

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 1:26 am

Boeing, like many companies, will have this money taken away (in form of taxes) unless they find ways of spending the $ first. Very common.
Ding! You are now free to keep supporting Frontier.
 
osiris30
Posts: 2655
Joined: Sat Sep 30, 2006 10:16 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 1:36 am

Quoting Grantcv (Reply 5):
I remember B767 ads too back when the B767 first flew - they helped inspire me to go to work for Boeing

Bingo, job of ads accomplished  Smile You're not the only one either.
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
Boeing4ever
Posts: 4479
Joined: Thu Apr 26, 2001 12:06 pm

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 1:40 am

Quoting Grantcv (Reply 5):
I remember B767 ads too back when the B767 first flew - they helped inspire me to go to work for Boeing

I wish I could see those. Any idea what the ones for the 777 were like?

 airplane B4e-Forever New Frontiers airplane 
 
User avatar
remcor
Posts: 366
Joined: Thu Feb 16, 2006 9:25 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 1:41 am

I saw a Boeing commercial the other day. It worked! I got dressed, went out and bought myself a 787. With leather seats, cup holders and cruise control too.

 Smile
 
osiris30
Posts: 2655
Joined: Sat Sep 30, 2006 10:16 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 1:45 am

Quoting Remcor (Reply 10):
I saw a Boeing commercial the other day. It worked! I got dressed, went out and bought myself a 787. With leather seats, cup holders and cruise control too.

I thought cruise was a standard option  Wink Did you get the heated seats and optional sunroof? Mine is black with chrome trim and the optional lowered suspension  Wink
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
flydreamliner
Posts: 1928
Joined: Sat Jan 07, 2006 7:05 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 2:30 am

Quoting Osiris30 (Reply 11):
I thought cruise was a standard option Wink Did you get the heated seats and optional sunroof? Mine is black with chrome trim and the optional lowered suspension Wink

I hope you didn't get the long wheel base -9 model then.... i hear it scrapes the tail. I thought you had to go get on the waiting list to buy one. I went down to the dealer and he wouldn't even let me test drive one. He told me I could get a great deal on last year's 767 if I wanted it though....
"Let the world change you, and you can change the world"
 
ikramerica
Posts: 14936
Joined: Mon May 23, 2005 9:33 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 2:33 am

Quoting Osiris30 (Reply 11):
optional sunroof

Warning, do not open during flight...
Of all the things to worry about... the Wookie has no pants.
 
User avatar
Stitch
Posts: 26438
Joined: Wed Jul 06, 2005 4:26 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 2:40 am

Quoting Osiris30 (Reply 2):
(Boeing ads have) several other benefits (real or perceived), including...attracting talented engineers...



Quoting Grantcv (Reply 5):
I remember B767 ads too back when the B767 first flew - they helped inspire me to go to work for Boeing

While not an engineer (talented or otherwise), Boeing's ad campaigns starting in 1991 (with the Persian Gulf War ads) and moving through to their current "Forever New Frontier's" campaigns in 2000 inspired me to work for them, as well.  thumbsup 

They showed me a company capable of producing many great and even inspiring things and I wanted to be a part of that.
 
osiris30
Posts: 2655
Joined: Sat Sep 30, 2006 10:16 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 2:43 am

Quoting FlyDreamliner (Reply 12):
I went down to the dealer and he wouldn't even let me test drive one. He told me I could get a great deal on last year's 767 if I wanted it though....

Well my lease on my 767 was almost up anyway so they offered my the 787 as a replacement. As for not letting you test drive one you probably weren't pursausive enough.. all if took for me was the mention of considering a 350 and well...

Quoting Ikramerica (Reply 13):
Warning, do not open during flight...

On the contrary, it's quite something to feel your hail blowing (clean off your head) at 350kts  Smile
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
beech19
Posts: 887
Joined: Fri Jul 21, 2006 11:30 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 2:44 am

I've never seen the commercials for them (probably because TV is not exactly a priority to me) but living here in the Seattle/Everett area Boeing has TONS of billboards (many near the Everett/KPAE facility). They change monthly... 787, IDS stuff like the Wedgetail, new tanker. They latest one i saw is for the new P-8A (737) to replace the P-3 Orions.

Its cool to see billboards for that stuff other than just the plain old fast food, stores and alcohol. HOY!
KPAE via KBVY
 
af773atmsp
Topic Author
Posts: 2357
Joined: Mon Aug 28, 2006 1:37 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 2:47 am

Does Airbus have any commercials about there aircrafts? The 787 commercial is the first aircraft commercial I've seen. What if Boeing made a 787 commercial like the chocolate cell phone commercial. It would be weird but interesting.
DC10-40,MD88,A319,A320,A332,717,722,733,737,738,752,ATR-72,736,788
SY,DL,FI,FL,BA,EI,NW,MG,DY,EZY,F9,WN,SN,ET,SK
Too many airports to fit in signature.
 
User avatar
remcor
Posts: 366
Joined: Thu Feb 16, 2006 9:25 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 2:52 am

Quoting Osiris30 (Reply 11):

I thought cruise was a standard option Wink Did you get the heated seats and optional sunroof? Mine is black with chrome trim and the optional lowered suspension

Not only that, I got it for a low-low rate. It's the red-tag sale! Bad-credit, no-credit, go down to your Boeing dealer today and make any reasonable offer and you'll fly off for no money down!
 
User avatar
Stitch
Posts: 26438
Joined: Wed Jul 06, 2005 4:26 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 3:05 am

Quoting Af773atmsp (Reply 17):
Does Airbus have any commercials about there aircrafts?

I've seen a few, but they focus on the comfort of the plane for passengers. Perhaps EADS does a broader advertising focus since they include defense.
 
roseflyer
Posts: 9602
Joined: Fri Feb 13, 2004 9:34 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 3:17 am

Attracting employees is an interesting move. It seems like it might work, but they could also go to the top universities worldwide and recruit competitively like Seattle's other company does (Microsoft). I know I'd be interested in a job at Boeing as a young engineer, but I'm happy working at one of Boeing's top suppliers.

Quoting Skyexramper (Reply 4):
Probably the same reason why GE runs ads about their new and up coming GEnx engines, cause they can. Also possible to win over the hearts of passengers to reflect back to airlines to tell them they want Boeing.

GE is a bit different. They run GEnx adds that show how great the engine is, but also advertise how efficient it is and how it is helping the environment. That shows that the company cares, and you might be a little more likely go buy a GE appliance next time you are at the store.
If you have never designed an airplane part before, let the real designers do the work!
 
beech19
Posts: 887
Joined: Fri Jul 21, 2006 11:30 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 3:19 am

Quoting FlyDreamliner (Reply 12):
I hope you didn't get the long wheel base -9 model then.... i hear it scrapes the tail. I thought you had to go get on the waiting list to buy one. I went down to the dealer and he wouldn't even let me test drive one. He told me I could get a great deal on last year's 767 if I wanted it though....

I have multiple Boeings in my garage. I take the 737 for street racing at its been lowered and handles the corners better. I tried it in my 757 but i kept slamming the wing into the ground as it doesn't have anti-roll bars.  Wink

When i go to the drag strip i take the 777LR as it does 0-60 in under 5 seconds with weight reduction and a MEAN 1/4 mile!

I have a 747F but i only take it out when i need to haul something big.  Smile
KPAE via KBVY
 
longhaulheavy
Posts: 376
Joined: Wed Dec 17, 2003 1:52 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 7:33 am

I think everyone here has hit the main points. The commercials are to attract interest in the company, whether it's interest from investors, engineers, etc. They may also serve as real advertising too, especially when the commercials are shown on CNN, Fox News, etc. The people who watch those channels are often those who make the decisions on government spending.

Ever been in the Washington, DC area near the Pentagon? There are ads for military hardware on billboards and in the metro.
 
beech19
Posts: 887
Joined: Fri Jul 21, 2006 11:30 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 7:43 am

Quoting RoseFlyer (Reply 20):
It seems like it might work, but they could also go to the top universities worldwide and recruit competitively like Seattle's other company does (Microsoft).

Boeing in fact does. They pull summer interns (who often end up staying on with full time positions) from MIT and other engineering schools. I can't count how many interns i've met just over the past few months.
KPAE via KBVY
 
NYC777
Posts: 5103
Joined: Wed Jun 09, 2004 3:00 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 7:52 am

They run those commercials a lot on CNBC. Targeting the corporate demographics I suppose.
That which does not kill me makes me stronger.
 
piercey
Posts: 2188
Joined: Sat Nov 12, 2005 11:07 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 7:58 am

Quoting Remcor (Reply 18):
It's the red-tag sale! Bad-credit, no-credit, go down to your Boeing dealer today and make any reasonable offer and you'll fly off for no money down!

Yeah, but my credit was so bad, I could only get a 717  Sad. Then the Airbus delarship offered me 2 A350s and told me I could pay them back a few years after delivery, so  biggrin 
Well I believe it all is coming to an end. Oh well, I guess we are gonna pretend.
 
elmothehobo
Posts: 983
Joined: Thu Aug 10, 2006 11:10 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 8:06 am

Quoting Af773atmsp (Reply 17):
Does Airbus have any commercials about there aircrafts?

They ran some print ads in the Economist two or three years ago highlighting the comfort of the A340's business class and how not a single carrier had configured it to have a middle seat.

Interestingly enough I stopped seeing the ad when Emirates got its hands on the A340-300s (EK configured them in a 2-3-2 business class).
 
don81603
Posts: 1105
Joined: Sun Jul 24, 2005 12:07 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 9:47 am

Quoting Remcor (Reply 10):
I saw a Boeing commercial the other day. It worked! I got dressed, went out and bought myself a 787. With leather seats, cup holders and cruise control too.

I got mine with the sunroof, 450 speaker Bauplunkt stereo with 2400 CD changer, full under carriage hydraulics, and the optional tail cone 102 inch sub-woofer. I put on Thunder struck, and the metal on the cars around me buckles... Not a bad ride, but a bitch to park downtown...
Eagles may soar, but weasels don't get sucked into jet engines.
 
osiris30
Posts: 2655
Joined: Sat Sep 30, 2006 10:16 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 9:50 am

Quoting Don81603 (Reply 27):
I got mine with the sunroof, 450 speaker Bauplunkt stereo with 2400 CD changer, full under carriage hydraulics, and the optional tail cone 102 inch sub-woofer. I put on Thunder struck, and the metal on the cars around me buckles... Not a bad ride, but a bitch to park downtown...

ROFLMAO... Oh I think I peed myself.. damn that was funny... can't...stop..laughing...
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
User avatar
remcor
Posts: 366
Joined: Thu Feb 16, 2006 9:25 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 10:07 am

Quoting Don81603 (Reply 27):

I got mine with the sunroof, 450 speaker Bauplunkt stereo with 2400 CD changer, full under carriage hydraulics, and the optional tail cone 102 inch sub-woofer. I put on Thunder struck, and the metal on the cars around me buckles... Not a bad ride, but a bitch to park downtown...

Sweeeeeeet. Did you get the 48" spinning rims?

Hmmmmm....actually, I can picture 'spinners' on the landing gear of say, Hooters Air. Would definitely attract attention.

[Edited 2006-10-02 03:08:07]
 
osiris30
Posts: 2655
Joined: Sat Sep 30, 2006 10:16 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 10:20 am

Quoting Remcor (Reply 29):
Sweeeeeeet. Did you get the 48" spinning rims?

I did... I also opted for the 'extra bling' version, with embedded Diamonds. I'll have to take it back to the dealership though, I just heard there's a tailgating package that I missed out on  Sad
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
DAL7e7
Posts: 298
Joined: Mon Jun 28, 2004 12:38 pm

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 10:46 am

Quoting Osiris30 (Reply 30):
I just heard there's a tailgating package that I missed out on

I got me a 744F with the swing up nose! It's a beast for tailgating! Roll in, flip the nose, got my dance floor in the back...

Quoting Beech19 (Reply 21):
I tried it in my 757 but i kept slamming the wing into the ground as it doesn't have anti-roll bars.

I guess they read your post. I just went down there and got an upgraded slightly used 757-200 with Ge90-115B's and an anti-roll cage. Beats anything in any class (Except some of the upgraded little European things...damn little Fokkers)

Quoting Don81603 (Reply 27):
2400 CD changer, full under carriage hydraulics, and the optional tail cone 102 inch sub-woofer

Only 102? Pshht! My 772-LR rear cargo holds are jammed with 204's and the tail cone has my 3800 CD changer with integrated iPod connection in the cockpit!

Also got the quick-change rim set on all of 'em. Platinum to gold in under an hour!

DAL7e7
DAL7e7 is wondering... Do pilots take crash courses?
 
User avatar
fraspotter
Posts: 2247
Joined: Sat May 08, 2004 8:12 pm

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 11:03 am

Quoting Don81603 (Reply 27):
I got mine with the sunroof, 450 speaker Bauplunkt stereo with 2400 CD changer, full under carriage hydraulics, and the optional tail cone 102 inch sub-woofer. I put on Thunder struck, and the metal on the cars around me buckles... Not a bad ride, but a bitch to park downtown...

Automatic or manual?  Wink
"The strength of the turbulence is directly proportional to the temperature of your coffee."

— Gunter's Second Law of Air Travel
 
osiris30
Posts: 2655
Joined: Sat Sep 30, 2006 10:16 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 11:05 am

Quoting DAL7e7 (Reply 31):
I got me a 744F with the swing up nose! It's a beast for tailgating! Roll in, flip the nose, got my dance floor in the back...

Where's the barbeque go though?
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
richm
Posts: 599
Joined: Fri Oct 29, 2004 1:21 pm

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 11:11 am

"The all new Boeing 787. From only one hundred and thirty eight million dollars in the air"
 
Cadet57
Posts: 7170
Joined: Mon Jul 25, 2005 2:02 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 11:22 am

Quoting EMBQA (Reply 6):
Where have you been....??? Boeing has been running these ads (mostly on Sunday mornings) for nearly 3 years now.

Actually, I havent seen them...
Doors open, right hand side, next stop is Springfield.
 
af773atmsp
Topic Author
Posts: 2357
Joined: Mon Aug 28, 2006 1:37 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 11:27 am

You guys have your own aircrafts? It must be expensive to have a lot of aircrafts. Are you guys rich or something. In the future can I borrow a A350?  biggrin 
DC10-40,MD88,A319,A320,A332,717,722,733,737,738,752,ATR-72,736,788
SY,DL,FI,FL,BA,EI,NW,MG,DY,EZY,F9,WN,SN,ET,SK
Too many airports to fit in signature.
 
User avatar
Devilfish
Posts: 6575
Joined: Tue Jan 24, 2006 7:52 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 11:30 am

Quoting Scaledesigns (Reply 3):
They run them on mainly political debate TV shows.
So it would be for investors and Wall Street+++the politicians and military powers that be.



Quoting Longhaulheavy (Reply 22):
The people who watch those channels are often those who make the decisions on government spending.
Ever been in the Washington, DC area near the Pentagon? There are ads for military hardware on billboards and in the metro.

Definitely the sort of informal lobbying a manufacturer would sponsor to support a policy maker's viewpoint especially if such person also sits in a committee voting on funding or the necessity of one of the manufacturer's products.

Quoting Beech19 (Reply 16):
latest one i saw is for the new P-8A (737) to replace the P-3 Orions.

I wonder when they would come up with an ad of the SIGINT variant for the ACS contest?
"Everyone is entitled to my opinion." - Garfield
 
osiris30
Posts: 2655
Joined: Sat Sep 30, 2006 10:16 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 11:30 am

Quoting Af773atmsp (Reply 36):
You guys have your own aircrafts? It must be expensive to have a lot of aircrafts. Are you guys rich or something. In the future can I borrow a A350?

You'll have to ask my wife.. the 350 is hers.. she liked the color  sarcastic 
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
474218
Posts: 4510
Joined: Mon Oct 10, 2005 12:27 pm

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 11:42 am

Has anyone thought that just maybe, airline executives watch television too.

Additionally, the commericals must be working because Boeing is selling 787's like crazy.
 
osiris30
Posts: 2655
Joined: Sat Sep 30, 2006 10:16 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 12:00 pm

Quoting 474218 (Reply 39):
Has anyone thought that just maybe, airline executives watch television too.

Any airline exec who doesn't know the 787 inside and out should be summarily fired, then shot.

Again the reason for the commercials is the fact that Boeing feels that approximately 5% of an airline's purchase decision is driven by passenger demand/interest in a particular plane. That coupled with the benefits I mentioned in my more serious earlier posts is why they do it.
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
kalakaua
Posts: 1430
Joined: Tue Jan 27, 2004 5:23 pm

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 12:12 pm

Gravity explains the motions of the planets, but it cannot explain who set the planets in motion.
 
User avatar
centrair
Posts: 2888
Joined: Thu Jan 13, 2005 3:44 pm

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 12:25 pm

Quoting Osiris30 (Reply 40):
Any airline exec who doesn't know the 787 inside and out should be summarily fired, then shot.

*cough*Steenland*cough*Doesn't know crap*cough*about anything*cough*

Quoting Af773atmsp (Reply 17):
Does Airbus have any commercials about there aircrafts?

They are very...Artistic, creative and ... French. I saw my first one on the BBC in Hong Kong back in 1998. It was for the A330. It was about the comfort. I have seen many Airbus commercials since then, mostly on the BBC and CNN International.

Though I am not a fan of either maker (I just like planes), I thought the Airbus commercial for the A340 (pingpong) was funny and probably didn't help Chinese sales even though there are a few flying for Chinese carriers.

Airbus TV advertising / media page

I can't find the Boeing TV ads online...All I can find is the video page. I have never seen a Boeing Commercial.
My name is Centrair but HND is closer. Let's Japanese Aviation!
 
2H4
Posts: 7960
Joined: Tue Oct 19, 2004 11:11 pm

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 12:34 pm



Back when I was in middle school, my class was instructed to find an advertisement (any advertisement), cut it out, bring it into class, and do a short presentation on it. We were supposed to discuss the product, the intended audience, and the ad itself.

My classmates, predictably, brought in ads for Mustangs, jeans, shoes, video games, etc.

I, on the other hand, having gotten hold of an issue of Aviation Week, proceeded to discuss the Apache helicopter.  biggrin 



2H4


Intentionally Left Blank
 
osiris30
Posts: 2655
Joined: Sat Sep 30, 2006 10:16 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 12:57 pm

Quoting Kalakaua (Reply 41):
Here's one of the commercials:

http://video.boeing.com:8080/asx_ext...0.asx

I love their ads.. they always leave me feeling hopeful for the future (by design I know.. but they execute them so well). Just listen to the scripting in that.. that's how you do PR. "Would an idea that great ever fly? It will; and like nothing else".. brilliant...
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
FighterPilot
Posts: 1296
Joined: Sat Jun 25, 2005 2:27 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 1:08 pm

I just seen the commercial aswell, I think with all the saving I've been doing I am going to be able to afford one, but I have to decide on what colour I want..... should I go, standard house colours or get a custom flame paint job?  mischievous 
*Insert Sound Of GE90 Spooling Up Here*
 
richm
Posts: 599
Joined: Fri Oct 29, 2004 1:21 pm

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 4:06 pm

Here is another commercial:

http://www.youtube.com/watch?v=Kf6wQvxsV_A
 
beech19
Posts: 887
Joined: Fri Jul 21, 2006 11:30 am

RE: Why Are There 787 Commercials?

Mon Oct 02, 2006 10:04 pm

Quoting DAL7e7 (Reply 31):
upgraded slightly used 757-200 with Ge90-115B's and an anti-roll cage.

Upgraded? LOL Thats like putting a 460 with a supercharger in a Honda CRX! LOL

Quoting Af773atmsp (Reply 36):
You guys have your own aircrafts? It must be expensive to have a lot of aircrafts. Are you guys rich or something. In the future can I borrow a A350?

Sure... you can borrow mine. I won't be caught dead in it.  Wink
You aint touchin' my pimped 787-9! Just got it back from the detailer... got it waxed! w00t!!!  cloudnine 
KPAE via KBVY
 
deltadc9
Posts: 2811
Joined: Fri Apr 14, 2006 10:00 pm

RE: Why Are There 787 Commercials?

Tue Oct 03, 2006 3:41 am

Quoting DIA (Reply 7):
Boeing, like many companies, will have this money taken away (in form of taxes) unless they find ways of spending the $ first. Very common.

That is not how it works. You do not drive down profits to avoid taxes. It is hard enough top meet Wall Street expectations. All expenditures are planned well in advance.

Boeing has an advertising budget and directives from the board. When the stock price drops, stagnates, or rises, they have a strategy to deal with the situation. The stock is the product being hawked. The planes are the sales departments responsibility. This is corporate PR.

Quoting Remcor (Reply 10):
I saw a Boeing commercial the other day. It worked! I got dressed, went out and bought myself a 787. With leather seats, cup holders and cruise control too.

How much extra for hot flight "attendants"?

Quoting RoseFlyer (Reply 20):
Attracting employees is an interesting move. It seems like it might work, but they could also go to the top universities worldwide and recruit competitively like Seattle's other company does (Microsoft). I know I'd be interested in a job at Boeing as a young engineer, but I'm happy working at one of Boeing's top suppliers.

Boeing has over 50,000 employees like my company. There just arent enough different ways to fill all the positions. We have 200 open IT positions ongoing for example and recruit in Bulgaria, Russia, India, and even Armenia because there just are not enough qualified people in the US.

Quoting RoseFlyer (Reply 20):
GE is a bit different. They run GEnx adds that show how great the engine is, but also advertise how efficient it is and how it is helping the environment. That shows that the company cares, and you might be a little more likely go buy a GE appliance next time you are at the store.

GE Plastics does not help the environment at all, so they need to offset that bad PR with their new efficient engines and locomotives and health care products to balance the picture.
Dont take life too seriously because you will never get out of it alive - Bugs Bunny
 
globetrekker
Posts: 800
Joined: Sat Dec 13, 2003 10:51 am

RE: Why Are There 787 Commercials?

Tue Oct 03, 2006 4:10 am

Here is a billboard I saw this past July in London, UK.

Photobucket - Video and Image Hosting

Globe Trekker
The World Is A Book And Those Who Do Not Travel Read Only A Page

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos