Congrats 9MMAR for passing the bicentennial mark on this thread
Thought I'd continue with the last discussion if that's okay.
|Quoting Ryanair!!! (Reply 201):|
MAS needs to have something that nobody else has. If you look at their new premium products that was launched in 2005, using SQ as a benchmark, the former already had these First Suites since 1998. Or worse still, Swissair was the first to introduce them in 1995. So it is really passe.
Now their new product will last them for the next 8-9 years and after that, MAS would have to look deep within themselves at how to top their closest competitor at the next makeover. .
You're right. Fundamentally MAS need to decide the type of airline they want to be. The BTP talks about catering to tourists but also having a premium product. That sounds very much like no change to me. I wonder if that's enough to see the airline through.
For instance, they launched outdated products knowing full well that airlines like SQ
were in the midst of upgrading theirs. Why, oh why? I think they should have taken a leaf out of NZ
's books, who lept-frogged a step to a revolutionary flat-bed for Business Class, ala Virgin.
What's worse, in Malaysia, MAS decided to charge a premium on their outdated new F and C classes as if they were something nobody else had. Somebody didn't do a reality check!
What would have really been 'an experience redefined' would be to dispense with F, call the new First class cabin Business Class (now that would be miles better then even the new SQ
77W seats) and charging a premium for it, and installing the old GCC seats as premium economy. But hey, what do I know? I'm just one passenger whom MAS has chased away.
Actually, that's one aspect which has improved. They do smile now - it can come as quite a shock at first, but I am used to it now