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BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 12:38 am
by 7LBAC111
Quote:
With regret, due to commercial reasons, bmi regional services between Leeds Bradford and Lille are suspended from 22 September 07. Passengers should be re-booked onto a BD Leeds Bradford – Brussels flight.

That's quite sudden isn't it? Anyone know the 'commercial reason'?

7L

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 12:42 am
by JoFMO
The BMed flights are still not uploaded on the *Alliance timetable. Does anyone know when they will appear? The start of the winter timetable is not that far away anymore

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 1:00 am
by jonnywishbone
Quoting 7LBAC111 (Thread starter):
That's quite sudden isn't it? Anyone know the 'commercial reason'?

I would suggest that no bugger was on it apart from one trip of councilors to see the twin city - once the tax payers money's been spent on free jollies, I cant see any other reason why anyone would want to go to Lille from Leeds!

 cheeky 

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 1:09 am
by 7LBAC111
Quoting JonnyWishbone (Reply 2):
would suggest that no bugger was on it apart from one trip of councilors to see the twin city - once the tax payers money's been spent on free jollies, I cant see any other reason why anyone would want to go to Lille from Leeds!

Totally agree, though thought it might be something interesting such as the aircraft was needed elsewhere,
Funny, remember all the hullabaloo about the 'business links' between the cities? LMAO.

Where's GKirk. He'll know....

7L

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 1:12 am
by jonnywishbone
Hey, bmi MIGHT have decided to use the aircraft to make a profit, or to use on MAN-ORD via KEF and St Johns, thus freeing the 330 to start the HUGELY PROFITABLE (sarcasm) LHR ops

It's bmi remember... stranger things have happened!

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 1:53 am
by Yak97
Where's this info published.

The BMI website is still showing availability into Oct/Nov 2007. although the schedule is now just 3 days a week (M,W,F).

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 2:03 am
by OA260
Quoting Yak97 (Reply 5):
The BMI website is still showing availability into Oct/Nov 2007. although the schedule is now just 3 days a week (M,W,F).

Their IT dept probably hasnt caught up with their collegues!! Wouldnt be the first time.  Yeah sure

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 2:08 am
by BA787
If it's true, (there seems to be confusion but it's no surprise) then it was expected. It was never really going to work was it? Shame for LBA though

BA787

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 2:14 am
by BA787
Quoting 7LBAC111 (Thread starter):

Where did you find this because BD are letting you book well into next march and theres no word on the website, unless they are just behind
.
BA787

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 3:10 am
by OA260
Quoting Yak97 (Reply 5):
Where's this info published.



Quoting BA787 (Reply 8):
Where did you find this because BD are letting you book well into next march and theres no word on the website, unless they are just behind
.

Seeing as no one posted a source please see link below  


http://www.flybmi.com/trade/en-gb/press/tradenews/200708221032.aspx

[Edited 2007-08-22 20:11:50]

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 3:22 am
by sam1987
Quoting 7LBAC111 (Thread starter):
Anyone know the 'commercial reason'?

This route was never going to work.

Quite why they had to cancel LBA to CDG is beyond me - surely that was more successful than LIL was ever going to be?

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 3:39 am
by 7LBAC111
Quoting Sam1987 (Reply 10):
This route was never going to work

Hindsight is a wonderful thing. Not that it's a surprise to me either, but surely BD must have had some calculations and forecast business wise to suggest that it was at least sustainable.

Anyway, this frees up an ERJ. So wheres that going to go? Another route from LBA? Or for expansion from ABZ or MAN?

7L

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 6:15 am
by richardw
What about LBA-CFE that should be a winner.

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 6:17 am
by OA260
Quoting 7LBAC111 (Reply 11):
Anyway, this frees up an ERJ. So wheres that going to go? Another route from LBA? Or for expansion from ABZ or MAN?

Id love to see it comming over to Ireland . Maybe ORK or SNN.

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 6:19 am
by Humberside
Quoting 7LBAC111 (Reply 11):
Anyway, this frees up an ERJ

Only for one rotation in the middle of the day. So if bmi can find a more profitable use for the aircraft than it sitting on the ground for a few hours it will probably have to be out of LBA. Maybe a German route like FRA (or is that just wishful thinking)?

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 6:32 am
by gkirk
Quoting 7LBAC111 (Reply 3):
Where's GKirk. He'll know....

Here I am  Wink
Perhaps BMI can put the ERJ onto better use...say a second daily EDI-ZRH?

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 9:00 pm
by sam1987
Quoting Humberside (Reply 14):
Maybe a German route like FRA (or is that just wishful thinking)?

That would make sense - could BD offer through tickets onto Star Alliance flights?

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 9:42 pm
by LH121GLA
Can't say I'm surprised at this news ... another oddball route from the oddball airline is dropped.

Hoping and praying this a/c comes to GLA ... there's a good few places it could be used to - FRA and/or MUC for a start ... a nice little LH codeshare service ... wishful thinking I suppose ...

RE: BMI Axe LBA-LIL

Posted: Thu Aug 23, 2007 9:53 pm
by Humberside
Quoting Sam1987 (Reply 16):
Quoting Humberside (Reply 14):
Maybe a German route like FRA (or is that just wishful thinking)?

That would make sense - could BD offer through tickets onto Star Alliance flights?

One would hope so, but then bmi and SWISS dont codeshare on EDI-ZRH, and I dont think bmi and SAS codeshare on LBA-CPH

Quoting LH121GLA (Reply 17):
Hoping and praying this a/c comes to GLA

It cant because it still has other LBA flights to operate

RE: BMI Axe LBA-LIL

Posted: Fri Aug 24, 2007 3:11 am
by Capital146
The CAA stats show that LBA-LIL has averaged around 6 pax per flight since its start in the Spring, so it was only a question of 'if' rather than 'when' the route was going to get the axe.

Quoting Humberside (Reply 18):
One would hope so, but then bmi and SWISS dont codeshare on EDI-ZRH, and I dont think bmi and SAS codeshare on LBA-CPH

LBA to FRA or ZRH would be logical additions (right capacity, right aircraft, right product) except for LH (and therefore LX) supposedly doing all they can to pressure BD not to start such services to prevent dilution of their flights from MAN. On the other hand, I doubt BD care too much about SK's opinion of LBA-CPH poaching a few pax from MAN given that it's been common knowledge for some time that SAS are wanting to get rid of their share in BD as soon as possible.

I suspect the LIL aircraft will sit on the ground for a few extra hours each day or BD will just add an extra EDI or GLA round trip.

RE: BMI Axe LBA-LIL

Posted: Fri Aug 24, 2007 6:10 pm
by 7LBAC111
Quoting Capital146 (Reply 19):
LBA-LIL has averaged around 6 pax per flight since its start in the Spring, so it was only a question of 'if' rather than 'when' the route was going to get the axe.

Lol, or maybe the other way around?

7L

RE: BMI Axe LBA-LIL

Posted: Fri Aug 24, 2007 7:04 pm
by cornish
Quoting Capital146 (Reply 19):
The CAA stats show that LBA-LIL has averaged around 6 pax per flight since its start in the Spring, so it was only a question of 'if' rather than 'when' the route was going to get the axe.

 Wow! That's really shocking. first rule of route development is ensure there is a market there to be served. I know the good route planning people at bmi i used to work with are long gone, but whoever did the analysis on this one prior to launch should be out the door before they can do any further damage.

But then that's what happen when you replace real analysts with "marketing" types.  Yeah sure

RE: BMI Axe LBA-LIL

Posted: Fri Aug 24, 2007 7:23 pm
by BrianDromey
Quoting Cornish (Reply 21):
But then that's what happen when you replace real analysts with "marketing" types.

Indeed. My guess is that someone like lille, and wanted to fly there!

Mind you - bmi did not work too har promoting the route either.

Brian.

RE: BMI Axe LBA-LIL

Posted: Fri Aug 24, 2007 7:49 pm
by cornish
Quoting BrianDromey (Reply 22):
Mind you - bmi did not work too har promoting the route either.

which suggest either that they knew it wouldn't work but somebody made the decision it had to be operated - at least for a while, or that they thought that there was a big enough potential market to make it work regardless in a city where they are well known. Whichever it was, it was still a poor decision all round.

RE: BMI Axe LBA-LIL

Posted: Sat Aug 25, 2007 12:59 am
by richardw
LBA-NCE, would that be viable or just a bit too far, or perhaps Jet2 have that covered.

RE: BMI Axe LBA-LIL

Posted: Sat Aug 25, 2007 2:17 am
by Capital146
Quoting 7LBAC111 (Reply 20):
Quoting Capital146 (Reply 19):
LBA-LIL has averaged around 6 pax per flight since its start in the Spring, so it was only a question of 'if' rather than 'when' the route was going to get the axe.

Lol, or maybe the other way around?

Hehe, well spotted! You win the prize!  Smile

Quoting BrianDromey (Reply 22):
Mind you - bmi did not work too har promoting the route either.

By bmi standards they actually marketed this route far more than any other route I've known them to do from LBA. I've seen newspaper/travel magazine advertisements, local TV news article plugging Lille as a perfect short break as well as advertising of the route on local radio and yet it has still failed miserably! By contrast, CPH was started at the same time as LIL and seems to have barely received a whiff of local media attention but appears to be clinging on, CAA stats show average of around 17 pax per flight up to end of June, here's hoping it can grow a little more! This was the route they should have spent the LIL marketing budget on!

RE: BMI Axe LBA-LIL

Posted: Sat Aug 25, 2007 7:52 pm
by JobsaGoodun
Quoting 7LBAC111 (Reply 11):
Anyway, this frees up an ERJ. So wheres that going to go? Another route from LBA? Or for expansion from ABZ or MAN?

Could we see this being placed on MANSOU in competition with BE? They seem interested in SOU having pulled off the AMS earlier in the year! It wouldn't suprise me if they sought to start MAN or EDI to SOU.

RE: BMI Axe LBA-LIL

Posted: Sat Aug 25, 2007 8:02 pm
by Humberside
It doesnt free up an ERJ all day though. It has other LBA flights to operate still

An ERJ may be freed up for MAN-SOU with the dropping of ABZ-AMS/BRU though, assuming nothing out of ABZ is added to replace those routes (they do have slots for double daily RTM)

RE: BMI Axe LBA-LIL

Posted: Sat Aug 25, 2007 8:31 pm
by JGPH1A
Quoting Capital146 (Reply 25):
local TV news article plugging Lille as a perfect short break

 rotfl  Lille is France's version of Swindon - I think it's shut on weekends.

RE: BMI Axe LBA-LIL

Posted: Sat Aug 25, 2007 10:22 pm
by RobK
Quoting JGPH1A (Reply 28):
Lille is France's version of Swindon - I think it's shut on weekends.

LOL!  rotfl 

R