|Quoting Cubsrule (Reply 99):|
The bottom line is this: if it didn't make money, they wouldn't run it.
Yes they would. Its called a loss leader. Businesses do it all the time. Without any hard facts on the profitability of a single route we can only guess. Could a flight out of a weak market that is heavily dominated by feed be profitable? Maybe. Could that flight be there for other reasons? Like strengthening the overall value of the MEM versus relying on the value of that single flight itself? Most likely I'd think. I believe the value in that route is not the bottom line dollars and cents of MEM-AMS-MEM but in the overall value it adds to the MEM operation and the added bargaining power it gives NW.