I'm really very pleased with what is happening to the route map. It is starting to achieve what I have been wanting to see for a number of years.
There's always been a debate about other hubs/focus cities, but what I'm seeing has been my preferred alternative - that other cities should grow organically until they become more than just a destination. Especially, I like the balance between the "think different" routes (BKG, PVU, PHF
, etc) and the more traditional approach, such as MCO
and (surprisingly) DCA
. So now we're at the point where MCO
should almost get a bigger dot on the route map.
I still think there is more than meets the eye with the two new DCA
routes, but it is, as always, pointless speculating about that here.
I understand this is all a bit of a pill for some of the MKE
folk to swallow, but given the inherited situation and the Airtran/Southwest push at MKE
, I don't believe there is a rational alternative. I hope MKE
is where I wanted it to be - at, or very close to, financial viability.
I am still curious about the fate of the 5th SNA
slot and I think there may be a route or two (non-MKE
) that may go away, or not come back, but otherwise, I'm fairly chipper.
I am even more pleased when I overlay the Apple routes onto the map. I understand that airline elitists will tell me they don't count, but they do to me. I see no reason why they shouldn't have the potential to be a safe back door to scheduled service at a couple of airports that I don't think Frontier should otherwise have served.
I'm sure there are some lumps ahead, but, for me, the restructure gets more interesting by the day and I could wish the CEO of my home-base airline were so proactively addressing the problems he admits exists.