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readytotaxi
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Posts: 8671
Joined: Mon Dec 11, 2006 2:09 am

Qantas Offer 1000s Of Free Flights

Sun Nov 06, 2011 4:59 pm

Just saw this on BBC.

http://www.bbc.co.uk/news/business-15610932

The free ticket offer will cost the embattled flag carrier around $20m (£12.5m) and will apply to return flights within Australia or New Zealand.The offer was announced in full page adverts in national newspapers and will last for two years.

Is the brand damaged beyond repair?
Will they be lowering seat prices in the future to win back business?
 
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ClassicLover
Posts: 5514
Joined: Tue Mar 09, 2004 12:27 pm

RE: Qantas Offer 1000s Of Free Flights

Sun Nov 06, 2011 6:03 pm

Quoting readytotaxi (Thread starter):
The free ticket offer will cost the embattled flag carrier around $20m (£12.5m) and will apply to return flights within Australia or New Zealand.The offer was announced in full page adverts in national newspapers and will last for two years.

That's if all the tickets are redeemed. When people have a free ticket, voucher or whatever, a good percentage of people don't end up using them - especially as it's likely they'll be non-transferable tickets in the original ticket holders name. I would be shocked to see 50% of them used.

Quoting readytotaxi (Thread starter):
Is the brand damaged beyond repair?

No, the brand is not damaged beyond repair. It's like saying, was Singapore Airlines brand damaged beyond repair by that crash they had in Taipei. In the short term, people might think twice about travelling, but medium to long term there will be no problem.

Too many people are wailing about irrepairable brand damage, and these people are the same that choose to fly SQ, EK, and so on when flying out of Australia.

Quoting readytotaxi (Thread starter):
Will they be lowering seat prices in the future to win back business?

Apparently they will be lowering fares for a time to stimulate demand. I imagine they would be doing this anyway since Virgin Australia have put Business Class on sale for the SYD-MEL-BNE triangle at 30% below Qantas. As such, I imagine it's a way to justify lowering fares to compete without actually saying they're doing it. It's a smart enough move - removes any talk of Qantas having overcharged for 10 years (which they have as they've had a monopoly on the Business Class market) ...  
 
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Btblue
Posts: 707
Joined: Thu Mar 18, 2004 4:57 am

RE: Qantas Offer 1000s Of Free Flights

Sun Nov 06, 2011 6:41 pm

Love the pic of the 767 nosediving... probably to refelct passenger numbers. A shame really.
 
baroque
Posts: 12302
Joined: Thu Apr 27, 2006 2:15 pm

RE: Qantas Offer 1000s Of Free Flights

Sun Nov 06, 2011 6:48 pm

Wonder what they offer to Stephen Fry. Not quite the same problem, but close. And he IS extra well known.

BTW should be ~68,000 always assuming there number of inconvenienced pax was about right.
 
PlaneHunter
Posts: 6538
Joined: Tue Mar 14, 2006 3:17 am

RE: Qantas Offer 1000s Of Free Flights

Sun Nov 06, 2011 6:54 pm

Hopefully these free flyers won't get stranded if the airline suddenly stops operating again...


PH
 
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readytotaxi
Topic Author
Posts: 8671
Joined: Mon Dec 11, 2006 2:09 am

RE: Qantas Offer 1000s Of Free Flights

Sun Nov 06, 2011 7:57 pm

Quoting btblue (Reply 2):
Love the pic of the 767 nosediving

yeah, thought that was "naughty",  
 
fiscal
Posts: 285
Joined: Wed Oct 07, 2009 11:47 pm

RE: Qantas Offer 1000s Of Free Flights

Sun Nov 06, 2011 10:27 pm

It was a good move....

The unions though, did not think so, saying that the cost of the Qantas action and free fares could have gone to paying them and meeting some of their demands. This from a union that cost the airline $68 million with their own industrial action. Pot calling kettle black.....?
 
esdex
Posts: 27
Joined: Mon Jan 24, 2011 6:06 am

RE: Qantas Offer 1000s Of Free Flights

Mon Nov 07, 2011 11:54 am

Quoting ClassicLover (Reply 1):
Too many people are wailing about irrepairable brand damage, and these people are the same that choose to fly SQ, EK, and so on when flying out of Australia.

Exactly the point my friend. Qantas' 'brand damage' started long ago through a thing called competition and those people now choosing SQ, EK, CX etc are not simply doing so on price either. Once you've flown with one of the competitors you realise that they're not so bad and you question the value of loyalty at all. Once the airline you've been loyal toward starts grounding itself and making it quite clear that they are in significant trouble, you really start questioning loyalty.

I would love to know how many Frequent Flyer points are being spent right now. Anyone got any insights?

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