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jayeshrulz
Topic Author
Posts: 354
Joined: Sun Apr 29, 2007 7:36 pm

Indigo Airlines 2011 Commercial - Amazing!

Mon Nov 21, 2011 5:24 pm

http://www.youtube.com/watch?v=06W8eQygNgU

I think its one of the coolest advertisements i have seen.
Its Peppy, much like Virgin Atlantic ads.
How do you like it?
Keep flying, because the sky is no limit!
 
Jetmarc
Posts: 497
Joined: Sat Aug 30, 2003 5:54 am

RE: Indigo Airlines 2011 Commercial - Amazing!

Mon Nov 21, 2011 5:56 pm

Excellent, well done! LOVE the uniforms. I especially apprecaite how they essentially made the orange ramp safety vest to be part of the uniform instead of some generic ill-fitting orange safety vest being worn over the uniform and repeatedly taken on and off... Nice job.
"Sucka, I'm gonna send you out on Knuckle Airlines. Fist Class!!" ~ Mr. T
 
crownvic
Posts: 2720
Joined: Wed Oct 20, 2004 10:16 pm

RE: Indigo Airlines 2011 Commercial - Amazing!

Tue Nov 22, 2011 4:26 am

Amazing? Maybe the female flight attendants, but the rest of the commercial is like some Broadway musical. NO thanks...Airline commercials should be like the TWA commercials of the late 1970's showing about 20 film clips of TWA jets in action including a "porpoising" 707. That's an airline commercial!!!
 
ATL
Posts: 81
Joined: Sun Nov 20, 2011 1:20 am

RE: Indigo Airlines 2011 Commercial - Amazing!

Tue Nov 22, 2011 5:27 am

Looks like a cheap version of the VS ad. Although I find it kinda catchy haha. For a low cost indian carrier, I think that's a great ad.
 
777way
Posts: 6457
Joined: Mon Dec 05, 2005 1:38 am

RE: Indigo Airlines 2011 Commercial - Amazing!

Tue Nov 22, 2011 11:47 am

Quoting ATL (Reply 3):
Looks like a cheap version of the VS ad.

How is it cheap? in production i.e lacking computer gimmickry or in taste? Its too other worldly for me though, It would make sense if atleast 40% of Indian population was like this, but nicely done nonetheless.
 
flood
Posts: 1045
Joined: Sat Feb 14, 2009 7:05 pm

RE: Indigo Airlines 2011 Commercial - Amazing!

Tue Nov 22, 2011 12:08 pm

Quoting crownvic (Reply 2):
but the rest of the commercial is like some Broadway musical.

Um, that was the whole point. I thought it was rather nicely done.

A little background blurb...

"Called the world’s first Runway Musical the fast-paced theatrical uses extreme choreography to represent the operational excellence required to make flights run on time.

The ad was produced in Los Angeles, California, under the direction of Steven Antin, director of the Christina Aguilera musical feature ‘Burlesque’ and choreographed by Denise Faye of ‘Chicago’ fame."

http://www.bangaloreaviation.com/201...-edgy-indigo-tv-advertisement.html
 
infinit
Posts: 1058
Joined: Thu Jul 31, 2008 1:12 am

RE: Indigo Airlines 2011 Commercial - Amazing!

Tue Nov 22, 2011 3:27 pm

Yeap, good. But I like another Indigo ad seen around Singapore "From Little India to Big India"

http://sg.traveltodaylah.com/images/...ine-cheap-flights-delhi-mumbai.jpg

Quite cleverly referring to the multi-ethnic composition of Singaporeans and Singapore's Little India shopping district. I like it with airlines come up with witty ads tailored for their markets.
 
jayeshrulz
Topic Author
Posts: 354
Joined: Sun Apr 29, 2007 7:36 pm

RE: Indigo Airlines 2011 Commercial - Amazing!

Tue Nov 22, 2011 6:02 pm

Quoting jetMARC (Reply 1):
Excellent, well done! LOVE the uniforms. I especially apprecaite how they essentially made the orange ramp safety vest to be part of the uniform instead of some generic ill-fitting orange safety vest being worn over the uniform and repeatedly taken on and off... Nice job.

Wow, you saw it in detail. Yes, its greatly planned advertisement.

Quoting crownvic (Reply 2):
Amazing? Maybe the female flight attendants, but the rest of the commercial is like some Broadway musical. NO thanks...Airline commercials should be like the TWA commercials of the late 1970's showing about 20 film clips of TWA jets in action including a "porpoising" 707. That's an airline commercial!!!

Isn't the whole point of it being peppy and jazzy? It catches the attention of the young, who (trust me i'm one of them), are looking for something different. Affordable, and good. I think LCC's SHOULD look young and peppy.
TWA was a full service carrier. Ofcourse this wouldn't suit them. They had J class, and all sort of things to show.
Indigo has nothing like that. But yet it catches people's attention.

Quoting ATL (Reply 3):
Looks like a cheap version of the VS ad. Although I find it kinda catchy haha. For a low cost indian carrier, I think that's a great ad.

Similar thoughts. And it brings out creativity. Something that is lost in west.

Quoting infinit (Reply 6):
Yeap, good. But I like another Indigo ad seen around Singapore "From Little India to Big India"

http://sg.traveltodaylah.com/images/...ine-cheap-flights-delhi-mumbai.jpg

Quite cleverly referring to the multi-ethnic composition of Singaporeans and Singapore's Little India shopping district. I like it with airlines come up with witty ads tailored for their markets.

Amazing!
Keep flying, because the sky is no limit!
 
timpdx
Posts: 698
Joined: Fri Jul 31, 2009 1:54 am

RE: Indigo Airlines 2011 Commercial - Amazing!

Tue Nov 22, 2011 6:38 pm

Great Ad, I thought it was done in LA, recognized the theater. They also state, twice, that they are "going international." and "were here to be a model of a modern global airline"

maybe they will add some 777LR love and bring back California-India direct service

loved it.
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Vasu
Posts: 3169
Joined: Tue Apr 19, 2005 5:34 am

RE: Indigo Airlines 2011 Commercial - Amazing!

Tue Nov 22, 2011 6:47 pm

Well done them! I liked their 2010 one too...
 
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HAWK21M
Posts: 30094
Joined: Fri Jan 05, 2001 10:05 pm

RE: Indigo Airlines 2011 Commercial - Amazing!

Sun Nov 27, 2011 8:40 am

Nice Ad better than their Earlier one......
I may not win often, but I damn well never lose!!! ;)
 
vxg
Posts: 100
Joined: Sun May 02, 2004 12:31 pm

RE: Indigo Airlines 2011 Commercial - Amazing!

Sun Nov 27, 2011 4:45 pm

While it is a nice ad, I would have preferred (and think it would be more audience appropriate) to have something that used a Bollywood muscal style rather than Broadway.

Just my opinion.
 
sbon
Posts: 14
Joined: Fri Feb 15, 2008 3:26 pm

RE: Indigo Airlines 2011 Commercial - Amazing!

Sun Nov 27, 2011 4:48 pm

I think it looks great! ...but is that Jean Dujardin in the opening lines? Or should I say Capt Jean Dujardin  

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