Okay, I should have explained it differently: Agents using a GDS can't issue flight tickets on DY
unless they're from Scandinavia.
This includes obviously "classic" stationary travel agencies, but also online agencies, like Expedia, Orbitz etc. Some can book Norwegian, but they would not actually issue tickets, however they would book directly in the airline's own system (i.e. like if you would book Easyjet through Expedia). This also includes business travel agencies, which sometimes will not be able to sell low cost airlines because of that (ever tried to book Norwegian through a US business travel agency?).
I do understand a lot of people, especially in the US i.e., may not go to travel agencies, but there are other countries where this is completely different. i.e. in germany we have travel agencies all over the place. They might have new competition because of online agencies, but still a lot of people feel safer to book there, believe me.
Furthermore, this affects also other things: i.e. tour operators working with GDSs will not be able to issue them as well. Take this example: A cruise line works with Amadeus, is located in the US, UK, Germany or Spain, they have an embarktion port in CPH
. Norwegian would be a great airline to work with offering convenient schedules to bring people all over Europe to the ship. However they will get no business as the cruise line will not be able to issue tickets. SAS would get the business...
Sorry, this is a little off topic, I was just wondering why Norwegian doesn't makes this move, i don't see them as a classic low cost carrier, since they even offer connecting flights, and they're actually loading availabilty in Amadeus, it's just that outside of Scandinavia nobody can issue tickets for these flights...