I think the issue with the 'dirty tricks' campaign is that BA
has moved on and Virgin has not. I actually started my flying career at VS
and it was drilled into us at training stage that BA
was akin to the devil. All the senior executives that played a part in the dirty tricks campaign have long gone from BA
. But SRB is still there....and still has an axe to grind. Who can forget Virgin shopping BA
to the authorities when they were both involved in price collusion? BA
got walloped with a huge fine and VS
got immunity. Then last year BA buys a few slots that were on the open market. Virgin has a cry to the press about that too. When one newspaper had the gall to actually ask them why they hadn't purchased them their reply was 'we thought the slots being sold were only temporary'. But again, BA's fault. They shouldnt have been able to buy them.
Virgin is the airline of free competition. The airline 'of the people'. When it suits it. Remember Bermuda II
? The restriction that allowed only two UK (one of which was VS) and two US airlines to fly into LHR
from the US? Well surely getting rid of Bermuda II
and allowing more competition from other airlines would benefit the consumer? NOT according to Virgin at the time. They managed to twist the situation and vehemently opposed it saying it was bad for the UK consumer. Of course BA wasn't happy with the cancellation of Bermuda II either. But instead of crying about it they did something about it....set up a JSA with AA. What did Virgin do? Complain, complain, complain.....
I'm really not too sure what Virgin's number one priority is.....turning a healthy profit and growing the company or playing the anti-BA card. I'm beginning to think it is the latter.
/BD deal will go through tomorrow, on the condition that they give up slots to Scotland and Saudi Arabia. And if Virgin start LHR
-Scotland routes I will eat my hat.
[Edited 2012-03-29 16:35:49]