Several news outlets are covering the story.
In an interview following the annual stockholders meeting of SMC’s liquor unit Ginebra San Miguel yesterday, Ang said his goal is to keep the struggling airline flying and turn it into a five-star value carrier.
“PAL is a good airline and brand. We’re confident we can turn PAL and its sister budget carrier Air Philippines around in a year. Give me a year or two, PAL will have the most beautiful FAs (flight attendants) and the best service,” said Ang, who earned a reputation for engineering business turnarounds.
I'd like to see that: the most beautiful F/As and the best service in one year!
The same article also hints at North America expansion: JFK or EWR within the next three months (although unlikely because of Cat II), and YYZ within the year.
Part of the plan is to fly non-stop to New York from Manila within the next three months.
Ang said PAL is also hoping to resume flights to Europe, the Middle East as well as the East Coast of the United States as he expressed confidence the Philippines can restore the country to US Category 1 status. “We hope to fly to Toronto within the year,” he said.
Meanwhile, on a more technical note, the new management intends to implement a new ticketing system (OLCI was, for example, promised by the previous management for implementation this year, but I don't know what happened with that), as well as increased aircraft utilization and better yield management.
PAL’s return to profitability one year after SMC’s takeover, Ang said, would be achieved through the implementation of a better sales and ticketing system and reduction in cost through higher utilization of aircraft.
He said PAL would implement a “better system of selling to get a better yield and better pricing.”
Ang also said that operating costs could be significantly reduced by increasing aircraft utilization from about 10.5 hours per day to 12 to as high as 16 hours daily, in line with international benchmarks.
Doing so would help achieve PAL’s turnaround even before the planned refleeting program that Ang had extensively discussed.
This will be one very interesting year for PR.
[Edited 2012-05-13 00:59:27]