|Quoting qf002 (Reply 63):|
But as a young person, I can tell you that my generation isn't interested in something that was created decades ago. We don't appreciate the timeless look, and this is a problem for AA.
I hate to say it, but people born since 1980 are the ones who are going to be buying high yielding corporate tickets on these planes for the next 30 years. They look at AA, with its tired looking, messy and scratched up planes and branding, and they compare it to DL, UA, US etc with clean and fresh looking aircraft and styling. Most people here would argue that it doesn't impact travel decisions, but it really does.
You hardly speak for every "young person."
Having been born since 1980, I can attest that for many people - both "old" and "young" - AA
's livery looks basically timeless.
The ironic thing - given your emphatic statements, and my allegedly "young" age (by your definition) - is that I actually find the logos and paint schemes of some of AA
's competitors - particularly United (ex-Continental, post-merger) and USAirways - to be rather tired, unimaginative and stale looking. Frankly, I think the longevity of AA
's paint scheme speaks volumes - to me, it still looks clean, fresh and modern nearly 45 years after introduction.
Now, I'll be the first one to give you AA
's other non-logo/paint scheme branding and image. That is dated and needs updating. AA
's fonts and style guide look very 1997. When you compare that with, say, Delta, which has absolutely fantastic branding and imagery in their print and media marketing, and on their website, and in their cabins and on airport displays/screens/signage, and with their new crew uniforms, etc., AA
has some catching up to do.
But, on the flip side, as I have said numerous times, I still find in my experience that what AA
may lack vis-a-vis their competitors in terms of branding and imagery they more than compensate for in terms of operational and technological execution. Generally speaking, I will take AA
systems, customer support, empowered and experienced employees (in the air and especially on the ground), and phone service any day over Delta's, United's or USAirways'.
All that being said - in my view, what AA
needs is a marketing refresh, not a compete rebranding.
|Quoting AirCalSNA (Reply 68):|
This thread well illustrates just how difficult it will be to improve on the current AA livery.
Couldn't have said it better. It will be difficult to improve upon something so classic.
The most I think AA
's logo and paint scheme needs might be some very modest tweaks - but nothing dramatic. Again - AA
needs a refresh
, not a complete rebranding