New Livery/Tail Scheme For Air New Zealand

zkojq · Fri Jul 20, 2012 4:01 am

Air New Zealand has just announced that, from next year, all new aircraft entering the fleet will have their tails painted black. Additionally, the lettering on the Air New Zealand logo is being 'modernized'.

http://theflyingsocialnetwork.com/archives/3357

BMI727 · Fri Jul 20, 2012 4:22 am

I think it will be good. The blue/green blend looks kind of nineties-ish to me, but the black should be a bit more mature and distinguished.

CX Flyboy · Fri Jul 20, 2012 4:29 am

So who is going to be first to do an artists impression of the scheme for us?

EK413 · Fri Jul 20, 2012 4:31 am

Quoting zkojq (Thread starter):

Talk about getting us excited... Photos please

EK413

JAAlbert · Fri Jul 20, 2012 5:05 am

Black?! That's the national color of New Zealand? I guess I shoulda paid more attention to my social studies class while in grade school. Okay, I'll wait and see what it looks like - but black?

kaitak · Fri Jul 20, 2012 5:17 am

Will the fuselage still be all-white, as on that 77W in the link? I assume the Pacific Wave, now on all but the 77W, will be going? It would be nice to have something to embellish the fuselage, particularly on the 77W.

(By the way, I thought Rob Fyfe had resigned as CEO?)

NZ107 · Fri Jul 20, 2012 5:20 am

Quoting kaitak (Reply 6):
Will the fuselage still be all-white, as on that 77W in the link? I assume the Pacific Wave, now on all but the 77W, will be going? It would be nice to have something to embellish the fuselage, particularly on the 77W.

(By the way, I thought Rob Fyfe had resigned as CEO?)

The Pacific Wave was "officially" removed a few years ago but remains on those aircraft (such as some 772s) as it's part of the paint job and would only be changed if they went in for a repaint. If you were to visit AKL and spot for a day, you'll notice how boring so many of these planes are without it!

The resignation is effective as of a few months' time.

ANM604 · Fri Jul 20, 2012 5:23 am

I really enjoy their current livery, I think they should have updated that instead of this boring offering. Not much inspiration there, even the font looks so so.

RWA380 · Fri Jul 20, 2012 5:35 am

Quoting JAAlbert (Reply 5):
Black?! That's the national color of New Zealand? I guess I shoulda paid more attention to my social studies class while in grade school. Okay, I'll wait and see what it looks like - but black?

Works for the All Blacks....I can't think of a better color for national identity.

777ER · Fri Jul 20, 2012 5:39 am

Looks interesting, but since when was black our national colour? Would rather prefer the 'All Blacks' tail scheme instead of a black background with a white koru.

CHCalfonzo · Fri Jul 20, 2012 5:40 am

I guess we will see this on the new ATRs later this year.

rj777 · Fri Jul 20, 2012 5:40 am

Looks like Air New Zealand pulled a Japan Airlines to me.

ZKOJH · Fri Jul 20, 2012 5:45 am

those new 787-s are going look sexy

RAGAZZO777 · Fri Jul 20, 2012 6:02 am

I'm gonna miss the teal colour on ANZ planes.

Quoting rj777 (Reply 12):
Looks like Air New Zealand pulled a Japan Airlines to me.

+1

zkojq · Fri Jul 20, 2012 7:55 am

Quoting ANM604 (Reply 8):
I really enjoy their current livery, I think they should have updated that instead of this boring offering. Not much inspiration there, even the font looks so so.

The currently livery is fine - though the front of the fuselage does look rather bland since the Pacific Wave was removed.

Quoting 777ER (Reply 10):
Looks interesting, but since when was black our national colour?

Quoting RAGAZZO777 (Reply 14):
I'm gonna miss the teal colour on ANZ planes.

Exactly. With the exception of NAC, the teal blue/green has been on Air New Zealand aircraft since the days of flying boats and being called TEAL (Tasman Emire Airways Limited):

Over the years, the airline's livery has evolved (most recently the pacific waves were removed), but the teal has always stayed. The significance of black doesn't extend any further than sport (background to the silver fern) and it will look tacky on the tails. Having a few aircraft (ZK-OAB, ZK-OJR, ZK-OKQ, ZK-EAG and ZK-EAK) painted in the 'All Black' is fine, a great way to support the All Blacks and to celebrate New Zealand winning the rugby world cup, but painting all the tails in the fleet black is a step too far. I see it as painting over some of the airline's history and heritage. The only changes that aesthetically needed to be made to the current livery was something to break up all the white on the forward fuselage where the pacific wave used to be.

Also, what happens if a wealthy foreign airline (such as Emirates for example) sponsors the All Blacks after the current sponsorship agreement ends in 2014 or 2016? Would Air New Zealand have to repaint the tails another colour to disassociate its self?

DavidByrne · Fri Jul 20, 2012 8:16 am

Quoting zkojq (Reply 15):
Also, what happens if a wealthy foreign airline (such as Emirates for example) sponsors the All Blacks after the current sponsorship agreement ends in 2014 or 2016? Would Air New Zealand have to repaint the tails another colour to disassociate its self?

Eh? Has Emirates (or have the All Blacks) patented the colour black?

bmibaby737 · Fri Jul 20, 2012 8:25 am

For those wanting a larger image:

http://theflyingsocialnetwork.com/wp...EXTERIOR-777-CMYK_new-wordmark.jpg

na · Fri Jul 20, 2012 8:37 am

Miserable, truly miserable.

First the dropped the waves, the only detail adorning the fuselage. Now even less colour. Another desperate austerity scheme. Have they fired a fool from JAL?

Shame on them!

enzedder · Fri Jul 20, 2012 9:00 am

yeah, very boring indeed. if they go for black, then they shd go for the all blacks special livery. but this is plain and painful. safe the teal!

Fly-K · Fri Jul 20, 2012 9:10 am

Maybe NZ just wants to ensure that SQ will never buy them...
and they'll have some synergies between their own and Star Alliance colors.

ZKOJH · Fri Jul 20, 2012 9:26 am

I know lots of people wanted a new colour on the aircraft but I'm sorry this is got to be one of the worse they have come up with to date! it totally sucks , and if this is the way the airline is going me thinks they will hit bottom place next year on the skytrax table.

for the sake of your country and people why don't they do what the did with the freedom air colours and let someone from New Zealand design a new colour layout and use that i.e the cartoon plane that was super cool!

apart from the rugby black has no meaning in the airline, save the teal!! or loose your PAX's!!

NZ1 · Fri Jul 20, 2012 9:43 am

According to a staff update from Rob Fyfe this afternoon, the next ATR72-600 (ZK-MVA) to arrive in October will have the new font and will be painted in the all black color scheme. The first aircraft to actually sport the revised livery will be ZK-OXA, the first A320 sharklet aircraft

NZ1

[Edited 2012-07-20 02:44:49]

NZ107 · Fri Jul 20, 2012 9:51 am

Quoting NZ1 (Reply 22):
The first aircraft to actually sport the revised livery will be ZK-OXA, the first A320 sharklet aircraft

When is OXA due to be delivered?

kiwiinoz · Fri Jul 20, 2012 9:58 am

Hmm, odd livery choice. In most other elements of their corporate identity, they like to portray themselves as youthful, innovative, vibrant, with flair, (almost to the point of trying too hard). Look at their advertising strategy, their social media strategy, their uniforms, etc

Yet with livery, they seem to gradually regress to a more conservative, understated, corporate look. Seems an odd contrast. I am sure that they recognise this disparity themselves, so what are they trying to achieve?

PA515 · Fri Jul 20, 2012 10:43 am

Quoting kiwiinoz (Reply 24):
Yet with livery, they seem to gradually regress to a more conservative, understated, corporate look. Seems an odd contrast. I am sure that they recognise this disparity themselves, so what are they trying to achieve?

Maybe it's just a cost saving ploy. Put up a rubbish non-colour scheme and hope someone will design something better and give it to them for nothing.

Unfortunately, I suspect a simplistic marketing gimmick gone wrong. And black is not the national colour. What a disappointment. What a bunch of idiots.

PA515

ZKSUJ · Fri Jul 20, 2012 11:05 am

Quoting NZ1 (Reply 22):
According to a staff update from Rob Fyfe this afternoon, the next ATR72-600 (ZK-MVA) to arrive in October will have the new font and will be painted in the all black color scheme

Trying to keep rubbing the win in on the French I see (Seeing as they have to paint it)

Would be nice to have a DHC 8 painted in AB scheme

[Edited 2012-07-20 04:06:40]

jumpjets · Fri Jul 20, 2012 11:08 am

Disappointingly bland..sorry.

Motorhussy · Fri Jul 20, 2012 11:28 am

Really annoys me when we start confusing our sporting teams' colour as a national identity. Teal, blue, green and white are the colours of our landscapes, oceans and skies. What next, Qantas adopts green and gold?

NZ1 · Fri Jul 20, 2012 11:32 am

OXA is due in June 2013

NZ1

cloudyapple · Fri Jul 20, 2012 11:35 am

The all blacks scheme is still the best scheme.

richcandy · Fri Jul 20, 2012 11:36 am

It might look better on an real aircraft but it just looks from the photo as dull and a bit boring.

Alex

NZ107 · Fri Jul 20, 2012 11:38 am

Quoting cloudyapple (Reply 30):

No doubt about that but keep black for the specials only!!

cloudyapple · Fri Jul 20, 2012 11:40 am

Quoting NZ107 (Reply 32):
No doubt about that but keep black for the specials only!!

I say - keep the all blacks design with the fern and everything but flip the colours black to white and white to black and voila!

Gemuser · Fri Jul 20, 2012 11:42 am

Look, I know I'm just a dumb West Islander, BUT they have got to be kidding!!! Just throw away the Teal Blue colour, just like that, 60+ years of history down the drain! Why? What do they hope to gain? AND for black, a colour that puts many people off and some very seriously off.
At least they kept the Koru, so its not as dumb as QF removing the winged kangaroo from their colour scheme in the 1980, but it is getting close!

My $A0.02 worth.

Gemuser

cloudyapple · Fri Jul 20, 2012 11:44 am

Quoting gemuser (Reply 34):
My $A0.02 worth.

Not sure that buys you much in Auckland!

Braniff747SP · Fri Jul 20, 2012 11:50 am

Looks a bit Eurowhiteish, but it's not that bad: much better than other liveries we have seen as of late. (Finnair, I'm looking at you.)

ebj1248650 · Fri Jul 20, 2012 12:22 pm

Quoting kiwiinoz (Reply 24):
Yet with livery, they seem to gradually regress to a more conservative, understated, corporate look. Seems an odd contrast. I am sure that they recognise this disparity themselves, so what are they trying to achieve?

Good question! The new scheme is nothing short of bland. Nothing exciting about it. I wonder if passengers react adversely to something like this.

AirPacific747 · Fri Jul 20, 2012 12:23 pm

I was just hoping for more teal colur on the fuselage.. Instead they remove the best part of the ANZ livery

DavidByrne · Fri Jul 20, 2012 12:34 pm

What a bunch of negative malcontents! This "whack NZ for anything that they do" attitude is starting to become a bit tedious. It's obvious that NZ management shouldn't have been put in charge of a push-bike, let alone an airline, so now that we've all accepted that they're completely useless, can't we move on to being positive about something? Anything?

I don't work for an airline, but I do work for another transport enterprise in which there is a lot of serious public interest. When I read some of the blog posts about my own particular enterprise, I realise just how truly simplistic and ignorant of the realities of running the enterprise so many of the "serious" posters in those blogs are. I strongly suspect that there's an identical issue here in respect of this forum and NZ . . .

GIANCAVIA · Fri Jul 20, 2012 1:01 pm

Aye carumba, Corsairs all white plane and now Air Newzealand's "new livery" is the same livery just in black. Kudos to them with the "all blacks" planes. They are quite stunning, makes you wonder why they bother flying those with pride when their main livery will be so bland. Stick some design on the damn fuselage.

Every new livery gets worse and worse and worse.. waiting for all white plane as an actual livery, Finnair got close.

zkojq · Fri Jul 20, 2012 1:43 pm

Quoting DavidByrne (Reply 16):
Has Emirates (or have the All Blacks) patented the colour black?

To disassociate its self with loosing the sponsorship rights (which would be embarrassing).

Quoting PA515 (Reply 25):
Maybe it's just a cost saving ploy. Put up a rubbish non-colour scheme and hope someone will design something better and give it to them for nothing.

Quoting ZKSUJ (Reply 26):
Trying to keep rubbing the win in on the French I see (Seeing as they have to paint it)

Quoting motorhussy (Reply 28):
Really annoys me when we start confusing our sporting teams' colour as a national identity.

I'm hoping that it is just a fad that will have worn off in five years or so. I have discussed this with lots of family and friends this evening and noone likes it - the teal represents the country aswell as the airline. New Zealanders like rugby, but beyond it we do actually have a culture and national identity. This new livery helps to blur the two. It is fair to say that the white Koru on the teal tail are one of the best known symbols of New Zealand - along with the flag, the Silver Fern, the Tiki and the Kiwi.

Quoting AirPacific747 (Reply 38):
I was just hoping for more teal colur on the fuselage.. Instead they remove the best part of the ANZ livery

Quoting DavidByrne (Reply 39):
What a bunch of negative malcontents! This "whack NZ for anything that they do" attitude is starting to become a bit tedious.

I completely disagree. I think you will find that the majority of New Zealanders (as well as those on these forums) liked having a few Air New Zealand aircraft painted in the special 'Crazy About Rugby' scheme and will like the hobbits being painted on the Boeing 777s. But this new livery is a case of taking things way too far.

Quoting Giancavia (Reply 40):
Every new livery gets worse and worse and worse.. waiting for all white plane as an actual livery, Finnair got close.

Does Hifly count? It isn't a particularly mainstream airline, but have a look at the livery on CS-TFZ, CS-TEI and CS-TQP.

[Edited 2012-07-20 06:49:51]

virgincrew · Fri Jul 20, 2012 1:51 pm

I love this one ......

ZKOJH · Fri Jul 20, 2012 2:14 pm

Its got to do with cost? But hey wait till you got 120 aircraft looking like this , wheres the sick bag !

aerokiwi · Fri Jul 20, 2012 2:16 pm

Quoting DavidByrne (Reply 39):
can't we move on to being positive about something? Anything?

I think we've all been dying to for a while now. But the news just keeps getting worse and, frankly, it's largely self-inflicted.

Black - sigh.

qf002 · Fri Jul 20, 2012 2:18 pm

I would have preferred the typeface on the aircraft to be in the same italic as the logo in the article is, and to be just a touch larger (ie down to the window lin). It has a very strange retro imperialist look to it, which I feel misses the youthful, slightly quirky direction they've gone in elsewhere.

I like the black though, but there needs to be more of it to make it a powerful statement.

It's not as bad as other recent updates but a bit meh overall IMO. It'll probably look better on smaller planes with less white...

MaverickM11 · Fri Jul 20, 2012 2:21 pm

Quoting zkojq (Thread starter):
Air New Zealand has just announced that, from next year, all new aircraft entering the fleet will have their tails painted black. Additionally, the lettering on the Air New Zealand logo is being 'modernized'.

What a waste of time. Why bother?

135mech · Fri Jul 20, 2012 3:11 pm

Quoting JAAlbert (Reply 5):
Black?! That's the national color of New Zealand? I guess I shoulda paid more attention to my social studies class while in grade school. Okay, I'll wait and see what it looks like - but black?

They probably just LOVED how the two "All Blacks" dedication birds looked and decided to "upgrade" the old look...

https://www.airliners.net/photo/Air-N...d=28aa73e37349bbee64874058b4ad8aa8

https://www.airliners.net/photo/Air-N...d=cc2537a28202b15705e102abe165398e

Gorgeous liveries!!!

polaris · Fri Jul 20, 2012 3:37 pm

Sorry, not a fan of this re-design. The All-Blacks and Air New Zealand are two separate things; there is no link. ANZ has a great colour scheme with the teal and blue tail (colours of the ocean and sky and reference to ANZ's original name TEAL), the koru, and the Pacific Wave (also slowly disappearing). These were excellent colour choices and distinctive!

The new scheme? Complete lack of colour.

PA515 · Fri Jul 20, 2012 3:40 pm

Quoting virgincrew (Reply 42):
I love this one ......

Not bad at all. A variation of this would be much better, there's nothing wrong with the current font. It's already 'modern', and stylish.

PA515

zululima · Fri Jul 20, 2012 4:23 pm

Finally, someone managed to make the Star Alliance livery even worse. It'll be hard to tell one from the other at a distance. Branding fail.

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