OFFICIAL: New AA Livery Today! Part 2

Luxair747SP · Thu Jan 17, 2013 4:01 pm

As part one is getting too full, please continue with the discussion here,

DFWHeavy · Thu Jan 17, 2013 4:03 pm

I really Like it. Finally something besides white

KarelXWB · Thu Jan 17, 2013 4:05 pm

Quoting tymnbalewne (Reply 257):
So, I see AirFrance and Pepsi had a Cuban lovechild??

Before:

After:

Acey · Thu Jan 17, 2013 4:06 pm

This is a dark day in the history of American aviation.

Just kidding, it ain't that serious... but the livery sucks.

TWA772LR · Thu Jan 17, 2013 4:06 pm

Are there any real pics yet?

817Dreamliiner · Thu Jan 17, 2013 4:07 pm

Ill repost my comment here since the first thread got locked...

Well for me the livery isnt as spectacular as we all probably thought it would be, though I think its a grower. Maybe when we get better pics or pics on the 77W it will probably look a bit better. Just my opinion. Though im kinda surprised at the amount of Americans who hate the tail...

Bobloblaw · Thu Jan 17, 2013 4:07 pm

Quoting Acey (Reply 3):
This is a dark day in the history of American aviation.

Just kidding, it ain't that serious... but the livery sucks.

I loved the 1968 livery. They shouldnt change it.

Acey · Thu Jan 17, 2013 4:08 pm

Quoting 817Dreamliiner (Reply 5):
Are there any real pics yet?

A few grainy, horrible looking ones of a 738. These renderings are much better than those pictures.

commavia · Thu Jan 17, 2013 4:09 pm

Reposted ...

Quoting MSPNWA (Reply 250):
The logo is pretty good. I like it. The livery isn't as bad as I was expecting. At least it's different and sets it apart. We knew that nothing would truly replace that classic livery.

Quoting PA727 (Reply 252):
Cannot imagine how difficult an undertaking this re-brand had to be given history, expectations and timing. Obviously, all opinions are personal, but I feel like the team responsible hit 98% of it out of the park.

The logo, the re-brand for all collateral, signage, fonts etc. is beautiful. It's just that tail, it looks like a fish out of water. My hope is that I feel that way only because it is a radical change and that it will grow on me.

>>>

The more I think about it and let the images roll over in my mind, the more I agree with you guys. The expectations here were immense, and the task basically impossible - there was no way they could come up with anything that wasn't going to disappoint a lot of people. When you're contemplating replacing the oldest brand in the industry, and one of the most iconic brands anywhere, you're bound to upset people. But, all in all, they really did do a great job for the most part - I was honestly expecting much worse.

AA94 · Thu Jan 17, 2013 4:10 pm

Quoting 817Dreamliiner (Reply 5):
Well for me the livery isnt as spectacular as we all probably thought it would be, though I think its a grower. Maybe when we get better pics or pics on the 77W it will probably look a bit better. Just my opinion. Though im kinda surprised at the amount of Americans who hate the tail...

I agree. There have been several pics of the 737 featuring the new livery, but nothing high-quality (all grainy cell phone pics). I really like the logo. I'll reserve judgement on the livery until I see clear photos.

UALWN · Thu Jan 17, 2013 4:10 pm

Quoting KarelXWB (Reply 2):

It's interesting to compare these two tails: AF's looks elegant (when clean!), AA"s looks tacky and cheap.

BRJ · Thu Jan 17, 2013 4:10 pm

Hopefully the tail will grow on (most of) us. I'm a little unsure. I imagine alot of opinions will continue to change as we see the tail show up on various aircraft types.

I do like the logo and branding and the billboard titles. Although, the more I look at this pic of the 738, eagle logo looks like stylish Texas state flag.

Thought the video introducing the new look was pretty cool though.

*Reposted from locked thread

AirframeAS · Thu Jan 17, 2013 4:10 pm

Quoting TWA772LR (Reply 4):
Are there any real pics yet?

If you go back to the first thread, there is a 738 in the new livery fresh from Boeing (Is this one a new build?), that was taken this morning on approach into DFW.

aadc10137 · Thu Jan 17, 2013 4:11 pm

Quoting TWA772LR (Reply 4):
Are there any real pics yet?

Hopefully there will be a few added to the database this morning!!

Bobloblaw · Thu Jan 17, 2013 4:11 pm

No point painting the M80s and 762s

AR385 · Thu Jan 17, 2013 4:11 pm

The tail hurts my eyes. It looks like somebody grabbed a piano keyboard, placed it upside down and painted one key blue, one red, leave some white in the middle, and then all over. It´s not soothing to look at.

PC12Fan · Thu Jan 17, 2013 4:12 pm

MODS - any chance of starting a poll for a love it or hate it poll on this subject?

aerobalance · Thu Jan 17, 2013 4:12 pm

I like it. Looks good.

Web500sjc · Thu Jan 17, 2013 4:12 pm

Quoting TWA772LR (Reply 4):
Are there any real pics yet?

yes the 737 that was posted on the other thread...

I like the idea of the flag on the tail, stylized...like BA and EK- not like that...(it probably would have looked beter if they had stars on the tail in the blue section). The paint is to dark, and is in not reflective like portrayed in the video (i saw the 77W at DFW before any of the tirles were put on) and really the tail seams a bit heavy and abrupt.

Quoting KarelXWB (Reply 2):
Before:

try the new AF livery.. the AA liver looks much more like the new AF livery.

Mcmax · Thu Jan 17, 2013 4:12 pm

http://blog.racingwinds.com/2013/01/17/aa-liveblog/

Someone in the prior locked thread had posted this link with the new image for airports, AAdvantage and in-flight service items.

I like the new look, and I do like the new logo and marks. But as others have stated, the tall seems out of place with the new brandings and flight mark.

FriendlySkies · Thu Jan 17, 2013 4:13 pm

Whether the new image is good or not, I do have to say one thing. They hit it out of the park with the unveling and their "newamerican" website. This is you how you unveil a new corporate image. The "new" United should take notes.

The livery would be 500% better if the grey paint was as reflective as it is in those renderings. Tail has a nice retro streamline look, but the grey ruins the whole thing IMO.

Virginblue4 · Thu Jan 17, 2013 4:13 pm

I love it! Much much better than what I was expecting! It's clean, fresh and modern and I am looking forward to seeing this livery grace the skies.

All you haters, you'll like it in a few months time. Happens with most livery changes.

Well done to the designers. I think it may be my new favourite livery.

ogre727 · Thu Jan 17, 2013 4:14 pm

Typical a.net behavior. Bitching, whining, comparing to "better" ones.... So predictable.

I wasnt expecting miracles, or marvels of design. I was expecting a new corporate identity for AA, and I got one. A rather cool one cuz its fresh and daring. Do I love it? No, but I certainly dont hate it and I am sure than when the time comes to change this one, the same people will bitch, whine and complain.

817Dreamliiner · Thu Jan 17, 2013 4:15 pm

Quoting martinrpo1 (Reply 24):
Full Aircraft pictures here:

Now we're talking

martinrpo1 · Thu Jan 17, 2013 4:16 pm

Quoting 817Dreamliiner (Reply 26):

It looks lovely in real aircraft. Great job AA!

Dtw757 · Thu Jan 17, 2013 4:18 pm

Small rendering but I think the Eagle brand looks great!

New Eagle paint

cosyr · Thu Jan 17, 2013 4:19 pm

We waited 45 years for that?!! This one better not be around for another 45 years. Dear god is it horrible!

lollomz · Thu Jan 17, 2013 4:19 pm

I think it's very nice: well done AA!!!

martinrpo1 · Thu Jan 17, 2013 4:20 pm

Full Branding Here!

http://blog.racingwinds.com/2013/01/17/aa-liveblog/

boeing773er · Thu Jan 17, 2013 4:20 pm

Does anyone know how many aircraft have been repainted? Because from the video it looks like they have quite a few new planes in this paint scheme already.

MesaFlyGuy · Thu Jan 17, 2013 4:21 pm

Big disappointment. I'm all for making Cubans feel welcome and at home, but this is taking it too far. I wouldn't think Cubana influenced the design had it not been for the white stripes in the blue section of the tail.

Am I the only person who also thinks it resembles N605JB (B6 Red Sox a320)??

Overall I think this is a step waaay backward for AA, but, as did the new Ford Fusion and the taste of wasabi, it'll probably grow on me.

super80 · Thu Jan 17, 2013 4:21 pm

Ummm... I am okay with the new logo..... for some reasons, it reminds me of the Mexicana logo....

but the tail.... for real? Are you trying to go Low Cost? If you do, do what Spirit did.

martinrpo1 · Thu Jan 17, 2013 4:21 pm

Quoting boeing773ER (Reply 32):

A video they posted on youtube shows a 757 being painted

nwcoflyer · Thu Jan 17, 2013 4:21 pm

IF ONLY the put that awesome logo on the tail it would be great! Not a fan of the Microsoft Word Clip Art flag on the tail- but the rest of it, especially the branding is great. Maybe If USAA merge, US can do something with the tail lol.

Lufthansa · Thu Jan 17, 2013 4:21 pm

okay the blue on the tail looks better in that photo. but why not metallic paint, that would have made a huge difference?

Dtw757 · Thu Jan 17, 2013 4:21 pm

Quoting boeing773ER (Reply 32):

Does anyone know how many aircraft have been repainted? Because from the video it looks like they have quite a few new planes in this paint scheme already.

Just one 737!

tommy767 · Thu Jan 17, 2013 4:21 pm

Way too similar to Air France, Aeroflot. Not sure if I'm liking this one. Likely one of the worst liveries since the Globe

airbazar · Thu Jan 17, 2013 4:22 pm

Yuck. The tail looks awfully obnoxious and the logo is a knockoff imitation of the SilkAir logo.

atpg5 · Thu Jan 17, 2013 4:24 pm

I do not care for it. No, I'm not stuck in the 80's nor 90's. I'll take the August of 1956 scheme.

idlewild · Thu Jan 17, 2013 4:24 pm

North American Airlines tail logo, Air France fonts and the USPS logo; looks like a bad Amtrak nightmare. I hope thenew interior makes up for the new livery.

wolbo · Thu Jan 17, 2013 4:25 pm

Disappointing. It would have been much better if the base color was more silver and less grey (see the render in post 2), Now it's just drab.

ETinCaribe · Thu Jan 17, 2013 4:25 pm

I like the new branding, perhaps a minority opinion here on a.net. I also like the AF one which it resembles a lot.

Quoting boeing773ER (Reply 32):

Does anyone know how many aircraft have been repainted? Because from the video it looks like they have quite a few new planes in this paint scheme already.

I thought these were special effects, not real planes with the new c/s.

boeing773er · Thu Jan 17, 2013 4:25 pm

Quoting dtw757 (Reply 28):

It looks very good on AE, like many said earlier they should of taken the flag all the way down the tail of the plane, and I think the AE paint scheme shows how good it looks if they would of done that.

Quoting dtw757 (Reply 38):

Thanks! Then the rendering in the videos are very good

capri · Thu Jan 17, 2013 4:26 pm

How will it look in a foggy day? will ATC be able to spot it. if at least red tail colours are a bit pale, maybe it will be a good contrast with rest of body?
the more i see it the more i try to convince myself that is good, but i wait and see how it will fit in with my AI traffic

PacNWjet · Thu Jan 17, 2013 4:26 pm

Although the overall livery is very different, the first thing I thought of when I saw the tail design was this:

View Large View Medium
Click here for bigger photo!

dfwcre8tive · Thu Jan 17, 2013 4:26 pm

Quoting Lufthansa (Reply 37):

This article says it is silver mica paint

http://www.chicagotribune.com/busine...nes-livery-20130117,0,198977.story

LX138 · Thu Jan 17, 2013 4:27 pm

Hated it when unveiled earlier but it's growing on me. Love that 737 picture - that has helped alot! Hate it on that 777 video.

Mir · Thu Jan 17, 2013 4:28 pm

Quoting martinrpo1 (Reply 24):
Full Aircraft pictures here:

Ouch, that makes it look worse. Colgan-esque, even.

-Mir

gulfstream650 · Thu Jan 17, 2013 4:32 pm

Mcmax · Thu Jan 17, 2013 4:33 pm

http://m.youtube.com/#/watch?v=J-KD0...3DJ-KD0PdI1Ek%26feature%3Dyoutu.be

Here's the link to American's YouTube video which talks about how the livery and logo were designed.

[Edited 2013-01-17 08:33:34]

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