Atlasjet is private so its hard to gauge their financial position.
However if I had to guess, I suspect they continue to lose money which is the catalyst for these 180-degree turns in their business strategy. We know from a US charter airline that Atlasjet owes them several million in aircraft leases.
For a little background on them -
o Formed in 2001 by German/Turkish holding group. Primarily a charter and ACMI airline with 757s
o In 2004 - Turkish travel company buys about half. Company business plan evolves into scheduled service on domestic and Europe routes with focus on becoming a quality competitor against TK
. Corporate rebranding, frequent flyer program, joins IATA, e-tickets, fleet changes - A32x's, Bombardier RJs. Even negotiations on 2 A340 leases, and business venture with BA
o 2006 shake up with German partner selling out.
o 2007 finances further deteriorate (its expensive to run a scheduled airline) and fleet and routes shrink mostly into domestic airline. Late 2007 a chartered MD
-80 crashes due pilot error. Bad PR
o 2008 management shakeup. Back almost entirely to charter / ACMI model with small fleet.
o 2009 focus on charter/ACMI ops with contracts in Saudi Arabia especially. Become first A330 operator outside TK
o 2010 timid steps back into scheduled service - domestic/Cyprus. Investment from Russian partners, relaunch frequent flyer program. Says they turned a profit for the year.
o 2011 more schedule service - domestic, Iraq, Iran, Kosovo.
o 2012 growth in domestic flying, lots of it point to point markets. New senior management team brought in.
So it seems they want to get back to what they were doing back in 2004-2007. Time will tell if they will succeed this time.