Funny how every change somebody disagrees with is a "bad decision" or a "step in the wrong direction".
Personally, I dislike the new Germanwings livery, because it's the blandest possible re-hash of the brand that you could imagine. I still wouldn't go so far as calling it a "bad decision", because I don't think it is going to have a material impact on operating economics.
Contrary to what who dislike it want to make it appear, the fact that there are people - here as well as (or even particularly) outside aviation enthusiast circles - that do seem to like the new livery suggests that AA's new livery is not unanimously seen as a "bad decision".
May I remind people how much dislike the previous livery got when it was first introduced because it was so crass compared to other liveries of the day. And see how long that one lasted. I'm not necessarily saying that the new AA
look is also going to be around for 40+ years, but pointing out that judging the longevity of a livery (which eventually doesn't really influence operating economics) by first responses from a very small circle of people with a level of interest in aviation that the general (travelling) public doesn't share may not give you a very accurate picture.
Also, consider that even in the video introducing the new livery and general corporate identity, Horton mentioned ongoing merger talks. So I'd be pretty sure that the new CI
and livery weren't introduced without a minimum level of coordination with US Airways' management.
Furthermore, if Parker is indeed such a shrewd businessman, he'll take into account the money that was already spent on the livery/CI and its introduction in the media and ads. And as he'll agree that going forward AA
needs a new identity anyway, he won't see much reason for spending similar amounts again on re-doing the same job again. Which would include another repainting of all AA
jets that undergo repainting between now and Q3
(when the merger is expected to be finalised), plus a repaint of all new 737s, 777s and A319s that will be delivered in the same timeframe. In any case, the best they could do would be going from one livery that some people don't like to another livery that roughly the same amount of people (although not necessarily the exact same people) will dislike.
So overall, I expect the post-merger AA
livery to be very much the same as the newly introduced AA
livery, maybe plus some very minor details that can be taken care of by the use of decals. I could for instance see them going with a representation of all the airline predecessors to the merged AA
somewhere on the fuselage, like US already does:
, that could be AL
, Piedmont, US, HP
, QQ and OC.
(Now, how to fit all of them into a discrete display is another matter
|Quoting AAplat4life (Reply 98):|
If Parker wants to succeed, he is going to have to clean house at AMR corporate HQ and bring in a lot of new blood.
Sounds like a good idea, but the livery has nothing to do with that.
[Edited 2013-02-17 08:46:52]