So now costumers care about liveries? after all the arguments on here that they couldn't care less.
Eurowhite liveries only work in two situations to me.
1) if the livery its replacing was outdated like Philippine Airlinees or senseless for the times Garuda in the 1980s
2) if it replaces a really tasteless bold, colourful livery cant find any example as such but lets say Air Pacific 1980s look compared to the much nicer Eurowhite they reworked in 2003, the interim one was boring.
Avianca does not fall in either of the two categories.