I think there are a number of issues related to subject SQ
flights. First of all, these flights are all business class flights with high ticket prices. Due to all business class nature, connecting traffic is also limited. We also know that SQ
is loosing grounds to its competitors in hub&spoke business model. Moreover global business ups and downs are highly effecting success of this types of all-business flights. On top of that, increasing global competition is forcing large corporations to make savings and limit such expensive business class tickets. So such a flight is strategically a wrong flight for 2010s.
I think TK
should follow the EK
way, as I've written here before. TK
should focus on connecting traffic and try to make money on Y passenger and cargo in a competitive way. Once you have a solid Y passenger profile supporting frequency, C passenger will follow.
Using internet, today's travelers search and study all alternatives for ULH flights before they make decisions. People try to compromise between cost and comfort (i.e. overall travel duration, connection times, easy connection, better hard product, service quality, safety, etc). But mostly cost has a heavier affect on decisions. Travelers only go for comfort side if price difference is within 100 or lets say max 250 USD. TK
must be better on both cost and comfort to make this flight a success.
In this regard, TK
should achieve a very competitive cost base in general and specific to this flight. We all know that TK
's general cost base is at LCC level and very good compared to its global competitors. To reduce the cost base specific to this flight, TK
should check all alternatives, perhaps even evaluate 10 abreast seating for Y. I also think that TK
's current Y+ product is a wrong business case and have to be discontinued for such ULH and LH
By the way, here is a new study of CAPA on Turkish Aviation Industry:
As this analysis also supports, it is time for TK
to think big and capitalize as much as possible this decade, 2010s. TK
has to start SYD
flight(s) ASAP. Perhaps next time, we should also discuss why TK
has to start GIG
flights ASAP too.
The future is in the skies.