Just saw this one pop up on Facebook...
Emirates has teamed up with Virgin America to bring you 16 new destinations to explore in North America. Earn and redeem Skywards Miles and Elevate® Points when you take to the skies.
The partnership gives Emirates Skywards members more opportunities to earn and redeem Miles when they fly across North America and connect to and from Emirates US gateways.
Could this be the sign of a closer tie-up between VS Group and EK like the relationship with QF? EK have demonstrated an interest in trying to enter non DXB markets and VS has quite a ambitious presence to and within North America.