hotplane
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New BA Advert In London

Wed Nov 20, 2013 11:11 am

This has gone up in Piccadilly Circus. It's linked to a flight tracker so that it can display live flight information.

?
 
CaptainDJ
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RE: New BA Advert In London

Wed Nov 20, 2013 11:14 am

That is an amazingly brilliant idea.

How long is it meant to be there?
 
flood
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RE: New BA Advert In London

Wed Nov 20, 2013 11:15 am

Quoting hotplane (Thread starter):
This has gone up in Piccadilly Circus. It's linked to a flight tracker so that it can display live flight information.

Brilliant, what a neat idea  
 
StTim
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RE: New BA Advert In London

Wed Nov 20, 2013 11:19 am

What a neat idea - someone in the Ad agency should take a bow.
 
flood
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RE: New BA Advert In London

Wed Nov 20, 2013 11:19 am

Here's another along a motorway:

http://pbs.twimg.com/media/BZcdPhUCMAAqvPS.jpg:large
 
hotplane
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RE: New BA Advert In London

Wed Nov 20, 2013 11:21 am

Don't think A380s go to JFK. Must be a time lag!
?
 
hotplane
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RE: New BA Advert In London

Wed Nov 20, 2013 11:23 am

?
 
fcogafa
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RE: New BA Advert In London

Wed Nov 20, 2013 11:30 am

What does it do when they are on easterlies?!
 
hotplane
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RE: New BA Advert In London

Wed Nov 20, 2013 11:34 am

When 09s are in use it just becomes a general advert like the one on the right of the photo.
?
 
uberflieger
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RE: New BA Advert In London

Wed Nov 20, 2013 1:29 pm

what an ingenious and fun idea, but watch out BA, someone's gonna have an accident and blame it on you   
 
luv2fly
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RE: New BA Advert In London

Wed Nov 20, 2013 3:20 pm

I think it is brilliant, well done BA!
You can cut the irony with a knife
 
BlueShamu330s
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RE: New BA Advert In London

Wed Nov 20, 2013 3:55 pm

Someone deserves a pay rise and couple of First tickets for this stroke of absolute genius.

Oh that I were so smart...  

Rgds
Flying around India
 
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teme82
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RE: New BA Advert In London

Wed Nov 20, 2013 4:19 pm

That must be the years best ad campaign!
Flying high and low
 
bthebest
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RE: New BA Advert In London

Wed Nov 20, 2013 5:35 pm

Quoting uberflieger (Reply 9):
but watch out BA, someone's gonna have an accident and blame it on you   

Like everyone's not looking at the planes anyway  
 
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garpd
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RE: New BA Advert In London

Wed Nov 20, 2013 5:47 pm

Genius idea, simply genius.
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vhtje
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RE: New BA Advert In London

Wed Nov 20, 2013 5:51 pm

Just brilliant. Well done BA and the clever bunny in whichever agency came up with the idea.
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bluesky73
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RE: New BA Advert In London

Wed Nov 20, 2013 6:09 pm

Very good idea, are they doing this overseas too or just UK?

Sadly as mentioned above a claim-leech might take advantage of this and claim it caused an accident.
 
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AirPacific747
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RE: New BA Advert In London

Wed Nov 20, 2013 6:21 pm

Quoting hotplane (Reply 5):

Don't think A380s go to JFK. Must be a time lag!

Doesn't look like an A380 to me though. Looks like it's only got two engines. A 787 maybe?
 
hotplane
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RE: New BA Advert In London

Wed Nov 20, 2013 7:12 pm

It is an A380. 787s don't do JFK either.
?
 
Cipango
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RE: New BA Advert In London

Wed Nov 20, 2013 7:35 pm

Quoting bluesky73 (Reply 16):
Very good idea, are they doing this overseas too or just UK?

I couldn't see it being of much use outside of LHR or LGW.

A normal billboard would be the best thing abroad. TV screens for billboards are expensive and given that there are no more than a handful of flights each day by BA outside of the UK, I don't see the point?
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Alsatian
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RE: New BA Advert In London

Wed Nov 20, 2013 11:03 pm

One more reason for any aviation enthusiast to love BA !   
 
OYJFC
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RE: New BA Advert In London

Thu Nov 21, 2013 1:03 am

Remember, BA is serving both JFK and EWR. And the BA B787 is flying to EWR, which for most Europeans are the same as New York. The ad only says New York, which can both be JFK and EWR. But since the B787 isn't flying to JFK, then it must be EWR which is the departure airport for BA182, flown by B787's.

But a great advert. Really notable. Maybe some airports and airlines could learn something from this type of ad? That would for sure make the ads a bit interesting.
 
Viscount724
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RE: New BA Advert In London

Thu Nov 21, 2013 1:07 am

Not sure if it's a good idea to encourage drivers on very busy roads to be looking at the sky rather than keeping their eyes on the road.
 
ScottishDavie
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RE: New BA Advert In London

Thu Nov 21, 2013 1:10 am

Quoting Alsatian (Reply 20):
One more reason for any aviation enthusiast to love BA !

Not if you live outside London. I can just see one of these signs near GLA or EDI: "Look, it's flight BA**** from LHR/LGW/LCY. All BA flights from here go to London."

In the meantime U2, FR, LS, 4U, KL, DY, EK, AF, LH and many others are providing the so-called "regional" airports with the services which passengers actually want.

I'm not knocking the advertising concept which is brilliant but as with all things BA it is entirely London-centric.
 
thomasphoto60
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RE: New BA Advert In London

Thu Nov 21, 2013 1:10 am

Indeed, very clever. I wonder if they do this for all their destinations or just the high profile markets?
"Show me the Braniffs"
 
[email protected]
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RE: New BA Advert In London

Thu Nov 21, 2013 4:28 am

hmmm, wonder what's on the display when a Virgin aircraft pass by....
 
ChazPilot
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RE: New BA Advert In London

Thu Nov 21, 2013 4:56 am

Quoting [email protected] (Reply 25):

"Look, it's VS46 arriving from JFK 5 hours late and STILL flying their old 747 cabin which has't been updated for years!"

You KNOW of course that if it were reversed VS wouldn't hesitate to take jabs at BA!

[Edited 2013-11-20 20:57:54]
 
hz747300
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RE: New BA Advert In London

Thu Nov 21, 2013 5:29 am

Quoting bluesky73 (Reply 16):
Sadly as mentioned above a claim-leech might take advantage of this and claim it caused an accident.

I thought it was only the US which was so litigious.

Quoting ChazPilot (Reply 26):
"Look, it's VS46 arriving from JFK 5 hours late and STILL flying their old 747 cabin which has't been updated for years!"

But hey, it's four engines for long haul!
Keep on truckin'...
 
Jerseyguy
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RE: New BA Advert In London

Thu Nov 21, 2013 6:08 am

Wouldn't work here in the states, FAA has a 5 minute delay time on flight tracking (yes, I know that some tracking sites have real time but only on some flights and not many). It would have to say "Look, 5 minutes ago UA2267 from Houston was here."
Webmaster of an unoffical TTN page see profile for details
 
flyingthe757
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RE: New BA Advert In London

Thu Nov 21, 2013 6:08 am

Quoting Viscount724 (Reply 22):

There has always been advertising there, and that part of the road runs very slow in rush hour.

Quoting ScottishDavie (Reply 23):

It's an airline advertising in some of the most populated and widely seen areas in the country, London happens to see a CRAP load of people, especially in Picadilly and that part of the road network Also, when aircraft are over the north, you would not be able to see them as clear as you do over Central London as they approach Heathrow so it would be wasted.

The 'London Centric' thing has been done to death and is a bit boring now!
 
Jpax
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RE: New BA Advert In London

Thu Nov 21, 2013 8:37 am

Quoting hotplane (Reply 18):
It is an A380.

No, it isn't.
 
SKAirbus
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RE: New BA Advert In London

Thu Nov 21, 2013 9:46 am

An amazingly brilliant idea!! Although, I am going to go down and test if it really does work... with my Flighttracker app  ).
Base: BRU
 
steve6666
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RE: New BA Advert In London

Thu Nov 21, 2013 10:01 am

Quoting OYJFC (Reply 21):
But since the B787 isn't flying to JFK, then it must be EWR which is the departure airport for BA182, flown by B787's.

BA182 is a JFK flight, the EWR rotations are BA184-189.
BA182 is scheduled for a mixture of B777/B744. So - although it is not exactly a clear photo, I think I see 4 engines - it could be a B744 on BA182, or it could be an A380 and an error. Or I could be wrong and it could be a B777 on BA182.
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ScottishDavie
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RE: New BA Advert In London

Thu Nov 21, 2013 10:11 am

Quoting flyingthe757 (Reply 29):
The 'London Centric' thing has been done to death and is a bit boring now!

Really? Only if you live in the south east of England and believe London is the centre of the known universe. BA has no business still calling itself "British". As others have said before it should really be called London Airlines. The nearest thing nowadays to a truly British airline is probably U2 but that's going a bit off the present topic.
 
FlyboyOz
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RE: New BA Advert In London

Thu Nov 21, 2013 10:18 am

Wow that's very clever ad!! It's the best spot for aviation nut to know where the BA planes from... I know it's for BA but was wondering whether it has mentioned about other airlines.
The Spirit of AustraliAN - Longreach
 
FCAFLYBOY
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RE: New BA Advert In London

Thu Nov 21, 2013 11:20 am

Quoting ScottishDavie (Reply 33):
Really? Only if you live in the south east of England and believe London is the centre of the known universe. BA has no business still calling itself "British". As others have said before it should really be called London Airlines. The nearest thing nowadays to a truly British airline is probably U2 but that's going a bit off the present topic.

So what this goes back to (once again) is not a BA issue, rather a "North of London" issue. We all know very well why BA do not fly longhaul from GLA/EDI etc etc... they cannot do so profitably. The costs of crew/rotation, base costs are simply too high for BA vs U2/FR et al. It seems to me more a bit of "London Envy" that you don;t have all these services offered by BA. I always find it amusing that anyone north of the M25 has this automatic assumption us southerners don't know the north exists, much like you love to HATE London and the south - however that's your assumption, certainly not fact. But what BA actually DO is to fly EDI/GLA/ABZ-LHR-XXX which is exactly the same as AF/KL/LH and so on.

Let's assume BA were based in CDG and you want to fly to MOW - you'd fly them all the time, right? However, you'd still have to transit somewhere, and LHR is as good as anywhere nowdays, especially T5. If BA were indeed based in CDG of course they would fly all over the north (just as BA do now) because they are connecting to their hub, again, just as BA do now with LHR.

If UA fly EDI-ORD for example, it makes sense for them to do so, from their hub in ORD. We would also question why are BA not flying LHR-LAS/PHL/AUS and so on (which they do/will) - because LHR is their main base. However, you wouldn't question why UA don't fly EDI-LAX would you? or why AA don't fly ABZ-MIA? Simple - no money to be made doing so.

Well done BA, best ad campaign of the year fullstop in my opinion
 
1400mph
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RE: New BA Advert In London

Thu Nov 21, 2013 11:22 am

I think it's a very clever ad. Can't recall anything like it before.

Quoting ScottishDavie (Reply 33):
Really? Only if you live in the south east of England and believe London is the centre of the known universe. BA has no business still calling itself "British". As others have said before it should really be called London Airlines. The nearest thing nowadays to a truly British airline is probably U2 but that's going a bit off the present topic.

I'd be quite happy for them to be called London Airways. The only important reason for them to keep their present name is because it is a trademarked universally recognised brand. BA is a successful airline which has done what it has done in order to traverse some very stormy seas. U2 as you mention being a contributor to those stormy seas.

That said i'm sure those at BA couldn't give a fig about covering every corner of the United Kingdom as long as success, jobs and profits are secured. London whether you like it or not is the centre of the British known universe and every pound generated within its city limits benefits the country as a whole. Including Scotland for a few more months at least !

Ingenious ads like this and very clever management have pushed International Airlines Group market cap higher than LH Group. Who'd have thought that a couple of years ago !

 

[Edited 2013-11-21 03:41:24]
 
vv701
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RE: New BA Advert In London

Thu Nov 21, 2013 2:18 pm

Quoting ScottishDavie (Reply 33):
BA has no business still calling itself "British". As others have said before it should really be called London Airlines

If your argument is right they BA would have no business in calling themselves "London" while they still carried out all routine maintenance on all their single-aisle Airbus fleet at GLA and PIK in Scotland. So the net impact of a name change should be no change in air services to and from Scotland but the loss of a significant number of highly skilled Scottish jobs. So be very careful what you wish for.

On the other hand our Welsh friends seem to be more circumspect. Perhaps they are hoping for a transfer to CWL of the work currently carried out at GLA and PIK by what is currently very definitely British Airways. This would consolidate the vast majority of BA's planned maintenance work in a single facility outside of both London and England while keeping it in Britain instead of sharing it between both Scotland and Wales.
 
1400mph
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RE: New BA Advert In London

Thu Nov 21, 2013 2:43 pm

Quoting VV701 (Reply 37):
If your argument is right they BA would have no business in calling themselves "London" while they still carried out all routine maintenance on all their single-aisle Airbus fleet at GLA and PIK in Scotland. So the net impact of a name change should be no change in air services to and from Scotland but the loss of a significant number of highly skilled Scottish jobs. So be very careful what you wish for.

On the other hand our Welsh friends seem to be more circumspect. Perhaps they are hoping for a transfer to CWL of the work currently carried out at GLA and PIK by what is currently very definitely British Airways. This would consolidate the vast majority of BA's planned maintenance work in a single facility outside of both London and England while keeping it in Britain instead of sharing it between both Scotland and Wales.

You're assuming though VV701 that the 'London Airways Brigade' look past just the operational side of the airline and to the company as a whole that employs people from all over the British Isles and has facilities outside of London.

Obvious to us but it appears a stretch to others.

That advert in Piccadilly will provide revenue for BA and thus contribute to the sustained employment and security for BA staff who herald from all over the country.
 
Ediguy
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RE: New BA Advert In London

Thu Nov 21, 2013 3:13 pm

Quoting ScottishDavie (Reply 23):

You make it sound like no one in Scotland wants to go to London when the facts are thousands of Scots travel to London every day. Every BA flight iv been on to their three London airports has been nearly full. The morning stampede at EDI for BA's flights is quite impressive and puts to bed the notion that many people try to make that BA is no longer relevant in Scotland.

Plus, clearly Easy also realise how important London is from Scotland considering how many flights they operate Scotland-London.
 
vv701
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RE: New BA Advert In London

Thu Nov 21, 2013 3:44 pm

Quoting 1400mph (Reply 38):
You're assuming though VV701 that the 'London Airways Brigade' look past just the operational side of the airline and to the company as a whole that employs people from all over the British Isles and has facilities outside of London.

I was being polite. What I had actually assumed is that they want their cake and they want to eat it.

Here, before this stimulates a torrent of abuse, I hasten to add that I am an Anglo-Scot living in south east England with my father's name in the Gordon Highlanders' Memorial Book in Edinburgh Castle. As I have aged my girth has increased. So these days my kilt hangs unworn and a little forlornly in my wardrobe.
 
UALWN
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RE: New BA Advert In London

Thu Nov 21, 2013 4:11 pm

Quoting Viscount724 (Reply 22):
Not sure if it's a good idea to encourage drivers on very busy roads to be looking at the sky rather than keeping their eyes on the road.

Isn't the purpose of any ad located by a motorway to attract the attention of the drivers and, hence, divert their attention from the road ahead? Nothing new here, really.
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1400mph
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RE: New BA Advert In London

Thu Nov 21, 2013 4:12 pm

Quoting VV701 (Reply 40):
I was being polite. What I had actually assumed is that they want their cake and they want to eat it.

Which begs the question - what kind of legacy airline could maintain pre-deregulation multi-regional operations in the wake of Ryanair, Easy and Flybe etc ?

How about - a broke one.

We know from bitter experience that with the arrival of the LCC's, ME3, terrorism and recession the global legacy airlines were like ocean going oil tankers desperately trying to do a U-turn. That U-turn involved all manner of chapters from mega-mergers, global alliances, contracts being re-written, unfortunate bankruptcy, liquidation AND unprofitable routes being dumped. (However unpopular)

I believe they have made the U-turn but it has taken all this time. It was never going to happen over night !
 
flyingthe757
Posts: 255
Joined: Sun Mar 31, 2013 3:44 pm

RE: New BA Advert In London

Thu Nov 21, 2013 6:34 pm

Quoting ScottishDavie (Reply 33):

With BA operating nearly 19 services to Glasgow alone on a weekday,22 to Edinburgh, 11 to Aberdeen, 12 to Manchester, 6 to Newcastle, and 4 to LBA, that's 74 flights from the south to the north of London. Add onto that major maintenance bases in Cardiff, Prestwick and Glasgow, and it's main uk call centres in Manchester and Newcastle, it kind of shows BA know there is something south of London, or am I missing something??
 
jumpjets
Posts: 1441
Joined: Tue Apr 10, 2012 2:17 pm

RE: New BA Advert In London

Thu Nov 21, 2013 9:28 pm

Quoting flyingthe757 (Reply 43):
it kind of shows BA know there is something south of London, or am I missing something??

I think you mean North of London.

But anyway this thread is meant to be about the advert not little-Englanders or Little-Scotlanders...

I think the concept looks great and I'll be popping up to Piccadilly to take a look at the weekend.
 
Viscount724
Posts: 19316
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RE: New BA Advert In London

Thu Nov 21, 2013 10:15 pm

Quoting UALWN (Reply 41):
Quoting Viscount724 (Reply 22):
Not sure if it's a good idea to encourage drivers on very busy roads to be looking at the sky rather than keeping their eyes on the road.

Isn't the purpose of any ad located by a motorway to attract the attention of the drivers and, hence, divert their attention from the road ahead? Nothing new here, really.

But most such ads don't ask you to look up at the sky, which requires you to divert your eyes from the road somewhat longer.
 
Baexecutive
Posts: 621
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RE: New BA Advert In London

Thu Nov 21, 2013 10:57 pm

I would like to think people will use their common sense, driving experience, judgement and competence when deciding whether or not to glance at an aircraft above (advert or no advert), the same way they wouldn't answer a ringing phone or do a crossword at the wheel!


Fantastic idea and well done to whoever thought it up.

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