http://www.dlr.de/pt-lf/desktopdefault.aspx/tabid-8304/
DLR generates knowledge, it is not in the business of designing airliners. As with any research program, the goal of this one was to identify issues, risks, invent new ways of working, and generate gross performance data to be used as a reference and give a feel of what can be accomplished with current technologies
The Airbus involvement was likely to provide real-world data, give some industrial perspective, and obtain a feel for ways to exploit new tech (and get some money off the European tax payer

Otherwise, I might tell you that I worked on an electric Light Sports Aircraft a few years back, and my team got a couple thousand euros from Airbus. With the logic displayed in this thread, I guess it means Airbus plans to take over the LSA segment. Well...no

Other example : do you think Boeing plans to build this thing any time soon ? http://web.mit.edu/newsoffice/2010/nplus3-0517.html
At least, there is something useful here, in that the comments in the AW article are absolutely priceless. Nationalistic stereotypes seem to be alive and well

[Edited 2014-01-30 15:08:48]