The deal collapsed for some reason other than what you stated. The focus was on Spirit, and then somthing happened, and then
BW as back in the game.
There is absolutely NO WAY that any one could have imagined that
BW, which is NOT a leisure carrier, will suddenly become one in a market as competitive as Jamaica. There is no route served by
JM which isnt already served by many US carriers, except
LAX which is extremely unprofitable. Jamaica has no hortage of carriers to serve its leisure markets. Maybe this is the story that people might be peddling, but this defies logic.
JM was a money losing airline, operating the routes that you demand that
BW operate. Because Jamaica is a tourist economy and TRinidad isnt,
BW doesnt place priority on the leisure markets. Indeed when BWIA was closed and CAL reploaced it, service to more leisure oriented islands like
BGI and
ANU from North America was terminated. The focus shifted to the
POS/GEO markets whcih are VFR and business oriented. Leisure routes are low yield, especially when it comes to small foreign carriers who lack the
FF and brand identity that will attract most North American visitors.
So why would the Govt of Jamaica expect
BW to operate routes that it wasnt prepared to financially support? Do you think that T&T taxpayers should underwrite losses against US carriers on the
BWI and
PHL routes? Making note of the fact that the US carriers operate out of hubs where they are well known, and where
JM, prior to its closeure, was losing market share because of unreliable service.
The reality is that Spirit made demands that Jamaica wasnt willing to accept, and they had run out of options, aside from a quick trip to Trinidad.
And just to show how uninterested the Jamaican govt is in supporting
BW, they allowed OJ to enter the market. Given its VFR focus, obviously the carrier who would have lost out is
BW.
What support has Jamaica provided
BW which merits it making demands that
BW should lose money? As it is all the money invested to support this route came from TRINIDAD! Not ONE PENNY from Jamaica!