The deal collapsed for some reason other than what you stated. The focus was on Spirit, and then somthing happened, and then BW
as back in the game.
There is absolutely NO WAY that any one could have imagined that BW
, which is NOT a leisure carrier, will suddenly become one in a market as competitive as Jamaica. There is no route served by JM
which isnt already served by many US carriers, except LAX
which is extremely unprofitable. Jamaica has no hortage of carriers to serve its leisure markets. Maybe this is the story that people might be peddling, but this defies logic.
was a money losing airline, operating the routes that you demand that BW
operate. Because Jamaica is a tourist economy and TRinidad isnt, BW
doesnt place priority on the leisure markets. Indeed when BWIA was closed and CAL reploaced it, service to more leisure oriented islands like BGI
from North America was terminated. The focus shifted to the POS
/GEO markets whcih are VFR and business oriented. Leisure routes are low yield, especially when it comes to small foreign carriers who lack the FF
and brand identity that will attract most North American visitors.
So why would the Govt of Jamaica expect BW
to operate routes that it wasnt prepared to financially support? Do you think that T&T taxpayers should underwrite losses against US carriers on the BWI
routes? Making note of the fact that the US carriers operate out of hubs where they are well known, and where JM
, prior to its closeure, was losing market share because of unreliable service.
The reality is that Spirit made demands that Jamaica wasnt willing to accept, and they had run out of options, aside from a quick trip to Trinidad.
And just to show how uninterested the Jamaican govt is in supporting BW
, they allowed OJ to enter the market. Given its VFR focus, obviously the carrier who would have lost out is BW
What support has Jamaica provided BW
which merits it making demands that BW
should lose money? As it is all the money invested to support this route came from TRINIDAD! Not ONE PENNY from Jamaica!