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YLWbased
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Taiwan's First LCC Unveils Brand Identity

Mon Mar 24, 2014 7:05 am

I didn't see it posted anywhere, so here comes another LCC in Asia: Vair!

A fully owned subsidiary of the Taiwan based TransAsia Airways, set to take off later this year. However there isn't a paint scheme available yet.

Link: http://www.vair.com.tw/

YLWbased
Hong Kong is not China. Not better or worse, just different.
 
infinit
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RE: Taiwan's First LCC Unveils Brand Identity

Mon Mar 24, 2014 7:10 am

Vair still sounds better than Scoot and the Vair bear looks cute!
 
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RyanairGuru
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RE: Taiwan's First LCC Unveils Brand Identity

Mon Mar 24, 2014 7:15 am

Star jumps. That's original, I don't think an LCC has used that before  

Sarcasm aside, I quite like the branding, and agree that it is infinitely better than Scoot.
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LAXintl
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RE: Taiwan's First LCC Unveils Brand Identity

Mon Mar 24, 2014 4:09 pm

Announced a couple months ago.

New Taiwan LCC = V Air (by LAXintl Jan 23 2014 in Civil Aviation)

=

Pretty plain however at the moment. Let see how they build the branding.
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YLWbased
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RE: Taiwan's First LCC Unveils Brand Identity

Mon Mar 24, 2014 5:37 pm

Quoting LAXintl (Reply 3):
Announced a couple months ago.

New Taiwan LCC = V Air (by LAXintl Jan 23 2014 in Civil Aviation)

=

Pretty plain however at the moment. Let see how they build the branding.

You do understand the different between announcing of a new airlines and the announcing of a new brand identity right?

YLWbased
Hong Kong is not China. Not better or worse, just different.
 
kaitak
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RE: Taiwan's First LCC Unveils Brand Identity

Mon Mar 24, 2014 5:49 pm

I still miss "U Land" Airlines ... would have been perfect for a lo-co!
 
B747-4U3
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RE: Taiwan's First LCC Unveils Brand Identity

Tue Mar 25, 2014 12:20 am

Quoting infinit (Reply 1):

Not as cute as the Air Do bears though!
 
infinit
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RE: Taiwan's First LCC Unveils Brand Identity

Tue Mar 25, 2014 1:07 am

Quoting RyanairGuru (Reply 2):
agree that it is infinitely better than Scoot.

I wonder what went on in the SQ boardroom during Scoot's conception.. I picure something like this..
Executive A: so what shall we call the new LCC?
Executive B: well we want it to be the opposite of SQ to keep the brand differentiation..
Executive C: lets see.. SQ is classy so this should be trashy..
Executive A: yeah! Hmm.. poop, puke, scoot... that's it! Scoot!
Execuive B: get outta here! No way..
Executive C: bingo! We'll call it Scoot and their tagline will be "get outta here!"
*loud cheers and applauses*
 
 
coolian2
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RE: Taiwan's First LCC Unveils Brand Identity

Tue Mar 25, 2014 1:50 am

Quoting infinit (Reply 7):

Oh you KNOW they gave a marketing firm millions of dollars to have that exact conversation for them.
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BreninTW
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RE: Taiwan's First LCC Unveils Brand Identity

Tue Mar 25, 2014 4:01 am

There's a picture of two aircraft in the V Air liveries on Facebook -- it's public, so it should work.

Not sure if there will be two liveries or one of these two will be selected.
 
MesaFlyGuy
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RE: Taiwan's First LCC Unveils Brand Identity

Tue Mar 25, 2014 4:21 am

Quoting BreninTW (Reply 9):

I can't say I care for either one. Not that they're bad, because they're not. It's just that one reminds me of ValuJet and seems too old-school to be on an a321 sporting sharklets. The other one just looks too plain. (But what else is new with liveries lately?) Nevertheless, I hope this airline succeeds  
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CdnCactus
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RE: Taiwan's First LCC Unveils Brand Identity

Tue Mar 25, 2014 7:36 pm

A bit plain, but paint costs money. If this is LCC...

In my mind I still see a spray-painted red V on the tail. Now that's "V" Air! (I'm probably dating myself horribly.)

A cartoon rendition of the Taiwanese bear isn't bad if I'm not getting my V.

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