I think that the real problem in attracting BA is the fact that AF offers low fares from PAR, and so the UK to SXM market is diluted. Even though SXM gets more UK visitors than SKB they are spread over different sirlines.
I stayed on the French side in the Orient Beach area and also spent lots of time in Marigot. In fact on this last visit all I did on the Dutch side was use the airport because Phillipsburg was congested with cruise visitors.
There is no difference between the locals on the French and Dutch side, and indeed many of the locals on the French side work on the Dutch side because the economy there is healthier. Were the "locals" who you saw Caribbean or French, because a huge % of the restaurant jobs are performed by people from France.
The people who you think are "local" aren't. Indeed there are language discrimination issues on the French side where the locals, whose grasp of French doesn't meet the standards of France, face discrimination in obtaining employment as a result.
In addition local kids, who speak English or St Maarten creole English at home, enter into a French only educational environment , and so encounter difficulties. This was told to me by several St Martin BORN people, who were quite frustrated in being squeezed out of their own island by the Francophones (Metropoles, Antilleans and Haitians)..
The fact that the euro is in issue is French OFFICIAL policy. The true locals would much rather get US dollars, and indeed more identify with the USA than with Europe. In fact
SXM struggles to keep its KLM service we were informed some time ago on this site, when the locals complained about the fact that fares to
SXM from
AMS are higher than to
CUR, even though the plane lands in
SXM and then proceeds onto
CUR..
[Edited 2014-05-13 21:46:01][Edited 2014-05-13 21:48:28]