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SCQ83
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LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 1:28 pm

And this is not coming from The Onion.

Only for two weeks though.

http://www.independent.co.uk/life-st...nal-samsung-galaxy-s5-9384668.html

Quote:
Samsung builds some appealing phones but it’s no secret that their position as the best-selling Android manufacturer in the world is mostly thanks to their gargantuan advertising budget.

The South Korean electronics company is estimated to have spent $14 billion on advertising in 2013 – 14 times as much as Apple spent in the same year and a sum larger than Iceland’s total GDP.

Now in an announcement that might be crossing the line from ‘pervasive commercialism’ to ‘actual satire,' the phone manufacturer has said it will be renaming Terminal 5 in London’s Heathrow airport to the ‘Terminal Samsung Galaxy S5’ for two weeks.
 
DexSwart
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 1:35 pm

This is the most ridiculous thing I've heard in a very long time.

I hate that Samsung is beating out other major (and better IMO) OEMs as the top smartphone manufacturer.

I guess we can be lucky that the satellite terminals won't be called "Samsung Galaxy S5 Mini Zoom Quad Droid Superior Terminal" or something ridiculous.   

I mean, yeah, they can advertise, but it's getting a little creepy. They're probably going to start building prefabricated plastic homes and cars soon. Then everything in the house could be Samsung.

Sorry for the rant. I probably sound like a crazy conspiracy theorist.

Surely they could've gotten a less... brash/crude/garish way to advertise? Like, swap every sign inside the terminal for an ad? Or... I don't know... Replace all the windows with TV's or something.

This isn't something I'd expect to happen to the BA terminal. Maybe an LCC terminal, yeah, but a full fare airline? Is whoever owns the building really that tight on cash?
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RyanairGuru
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 1:38 pm

Quoting DexSwart (Reply 1):
This is the most ridiculous thing I've heard in a very long time.

I hate that Samsung is beating out other major (and better IMO) OEMs as the top smartphone manufacturer.

  

Stunts such as these just make me hate Samsung even more.
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Jerseyguy
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 1:57 pm

Whats next whole airports renamed? SRQ Tropicana Field? STL Anheuser Busch International? ATL would be of course Coke International airport @ Atlanta. ILG would of course be named for a bank
 
SCQ83
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 2:10 pm

Quoting DexSwart (Reply 1):
This isn't something I'd expect to happen to the BA terminal. Maybe an LCC terminal, yeah, but a full fare airline? Is whoever owns the building really that tight on cash?

In any case it is an easy way to get extra money. Anyway the UK seems to particularly embrace those kind of sponsorships.

Like the "Emirates Air Line". The whole thing is just an Emirates mock-up ad (from the gondolas covered in Emirates' ads to the "air hostesses" on the ground). And yes it is not a proper metro line but its name is placed in every other London Tube map.
 
vv701
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 2:49 pm

Quoting DexSwart (Reply 1):
This isn't something I'd expect to happen to the BA terminal. Maybe an LCC terminal, yeah, but a full fare airline? Is whoever owns the building really that tight on cash?

Nothing to do with BA. The deal is between Heathrow Airport Ltd and Samsung UK:

http://home.bt.com/techgadgets/techn...inal-samsung-galaxy-11363902458543
 
commavia
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 2:59 pm

Well at least the airport is finally more honestly acknowledging that it views the terminals as shopping malls ...
 
DexSwart
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 3:12 pm

Quoting VV701 (Reply 5):
Nothing to do with BA.

I see. Thanks for the link. Still, it would seems like a better fit in a LCC terminal. To me at least.

Quoting SCQ83 (Reply 4):
Anyway, the UK seems to particularly embrace those kinds of sponsorships

Australia likes them too. One of our main stadiums here in Melbourne (there's like, four...) is the Etihad Stadium.
Complete with massive Etihad logos everywhere. Hell, it'd probably even get the refreshed logos once the new livery launches.

I think it's a bit of a shame.

AT&T Stadium, Telstra Dome (now Etihad) and so on.

This seems to be a trend amongst sports stadiums.

Funny how we don't really make a fuss about it with those.
We just accept it.

Maybe this is the way of the future.

Personally, I cannot wait for "Welcome to Melbourne 'Yes' Optus Tullamarine International." That'll have a ring to it for sure.
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jsnww81
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 3:14 pm

Quoting VV701 (Reply 5):
Nothing to do with BA. The deal is between Heathrow Airport Ltd and Samsung UK:
Quoting commavia (Reply 6):
Well at least the airport is finally more honestly acknowledging that it views the terminals as shopping malls ...

If any airport was going to take the next step toward acknowledging that it views passengers as open wallets to be fleeced, it was going to be Heathrow.

Still, this is pretty disgusting. You look back at images of LHR from the 1960s and 1970s and back then they at least tried to focus on passenger comfort. Nowadays the whole place feels like a massive bazaar where you're relentlessly being marketed to, even in the new terminals. I'm flying through there next week and dreading it.
 
jumpjets
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 3:17 pm

Quoting jerseyguy (Reply 3):
Whats next whole airports renamed?

Is there anyone on here besides me who remembers the UK TV programme spitting image? I remember a sketch when sponsorship of TV programmes was just coming in and the gist of one sketch was the Royal Family was getting a sponsor and the then matriarch of the family was to be known as the 'Pop Tarts' Queen Mother - it seemed a patently absurd notion at the time, but with T5 getting a sponsor maybe we are only a few short steps from where spitting image saw us going and full sponsorship of an airport being round the corner.

PS For non UK residents Pop Tarts were [and may still be] a less than delicious breakfast food you heated up in your toaster.
 
CXfirst
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 3:26 pm

Why do people here really care? It's an airport terminal, which is always going to be regarded as Terminal 5 or T5 to anyone talking about it.

Stadiums around the world are being branded with sponsor names, yet sports fans have seemed to accept them. There is a little uproar at the start (particularly if it is an old stadium being renamed), but fans for the most part get used to the name and accept it, and sports fans can get quite fanatical about anything affecting their clubs or their history.

This is an airport terminal, that is being renamed for two weeks, and won't affect anyone at all. Samsung will get some more advertising in, perhaps open booths to show of their phones, while the airport operator can get some additional income that isn't in the form of passenger fees.

I'm surprised that airports so far haven't really seen much corporate branding. Sure they are for the most part publicly funded, but in the long run these deals will bring in additional revenue that might just improve these facilities or, best case scenario, reduce fees for airlines and therefore passengers.

-CXfirst
 
jetblue1965
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 3:36 pm

Quoting CXfirst (Reply 10):

I'm surprised that airports so far haven't really seen much corporate branding. Sure they are for the most part publicly funded, but in the long run these deals will bring in additional revenue that might just improve these facilities or, best case scenario, reduce fees for airlines and therefore passengers.

more likely, the extra revenue will be used to line their own pockets. passengers won't see a dime of it. sky high APD hasn't deterred people from visiting UK and flying BA, so BAA has zero incentive to return the extra monies back to its users.
 
DAL763ER
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 3:42 pm

I don't really have an opinion as such about this. It's kind of how the Sol Metro station in Madrid is called "Vodafone Sol". Does it change anything for the users of the airport? No. Might it help Samsung sell a few more devices? Sure. And who's to blame them? I was actually hoping that Heathrow (or some other major airport) would get an Apple Store á la Grand Central Station. Seems like Samsung beat them to it (kind of).

Quoting commavia (Reply 6):
Well at least the airport is finally more honestly acknowledging that it views the terminals as shopping malls ...
Quoting jsnww81 (Reply 8):
If any airport was going to take the next step toward acknowledging that it views passengers as open wallets to be fleeced, it was going to be Heathrow.

Still, this is pretty disgusting. You look back at images of LHR from the 1960s and 1970s and back then they at least tried to focus on passenger comfort. Nowadays the whole place feels like a massive bazaar where you're relentlessly being marketed to, even in the new terminals. I'm flying through there next week and dreading it.

People keep bringing this up regarding UK airports (and LHR specifically). What's wrong with the airports being like shopping malls? I think it's great that you can pick stuff up that you might have forgotten to bring with you on a trip. Or at least you can waste some time on a long connection.

As for comfort - how/why would the public area be comfort-oriented? Provide couches and the like for everyone? Whoever wants a comfortable airport experience can pay more and take a seat in the airline's lounge instead.
 
jeffh747
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 3:48 pm

This seems like a rather odd stunt but it does seem pretty cool. Contrary to the majority, I love Samsung and all their products, but at the same time, it does seem a little aggressive.
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commavia
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 3:59 pm

Quoting DAL763ER (Reply 12):
What's wrong with the airports being like shopping malls? I think it's great that you can pick stuff up that you might have forgotten to bring with you on a trip. Or at least you can waste some time on a long connection.

I, too, think people should be free to shop to their heart's content on a layover or before departure if they so choose.

What I resent is the lack, in many cases, of much realistic alternative for those of us who don't particularly feel like wandering through overpriced Duty Free shops after getting off a 9-hour redeye and waiting for another 5-hour flight. Some of us just want to sit quietly and read or rest, and I have often found it difficult to do that in most of Heathrow's terminals.

Quoting DAL763ER (Reply 12):
As for comfort - how/why would the public area be comfort-oriented? Provide couches and the like for everyone?

No need for "couches and the like." I'd settle for some more seats - just seats - preferably in a calm, quiet area.

Again - it has long seemed to me that Heathrow's terminals were intentionally designed with too little seating to effectively force people into restaurants and shops. Not to mention - in T1 and T3, there is often far too little seating space at the gate, and of course that's after the potential maze of hallways and tunnels just to get to said gate so you can either grab a precious seat (if lucky) or stand around until boarding, and of course that's after you have to take an escalator down to a bus to drive across the airfield to take another escalator up to re-clear security to get to said maze of hallways and tunnels to get to said gate if connecting.

It still never ceases to amaze me that this is considered normal, let alone acceptable, at Heathrow - which is the United Kingdom's single most important gateway to the world.

Trust me - you would be hard-pressed to find a person who loves Britain - it's history, it's culture and it's people - more than I do. I'm a complete Anglophile. But Heathrow is a complete embarrassment to such an exceptionally wonderful city and country - even it's nicest terminals, with or without Samsung branding, simply do not compete with far, far nicer alternatives both far (HKG, DXB, etc.) and near (MAD, etc.).

Quoting DAL763ER (Reply 12):
Whoever wants a comfortable airport experience can pay more and take a seat in the airline's lounge instead.

Is that the standard now? You can enjoy "comfort" at the airport if you get access to a lounge through flying in a premium cabin or buying a day pass, but otherwise just deal with discomfort. Wow. Sadly, I think Heathrow's owners agree with you.

As I said - I find it incredible that this standard is considered acceptable when the example of numerous other airports all around the world tells us it doesn't have to be this way.
 
skipness1E
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 4:05 pm

Quoting commavia (Reply 14):
No need for "couches and the like." I'd settle for some more seats - just seats - preferably in a calm, quiet area.

You just need to know where to look  
 
jumpjets
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 4:16 pm

Quoting jsnww81 (Reply 8):
If any airport was going to take the next step toward acknowledging that it views passengers as open wallets to be fleeced, it was going to be Heathrow.

Still, this is pretty disgusting.

A tad overreacting there if you don't mind me saying so - LHR is a commercial venture and [especially as its not being allowed to expand] is bound to look for revenue where it can be found and if Samsungs sponsorship helps keep charges to airlines down all well and good.

Quoting DAL763ER (Reply 12):
People keep bringing this up regarding UK airports (and LHR specifically). What's wrong with the airports being like shopping malls? I think it's great that you can pick stuff up that you might have forgotten to bring with you on a trip.

I have to say I hate shopping and avoid the shops at airports - except for those selling Gin - but if the surveys and awards are to be believed shopping is what most people [ie those who don't use anet] want and T5 [possibly the 'worst' example of a shopping mall/food court with some airbridges attached] is enjoyed by a huge number of people who go though it every day
 
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Vasu
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 5:33 pm

I don't blame Samsung, I blame LHR for being money-grabbing sellouts!
 
Speedbird2155
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 5:57 pm

Quoting commavia (Reply 14):
Some of us just want to sit quietly and read or rest, and I have often found it difficult to do that in most of Heathrow's terminals.

Plenty of areas in all terminals where you can sit out of the way and relax. T3 isn't great, but given it's age, it's not a surprise. There are still a few areas you can sit quietly. I have done it with friends.

Quoting commavia (Reply 14):
Again - it has long seemed to me that Heathrow's terminals were intentionally designed with too little seating to effectively force people into restaurants and shops. Not to mention - in T1 and T3, there is often far too little seating space at the gate, and of course that's after the potential maze of hallways and tunnels just to get to said gate so you can either grab a precious seat (if lucky) or stand around until boarding, and of course that's after you have to take an escalator down to a bus to drive across the airfield to take another escalator up to re-clear security to get to said maze of hallways and tunnels to get to said gate if connecting.

I often hear this claim, yet when you look around, even in the busiest times, you often see a number of empty seats across the general seating areas. T3, is probably the worse, but T1 has plenty of seating. Since T5 opened, I am yet to see T1 become so busy that there are no seats in the general areas. As for the gates, most people spend less than 30 min at the gate. Most airlines start boarding between 40-60 before departure for long haul flights and around 25-30 mins before short haul. Even when seating is available, you will get people who will just stand and I don't blame them especially if they are about to be sat on an aircraft for 5 plus hours.

As much as you berate LHR, airports in other countries often don't have that much more seating. Most American airports don't have general seating areas and you are forced to be sat around a gate area. So far I have found EWR the worse, having few seats and being forced to sit around the gates. My only time using EWR on my way back to LHR, I couldn't believe how poor the offering was. Even the new Tom Bradley Terminal at LAX, you sit either around a gate or in one of the food outlets. Nice terminal, but not somewhere I'd want to spend more than an hour.

LHR isn't perfect, but it's not as bad as many people make it out to be.
 
LX138
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 5:58 pm

Sounds fun  
Quoting DAL763ER (Reply 12):
People keep bringing this up regarding UK airports (and LHR specifically). What's wrong with the airports being like shopping malls? I think it's great that you can pick stuff up that you might have forgotten to bring with you on a trip. Or at least you can waste some time on a long connection.

I agree, in fact us Brits find that when we go to a foreign airport and there is a lack of shops - then it is deemed as poor and a disappointment if one was looking to buy a last minute souvenir, must-have book or piece of duty free. Or maybe this is more common with younger people?

I do also agree though that quiet seating is needed (not just the corner bits at the end of the terminal) - CPH and ZRH do a good job providing this.
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gordonsmall
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 6:05 pm

Who gives a damn what the terminal is called? As long as it serves the purpose for which it was designed then they can paint it sky blue with pink polkadots and call it the magic roundabout for all I care. There seems to be an awful lot of people on this thread suffering from fragile ego's and they clearly have too much time on their hands to boot.

I don't understand the hostility towards the shopping aspect of the terminal either. As far as I'm aware nobody has a gun held to their head and forced to shop at airports, not even in the US.

Consider too that some of us like shopping at airports, in fact its one of the few occasions that I manage to shop in a physical store these days. When I've got a bit of time before or between flights there is nothing I enjoy more than a mooch around duty free picking up everything I need from books to cameras followed by a quiet pint in the bar. Those of us who are genuinely busy people (as opposed to a bunch of hysterical queens who wouldn't know a hard days work if it hit them square in the face) appreciate the convenience of being able to use the downtime for something other than work, which is a luxury for some of us.
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lightsaber
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 7:31 pm

Quoting DexSwart (Reply 1):
I guess we can be lucky that the satellite terminals won't be called "Samsung Galaxy S5 Mini Zoom Quad Droid Superior Terminal" or something ridiculous.

Now, now. There is an S4, S3, and S2 to properly rename the terminals.   

Quoting jerseyguy (Reply 3):
STL Anheuser Busch International?

Hey, that has marketing potential!   

Quoting jerseyguy (Reply 3):
ATL would be of course Coke International airport @ Atlanta.

Oh... we could have fun with that...  
Quoting commavia (Reply 14):
What I resent is the lack, in many cases, of much realistic alternative for those of us who don't particularly feel like wandering through overpriced Duty Free shops after getting off a 9-hour redeye and waiting for another 5-hour flight. Some of us just want to sit quietly and read or rest, and I have often found it difficult to do that in most of Heathrow's terminals.

Concur. Too many airports lack enough seats. In particular seats near a plug.


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FCAFLYBOY
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 7:50 pm

Quoting jsnww81 (Reply 8):

Oh come on that is a little melodramatic. There is a huge difference between US airports and UK privately owned airports which need to be businesses to financially support themselves, and do very well generating huge revenues.

Don't forget that in the UK we pay 20% on everything we buy in the high street, that's a lot, and therefore there is big demand for Duty Free shopping, and for passengers in transit also that can access goods not available from their origin destination.

No one forces you to go into those shops and part with your money, but nice to have the choice, no? Last time I flew out of JFK last month to BGI I was horrified at the lack of shopping and desperately needed to find a travel iron. Not an unreasonable request at an airport - could I find one anywhere? No. In LHR I could have bought one at any number of outlets in the space if 60 seconds.

I actually think this is some good thinking on the part of Samsung, certainly something quite unique for Heathrow and glad it will not be permanent however.

A packet of cigarettes now costs me about £9... I can buy 200 for £33 a that's a no brainer. Long live UK duty free shopping.
 
YULWinterSkies
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 8:44 pm

I would bet that we see a Samsung Galaxy S6 -or iPhone 6 for that matter- way before we see a T6 @ LHR.... and they would not want to advertise an outdated product, would they?

Quoting jeffh747 (Reply 13):
Contrary to the majority, I love Samsung and all their products, but at the same time, it does seem a little aggressive.

Count me in there too. The "iDevice" hype is overrated. I might use a mac laptop, but my phone is a Samsung nonetheless...

Quoting DexSwart (Reply 7):
Australia likes them too. One of our main stadiums here in Melbourne (there's like, four...) is the Etihad Stadium.
Complete with massive Etihad logos everywhere. Hell, it'd probably even get the refreshed logos once the new livery launches.

+ the USA and Canada.To my knowledge, this bad fashion has not yet hit much of the non-English speaking world (besides Quebec).
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JAAlbert
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 8:55 pm

Quoting DexSwart (Reply 1):
I guess we can be lucky that the satellite terminals won't be called "Samsung Galaxy S5 Mini Zoom Quad Droid Superior Terminal" or something ridiculous.

No, the satellite terminal would be the Samsung Galaxy Note 3 terminal followed by the Samsung Galaxy Tab3 remote stands.  
Quoting SCQ83 (Thread starter):
he South Korean electronics company is estimated to have spent $14 billion on advertising in 2013 – 14 times as much as Apple spent in the same year and a sum larger than Iceland’s total GDP.

Jeez, $14 billion dollars and I can't say that I've seen a single advertisement for Samsung - If I have, it didn't stick with me.
 
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GuitrThree
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 10:29 pm

Quoting jerseyguy (Reply 3):
STL Anheuser Busch International?

They can then re-ICAO it KBUD!
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eastern747
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 11:19 pm

I passed through T5 inbound and outbound in NOV. I was expecting an excellent experience..........What a huge disappointment. I was on a 747 LHR ORD and properly went to the gate well before departure. I "Finally" found a place to sit to sit. The gate was at the very end of the concourse. I sat there waiting to be called to board in my group. Finally, when I saw there wasn't much movement, I went to the gate and was told to board...WTF? No call for my group. I got on and found my cabin almost full. I don't care as I had a seat, but the over heads were max'd out. I only had a small carry on (!) and it took me awhile to stuff it somewhere. I swear, I never heard an announcement.. I prefer going to an airport, not "THE MALL OF AMERICA".
 
evomutant
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Fri May 16, 2014 11:29 pm

A nakedly commercial name for a nakedly commercial terminal.

Match made in heaven.
 
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Coal
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sat May 17, 2014 2:07 am

Quoting DexSwart (Reply 1):
I mean, yeah, they can advertise, but it's getting a little creepy. They're probably going to start building prefabricated plastic homes and cars soon. Then everything in the house could be Samsung.

I had an offer to work for one of Samsung's affiliates in Korea. You'd be surprised, but there they make pretty much everything. They have Samsung hospitals, Samsung malls, Samsung department stores, Samsung fashion lines, Samsung credit cards, Samsung apartments, Samsung hotels, Samsung CCTV surveillance cameras, Samsung defense systems, Samsung refineries, Samsung power plants... etc. They usually have a different name (e.g. the surveillance business is called Techwin and the fashion line is called Cheil Industries).

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ikramerica
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sat May 17, 2014 2:37 am

Quoting RyanairGuru (Reply 2):
Stunts such as these just make me hate Samsung even more.

Their history of stealing patents of market innovators/leaders and then running them out of the business segment is what makes me hate them. They destroyed the plasma TV market by stealing patents and undercutting the top quality products, they damaged top LCD makers by taking their patents and doing the same, and now they are doing the same to Apple.
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SCQ83
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sat May 17, 2014 6:54 am

Quoting DexSwart (Reply 1):
I mean, yeah, they can advertise, but it's getting a little creepy. They're probably going to start building prefabricated plastic homes and cars soon. Then everything in the house could be Samsung.

In fact there are Samsung cars: http://www.renaultsamsungm.com/main.jsp
 
CHCalfonzo
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sat May 17, 2014 7:05 am

Quoting DexSwart (Reply 1):
I hate that Samsung is beating out other major (and better IMO) OEMs as the top smartphone manufacturer.

Agreed, especially when Apple and LG makes far superior phones! Samsung phones are nothing special.
 
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Faro
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sat May 17, 2014 7:57 am

Quoting DexSwart (Reply 1):

This is the most ridiculous thing I've heard in a very long time.



Really should come as no surprise...ever since the 1980's capitalism has become the state religion in the UK like the US, Tory/Labour confounded...I find this only mildly shocking...and it *is* temporary, in the US this could have been for good...


Faro

[Edited 2014-05-17 01:02:49]
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RyanairGuru
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sat May 17, 2014 7:59 am

Quoting ikramerica (Reply 29):
Their history of stealing patents of market innovators/leaders and then running them out of the business segment is what makes me hate them.

  

Quoting CHCalfonzo (Reply 31):
especially when Apple and LG makes far superior phones!

Admittedly I'm an Apple user, but IMHO HTC are also superior.
Worked Hard, Flew Right
 
CXfirst
Posts: 3022
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sat May 17, 2014 8:11 am

Quoting CHCalfonzo (Reply 31):
Agreed, especially when Apple and LG makes far superior phones! Samsung phones are nothing special.

Do we really have to get into this here, on the gen av forum of a.net? Seriously, there is enough discussion about these rivalries around the web, and it is all opinion, with no real metric to prove which is 'superior'.

I bet most people will not even realize that there is a temporary renaming of the terminal, but having the Samsung and Galaxy brand around such a populated area, is clever advertising, that in my opinion will definitely work. I'm curious how much Samsung is actually paying, and curious to how much Samsung branding there will be around the place.

-CXfirst
 
vv701
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sat May 17, 2014 11:01 am

Quoting Jetblue1965 (Reply 11):
BAA has zero incentive to return the extra monies back to its users.
Quoting Vasu (Reply 17):
I don't blame Samsung, I blame LHR for being money-grabbing sellouts!

There is a current thread:

Heathrow Plans £550m Deal For Residents. (by readytotaxi May 12 2014 in Civil Aviation)

about Heathrow Airport Ltd paying out £550 million to local residents. There is another current thread about Heathrow's revised plans for a third runway to the northwest of the current aiurport.

Unlike others I hope that Samsung will be making a very significant contribution to the costs implicit in the subject of these two threads to minimise what I have to pay. I do not care what the signage at Heathrow says provided the sponsor is paying a high price to help keep the fares I pay down. I am really pleased to see Heathrow Airport Ltd looking for ways of raising the capital they need that will not impact my costs of using their airport.
 
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Revelation
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sat May 17, 2014 2:33 pm

Quoting gordonsmall (Reply 20):
Who gives a damn what the terminal is called?

Clearly Samsung does because they're willing to pay for some naming rights, which begs the question why would they want to do that? Well, it's because they hope to insert some brand consciousness into the general public. Most of us view that as an annoyance, thus the thread. The bottom line is that there is no such thing as 'naming rights', people will call it whatever they want to call it, and I'm sure it'll just be 'T5'.
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gordonsmall
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sat May 17, 2014 3:57 pm

Quoting Revelation (Reply 36):
Most of us view that as an annoyance, thus the thread.

I'm not convinced that 'most' people find it an annoyance, and citing this thread as evidence of your claim is a bit beyond reason or logic. If we all followed your train of thought then you could justify any statement simply by finding a collective of people who voiced a supportive opinion, regardless of how small a minority they represent.
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lightsaber
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sun May 18, 2014 1:17 am

The name is too long for effective marketing.

It should have been "Galaxy S5" or "Samsung S5." "Terminal Samsung Galaxy S5" is just annoying and poor marketing.

I think the concept would have worked.

Quoting RyanairGuru (Reply 33):
Admittedly I'm an Apple user, but IMHO HTC are also superior.

I'm partial to Motorola as no prior Apple or Samsung flagship product would have survived my 3 year old's habit of throwing a phone when SHE decides the conversation is over. My Moto X has bounced off enough tile that when it does die, I'll just shrug my shoulders and note the hell its been through. And this is with just a slip on case (no "Otterbox, that just isn't pocket-able IMHO). The S4 is too fragile (I know a few that didn't survive 2 months.)

However, I am seriously considering an LG as an alternative.

Lightsaber
6 months without TV. The best decision of my life.
 
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huaiwei
Posts: 359
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sun May 18, 2014 6:14 am

Quoting CXfirst (Reply 34):
Do we really have to get into this here, on the gen av forum of a.net? Seriously, there is enough discussion about these rivalries around the web, and it is all opinion, with no real metric to prove which is 'superior'.

Bravo. I was going to ask if even Apple Fanboys have to make a presence in this forums. Want a debate on that, please do it somewhere else.

I do not own either brands, btw.  
Quoting CXfirst (Reply 34):
bet most people will not even realize that there is a temporary renaming of the terminal

I bet most readers here do not even seem to realise it is only a two-week marketing exercise. If it is a permanent thing, it will certainly raise some (and my) eyebrows, but for two weeks? What a whole lot of hot air for nothing.
It's huaiwei...not huawei. I have nothing to do with the PRC! :)
 
shuttle9juliet
Posts: 355
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sun May 18, 2014 8:09 am

Quoting skipness1E (Reply 15):

Around by gate A1
 
flythere
Posts: 207
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sun May 18, 2014 8:24 am

I aint too surprised to see a terminal named for marketing purposes...
You have to acknowledge that a lot of EPL teams stadiums such as Arsenal's is already named 'The Emirates'
 
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Faro
Posts: 2024
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sun May 18, 2014 8:46 am

Quoting flythere (Reply 41):

I aint too surprised to see a terminal named for marketing purposes...

Full countries have been named for products they market like the Ivory Coast and Brazil...with time, perceptions change.


Faro
The chalice not my son
 
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Aesma
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RE: LHR T5 Rebranded As "Terminal Samsung Galaxy S5"

Sun May 18, 2014 10:35 pm

A bit ridiculous but no big deal. The advertising money comparison to Apple is a bit misleading as Samsung sells 100 times more different products than the fruity company.
New Technology is the name we give to stuff that doesn't work yet. Douglas Adams

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