ah414211
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 2:28 am

Quoting QANTAS747-438 (Reply 98):

Yes, I would have to say I fall into that group.....I actually kind of like this one, I think it's better than what NK currently has, and I think WN is going to something much much worse than what they have now!
 
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Miami
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 2:32 am

Full body:



In the paint shop:

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slcdeltarumd11
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 2:56 am

This is smart. Spirit is all about attention and this grabs it. This plane will surely stand out against all the white airplanes. Spirit doesn't care if its tacky or anything like that, its gonna get attention and get people talking.
 
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Aloha717200
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 3:03 am

All I can think of here is Hertz and Penske. Gah.   
 
alfa164
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 3:13 am

Quoting ikramerica (Reply 97):
I have a lot of research behind my point of view.

Buying a round of drinks in a strip club does not count as "a lot of research"...
I'm going to have a smokin' hot body again!
I have decided to be cremated....
 
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Aloha717200
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 3:30 am

Quoting alfa164 (Reply 104):
Buying a round of drinks in a strip club does not count as "a lot of research"...

He probably visits the same website Jetlanta does where all the "word mark" experts compete to find the most things wrong with the new Frontier livery. Winner gets a free flight on WN.   
 
slcdeltarumd11
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 4:41 am

at least its not boring like everyone else's white planes. Its loud and thats exactly what spirit wants, to stand out and look like a totally different airline. I think its a win   
 
OB1504
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 5:15 am

Quoting Max Q (Reply 107):
But nothing compares with the terribly misguided move by AA to ditch their trademark polished aluminum for the worst and cheapest looking paint scheme in the sky.

Independent of the merits of the new livery, polished aluminum was no longer an option. You can't polish the composites used on the A319, A321, 787, and virtually every new-design airliner from here on out.
 
Beechtobus
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 5:18 am

Quoting OB1504 (Reply 95):
Interestingly, the website URL doesn't seem to be written anywhere on the airplane?

I thought that was interesting as well. Not having the URL seems to be the going trend on aircraft of late. I've noticed the only US mainline airlines that have a URL as part their current/latest liveries are Southwest, JetBlue, and Frontier, although some sub fleets with large winglets/sharklets seem to have it as well (like AA.com).

Perhaps; a) since it's simply spirit.com, they didn't feel a URL was necessary, b) they realize, URL on the side or not, 97 percent of people are just going to put "spirit airlines" in Google and navigate to their page that way, or c) it was an oversight.
 
CX Flyboy
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 5:38 am

I like it. It is eye catching, fresh, memorable and definitely stands out from the crowd. It is everything a low cost scheme should try and achieve unlike the new F9 scheme which is a mixed mess.
 
PlanesNTrains
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 6:48 am

Quoting jerseyguy (Reply 82):
The only reason your saying that is you remember the F as a logo not a part of the name. Most people are not going to read it as "rontier" airlines

To be fair, while I generally like F9's new livery, the "F"+RONTIER is somewhat disjointed - it doesn't read naturally (to me) as Frontier. I sort of had to mentally do an interpretation of it. Only a moment, but enough for my mind to read it as "FRONTIER".

-Dave
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MAX’d out on MAX threads. If you are starting a thread, and it’s about the MAX - stop. There’s already a thread that covers it.
 
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 7:36 am

WOW, that is a full in your face livery. Reminds me of McDonalds and Freedom Air's yellow livery. Will be easy spotting Spirit now


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xdlx
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 10:59 am

The boarding music ... Should be "yellow submarine" from the Beattles!
 
hotplane
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 11:30 am

And no web address in sight! Great.
?
 
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einsteinboricua
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 12:05 pm

Quoting DocLightning (Reply 11):
Just be thankful it's not all white.

Their current one was just fine. Even the silver squares one was way better. But if it means avoiding a FY livery, this will do.

Quoting f18raider (Reply 37):
The pure yellow is a bit too much. Would rather see this:

Now that would have been awesome.

Quoting jmw99ttu (Reply 69):
Am I the only one who thinks of the yellow pages when they see this?

Count me in. To me this will be known as the Yellow Pages/Hertz livery.
"You haven't seen a tree until you've seen its shadow from the sky."
 
don0245
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 12:08 pm

Love it! But still won't fly them.
 
richierich
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 1:40 pm

Quoting Airdolomiti (Reply 38):
Looks like a Hertz logojet.
Quoting MasseyBrown (Reply 43):

(Yellow Pages)

Quoting vatveng (Reply 81):
That was my first thought too.

Hertz, taxis, hiliters, all bright yellow, but to me the yellow and the font reminded me of a yellow pages (thanks vatveng for the image.) Not one of the real deal MaBell Yellow Pages but the small cheap knockoff yellow pages that used to get delivered up until a few years ago. By then, everybody had a smart phone.
None shall pass!!!!
 
sw733
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 1:46 pm

Quoting Aloha717200 (Reply 103):
All I can think of here is Hertz and Penske

I fail to see what's so bad about either Hertz or Penske? Or why it's okay on Hertz and Penske but not on Spirit?
 
p201055r
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 2:58 pm

Refreshingly simple and it will stand out from the all-pervasive and generally boring "euro-whites"!
  

Wonder how it will "weather" over the paint cycle of an aircraft.
 
AaronPGH
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 3:13 pm

I'm not against the yellow paint honestly. It's the scratchy type treatment and lack of care in how the type is placed on the plane that ruins this for me. It reeks of a very inexperienced graphic designer. They plopped oversized spirit logos on a few spots, used a pre-programmed illustrator scratch brush on them and called it a new livery. There's no craft to this at all.
 
MD80Nut
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 4:04 pm

I thought it was a new livery to announce their new fee: pay toilets! I know, I know, don't give 'em any ideas. 

FLL just got a lot uglier...

Cheers, Ralph
Fly Douglas Jets DC-8 / DC-9 / DC-10 / MD80 / MD11 / MD90 / 717
 
AT
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 4:17 pm

All things aside, that's a massive number of livery changes in such a short period of time. What's the purpose and doesn't it add to the costs?

What was so wrong with their last one?
 
alfa164
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 4:38 pm

Quoting OB1504 (Reply 107):
Independent of the merits of the new livery, polished aluminum was no longer an option. You can't polish the composites used on the A319, A321, 787, and virtually every new-design airliner from here on out.

That may be true, but they didn't have to go to a color scheme that looks like an Air Force tanker with a child's idea of a "flag" on that tail...
I'm going to have a smokin' hot body again!
I have decided to be cremated....
 
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Aloha717200
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 5:31 pm

Quoting sw733 (Reply 117):
I fail to see what's so bad about either Hertz or Penske? Or why it's okay on Hertz and Penske but not on Spirit?

Not insulting Hertz or Penske here, but if they wanted to go with an all yellow livery (which I like), they could have done it a bit better than going with a black font and looking like a Hertz or Penske logojet. Black and yellow could have been done much better than this. Choosing a different color of font would have been even better.

What I'm saying is that I won't be thinking "Spirit" when I see this livery. I'm going to be thinking of Hertz. And box trucks. And school buses.

[Edited 2014-09-17 10:36:48]
 
deltal1011man
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 5:41 pm

so first Delta starts us off with burning widget/citgo.
then United goes with the ugly CO livery over the great livery they had
then American goes crazy and lets what i expect was a 6 year old come up with their c/s

then it looks like its over

and Southwest comes out of the blue with God knows what on their planes.

F9 saves us with something that is not too bad

and NK figures that they must join the fun with the yellow rocket here.

exactly WTF is going here?                                                               

Quoting OB1504 (Reply 107):

Independent of the merits of the new livery, polished aluminum was no longer an option. You can't polish the composites used on the A319, A321, 787, and virtually every new-design airliner from here on out.

I hate hearing this excuse.

Okay, paint everything white or gray or hell get fancy and use a color like the last NW c/s and then put the strips on it and AA on the tail.

composites isn't the reason AA and Horton did....well that. IMHO that livery is nothing more than the ego of Tom Horton put on an airplane.
 
milemaster
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 5:50 pm

http://www.rcpowers.com/v2/classic/bus.jpg
 
xdlx
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 6:40 pm

This shows Anyone can go into the airplane painting bussiness
 
xdlx
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 6:43 pm

How soon can they paint them ALL?
 
Beechtobus
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 17, 2014 7:32 pm

Quoting lweber557 (Reply 83):
I guess they wanted to be part of 'The Great Livery Changes of 2014."

In all fairness, Spirit rolled out its new marketing and branding back in May. When this new marketing came out Ben Baldanza did say that a new paint job was coming. So although theirs was the last of the "great livery changes" to be publicly viewed, Spirit was the first that announced that a livery change was coming.
 
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RWA380
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Thu Sep 18, 2014 10:18 am

Quoting MesaFlyGuy (Reply 89):
but not the grey checker gradient

My one trip on NK was this livery, pretty ugly to me... I like the new one way better, but yellow is my favorite color.

Quoting c152driver (Reply 90):
Gotta say, it's a pretty garish scheme, but that fits with their image. I wonder how well the yellow will hold up to sun exposure over time.

Hughes Airwest planes took a few years to really start showing real faded spots.

Quoting ridgid727 (Reply 91):
While it is definitely going to get noticed it is a long ways from the RW Brand of the past.

Wherever you saw a RW Aircraft in yellow, or a purplish-blue ground service truck, or a Flight Attendant in yellow knee boots, you knoew it was Hughes Airwest, "top banana in the west

The shade of yellow RW used, along with the color used for logo and font, were both beautiful shades, best livery ever.

Quoting Aloha717200 (Reply 103):
All I can think of here is Hertz and Penske

All I can think of is:
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Quoting xdlx (Reply 112):
The boarding music ... Should be "yellow submarine" from the Beattles!

Like NK would pay for the rights to that, plus submarine makes me think the tube I'm in might be underwater soon.
  
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hotplane
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Thu Sep 18, 2014 2:26 pm

That wobbly, scratched font looks horrid close up. See photo on home page.
?
 
raddek
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Thu Sep 18, 2014 6:35 pm

The Bumblebee Plane! That is what I will say every time I see it!  
 
GSPSPOT
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Fri Sep 19, 2014 12:57 am

At least this, with WN's new livery, will provide some diversion (pun not intended) for me, as operations from both DAL and DFW fly directly over my home (at different altitudes of course!). I love sitting out back and just watching the parade of a/c when I have the time!
Great Lakes, great life.
 
MesaFlyGuy
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Fri Sep 19, 2014 1:14 am

Quoting aerokiwi (Reply 99):

Given their completely blah current (now former) livery - which is just about as generic as you could possibly get, this is actually an improvement. Though, yes, I think f18raider's treatment of the tailfin logo is much nicer.

I completely disagree on your first point, but completely agree on your second point!  

Their current (former) white scheme is classy and sleek (the only things about this airline that fall into their respective categories).

But I do think the F18Raider's version is excellent.
The views I express are my own and do not reflect the views and opinions of my company.
 
CIDFlyer
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Fri Sep 19, 2014 1:17 am

I personally like it! It's Iowa Hawkeye's colors!   

not to mention it livens up the skies. Everyone complains about boring Eurowhite liveries. I like this one it's different and definitely catches your attention
 
f18raider
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Fri Sep 19, 2014 2:50 am

Quoting JBo (Reply 59):
I really like f18raider's design for something that has a bit more style to it, but [a] this is Spirit we're talking about

I agree. That livery way too classy for Spirit! I came up with this as well, and meant for it to be more of a special livery rather than the base livery. Probably fits Spirit more as a whole.

http://i.imgur.com/iujlhMz.png

This current livery would be great had they kept the stylized "S" in black on the tail.
 
Type-Rated
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Fri Sep 19, 2014 3:13 am

Maybe Spirit could code-share with Megabus to catch the millennials.
Fly North Central Airlines..The route of the Northliners!
 
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DocLightning
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Fri Sep 19, 2014 4:32 am

Quoting slcdeltarumd11 (Reply 102):
Spirit is all about attention and this grabs it.

Yes, they seem to have taken a few cues from FR. They've figured out that negative attention gets them farther than positive attention. And they are leveraging that to their advantage. They are very much an American version of FR and that's precisely why I won't fly with them. But they seem to be very good at what they do, I'll grant them that.

Quoting f18raider (Reply 135):

I agree. That livery way too classy for Spirit! I came up with this as well, and meant for it to be more of a special livery rather than the base livery. Probably fits Spirit more as a whole.

Is Spirit going to keep the swooshy 'S'?
-Doc Lightning-

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william
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Fri Sep 19, 2014 5:57 pm

Quoting Type-Rated (Reply 136):
Maybe Spirit could code-share with Megabus to catch the millennials.

You joke, but there is some truth there.
 
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yyz717
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Sat Sep 20, 2014 4:00 am

Quoting micstatic (Reply 8):
I love this livery. simple. I'd imagine cheap to paint. Yet distinct and not Eurowhite. That plane will look VERY distinct in the air.

It's brilliant, actually. It matches their ULCC image perfectly. The broken lettering in the billboard name is attractive but also smacks of cheap and rough-around-the-edges which suits their ULCC business model. The yellow matches the colour of a taxi which also implies cheap & nasty mass transit.

The marketing master who came up with this livery is a pro....hopefully (s)he was paid in $ and not free Spirit flights.

Quoting DocLightning (Reply 137):
They've figured out that negative attention gets them farther than positive attention. And they are leveraging that to their advantage.

Agreed.

Quoting DocLightning (Reply 137):
They are very much an American version of FR and that's precisely why I won't fly with them.

Oh I agree totally. I'm horrified by their ancillary fees (charging for carry on) and their occasional melt downs at FLL. To my mind, if I can only afford to fly Spirit, I should not be flying.
I dumped at the gybe mark in strong winds when I looked up at a Porter Q400 on finals. Can't stop spotting.
 
29erUSA187
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Sat Sep 20, 2014 4:15 am

I don't get why everyone is complaining about Eurowhte liveries, They are very clean and good looking to me. Come to thin of, there are very few euro whites in the US Skies(I can think of DL, F9, and UA (not really)
 
twaconnie
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Sat Sep 20, 2014 2:07 pm

looks like big bird  
 
LoneStarMike
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Sat Sep 20, 2014 3:37 pm

Quoting william (Reply 16):
BRANIFF!!!..............BRANIFF!!!...............For some reason that screaming in the back of my mind.

It would have been more like Braniff if they had used different colors on different planes. Like black titles with hot pink, black titles with electric blue, black titles with lime green, black titles with fire engine red, black titles with traffic cone orange, etc.

LoneStarMike
 
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rikkus67
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Sat Sep 20, 2014 7:38 pm

Quoting f18raider (Reply 135):
This current livery would be great had they kept the stylized "S" in black on the tail.

f18raider...can you do the entire new livery....but replace the spirit titles on the tail with the stylized "S"? That would clean up the look, but keep it simplesimple...
AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
 
f18raider
Posts: 160
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Sat Sep 20, 2014 10:07 pm

Quoting rikkus67 (Reply 143):

Good call.

http://i.imgur.com/su4via0.png
 
lx2iah
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Sep 24, 2014 3:33 am

Sunglasses please... 
 
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mercure1
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RE: Spirit Airlines Rolls Out New Livery - Yellow Bird

Wed Oct 08, 2014 4:12 pm

I recently read a document about branding and it made mention of airlines.
This is what it said about low-cost ones. Spirit seems to have following this example perfectly.

Low-Cost Carriers

Lets start with the basics, and that’s pretty much what LCCs do as well. Designs comparatively are simple, bold and colourful. Against the traditional carrier competition they need to shout their brand message quite loudly. Usually it is a simple message, too: “Fly Cheaper.” There is usually a lack of finesse and detail in low-cost liveries and normally a predominant colour too.

Each carrier normally picks a colour that is not used by competitors in similar markets. For example, in Europe EasyJet is orange, Wizzair is pink/purple; in America, Southwest is now mainly blue, whilst Spirit has opted for yellow and Frontier has opted for green. In Asia, Air Asia is synonymous with the colour red and TigerAir, yellow.

Colours found in low-cost carriers are usually bright and offer simple block areas of colour, this is to make them easily recognizable and portray companies as mavericks in their fields, easy going, friendly and fun. Certain carriers such as Nok Air, try to break the mould slightly by offering a variety of colors, and with an additional animal mascot being their famous brand symbol.

Typefaces, like those found on easyJet, Southwest and Air Asia are simplistic. Usually in lowercase these brand logos utilise softer rounder edges that communicate ‘friendly, conversational and relaxed.’ A few carriers opt for capital letters in simple clean typefaces, to make them clearly legible, and to offer a stronger brand presence.
mercure f-wtcc

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