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OA260
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WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 10:16 am

So it seems WOW is going to try to tap into the TATL market and offer cheap fares from LGW.

Iceland's WOW air launches £99 flights from London to the US
Low-cost airline to start flights from London Gatwick to Washington DC and Boston, with fares from £99 promised
The carrier is launching new flights from London Gatwick to Boston Logan International Airport on March 27 and to Baltimore Washington International, on June 4. They all include a layover in Reykjavik, the tiny Icelandic capital.

http://www.telegraph.co.uk/travel/tr...launches-99-flights-to-the-US.html
 
antonovman
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 10:31 am

I think these crazy whims people get and think they can start up a new airline with no knowledge and probably no cash.
Its been tried before umpteen times and they have gone bust.
Its all been done before.
 
b747400erf
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 10:50 am

Quoting antonovman (Reply 1):
I think these crazy whims people get and think they can start up a new airline with no knowledge and probably no cash.

?? Wow is not a new airline.
 
SCQ83
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 10:53 am

It is more effective (and cheaper!) to sell some tickets (with no luggage whatsoever) at £99 and get some headlines in American and British newspapers than to do a commercial campaign in the American and British media.
 
peterinlisbon
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 11:03 am

It's not really a new airline, it used to be called Iceland Express and they used to operate 757s and 737s. Now they have been taken over by Wow Air and they are ready to restart the US flights with their new A320s. I think there is certainly room for them in the transatlantic market as a niche, low-cost carrier. With just 3 A320s it's amazing what they can do.

I do wonder though if it wouldn't be possible to do an even better job with a base in Greenland, as it is exactly half-way across the Atlantic (3h40m from both New York and London).
 
jetsetter629
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 11:14 am

While these £99 / $99 fares are promoted, most were sold out within a few hours, most are now between $200+. None the less, a great deal across the Atlantic!
 
RL757PVD
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 1:00 pm

Though check the fees! they have a Spirit like model and the fare shown is only about half the story.... still a good deal, just not as good as the headlines!
Experience is what you get when what you thought would work out didn't!
 
kl911
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 1:04 pm

Quoting peterinlisbon (Reply 4):
I do wonder though if it wouldn't be possible to do an even better job with a base in Greenland, as it is exactly half-way across the Atlantic (3h40m from both New York and London).

They would miss all passengers from US and Europe who have Iceland as destination.....
 
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 1:29 pm

Quoting SCQ83 (Reply 3):

It is more effective (and cheaper!) to sell some tickets (with no luggage whatsoever) at £99 and get some headlines in American and British newspapers than to do a commercial campaign in the American and British media.

Absolutely. Very good marketing strategy. Lots of publicity, and...

Quoting jetsetter629 (Reply 5):
While these £99 / $99 fares are promoted, most were sold out within a few hours, most are now between $200+. None the less, a great deal across the Atlantic!

   And that is the perception they want.

Quoting peterinlisbon (Reply 4):
With just 3 A320s it's amazing what they can do.

They also leased an A319 from Atlantic Airways. Flew on it last August, KEF - AMS.

It's really a good airline. No frills but still decent service and they give the impression of a well run airline. Absolutely no complaints. Legroom wasn't really much to write home about, but the seats were nicely wide. For a 3 hour flight no problem at all. And for a fraction of the price FI charges. Don't think FI is that much better....

Quoting kl911 (Reply 7):

Quoting peterinlisbon (Reply 4):
I do wonder though if it wouldn't be possible to do an even better job with a base in Greenland, as it is exactly half-way across the Atlantic (3h40m from both New York and London).

They would miss all passengers from US and Europe who have Iceland as destination.....

   I believe Reykjavik is a very popular stopover.
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B8887
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 2:05 pm

Honestly, I do not know how long they will last.

The transatlantic market is very competitive. Introductory fares with the right dates and/or booked in advance can go very low if you look carefully, with the major airlines, and they offer much more flexibility.

With such a small fleet, I have my doubts on this...

B8887

[Edited 2014-10-23 07:12:04]
 
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 2:11 pm

Quoting B8887 (Reply 9):
The transatlantic market is very competitive. Introductory fares with the right dates and/or booked in advance can go very low if you look carefully, with the major airlines, and they offer much more flexibility.

That's not been my experience. I'm all in favor of more competition.
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B8887
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 2:17 pm

Sure, competition brings many benefits to the industry.

The transatlantic is very mature though. I do not know how reasonable this is in such a saturated market...

B8887

[Edited 2014-10-23 07:22:08]
 
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downtown273
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 4:10 pm

The "travel extras" for LGW-BOS-LGW (1 bag checked in, 1 regular weight carry-on, regular seat reservations) = £154/€195/$247.
 
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GCT64
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 4:21 pm

As I live in London and visit Boston regularly for business, I saw the headline and have looked at the flights.

First of all I was amused by the strapline: “Iceland’s most punctual airline in 2013” --- I think that is the most punctual out of 2!

Anyway, WOW prices in April 15 have already risen to about GBP 650 (+/-) return (one hold bag, no Saturday night stay), you can get very close to that price with EI where it is about GBP 700 (+/-) return (one hold bag, no Saturday night stay). It goes without saying that BA (for example) is a lot more: GBP 1600 (+/-) return (one hold bag, no Saturday night stay).

So I'm not feeling that this is really going to be an option for me cf. EI LHR-DUB/SNN-BOS. I suspect the EI experience will be somewhat nicer too. I have used FI LHR-KEF-BOS and it was "OK" but not cheap/nice enough to grab my business. EI's product / price offering is difficult to beat.
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SCQ83
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 4:48 pm

Quoting GCT64 (Reply 13):
So I'm not feeling that this is really going to be an option for me

It is just another option. I don't think it will revolutionary but more options are always welcomed. What I like about this expansion of LCC long-haul (even if Aer Lingus or Icelandair already did that) is the no penalty for one-way tickets.

BOS is IMO one of the best tests for those kinds of airlines. The shortest flight to Europe, very international/global oriented and plenty of floating population travelling abroad (students, researchers). Maybe for the typical 1-week holiday in Europe or a business trip to the US, those kind of airlines can't really compete with the traditional carriers, but considering the world is becoming more "unstructured" in almost any sense, the freedom that you don't have to pay for luggage or your return ticket is welcomed.
 
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GCT64
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 4:51 pm

Quoting SCQ83 (Reply 14):
It is just another option. I don't think it will revolutionary but more options are always welcomed. What I like about this expansion of LCC long-haul (even if Aer Lingus or Icelandair already did that) is the no penalty for one-way tickets.

I agree, and most importantly, more competition keeps everyone else honest (especially in the era of more and more JVs and, hence, reduced competition on prices)
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 4:55 pm

Quoting B8887 (Reply 9):
The transatlantic market is very competitive. Introductory fares with the right dates and/or booked in advance can go very low if you look carefully, with the major airlines, and they offer much more flexibility.

Please let me know if you find a July sub 750 flight between Europe and US with of the alliances with the exception of a bizarre routing through IST. I don't think you will.
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aerosol
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 5:16 pm

One short question: they would not be able to fly NAT Tracks would they?
 
RobertS975
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 6:23 pm

Quoting RL757PVD (Reply 6):
Though check the fees! they have a Spirit like model and the fare shown is only about half the story.... still a good deal, just not as good as the headlines!

Extra money to take a modest sized carry-on, extra for checked luggage, extra for seat selection... still a cheap total fare, but certainly adds up.
 
gilesdavies
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 8:19 pm

This is a brilliant deal, and would be curious to know how long they can continue to offer £99 lead in fares for, as suspect these will be very few and far between going forward.

WOW do have a major advantage over airlines flying direct to the USA, they only need to pay UK Air Passenger Duty on the UK to Iceland portion which is around £13 and direct flights to the USA the charge is £69.

I am still very cynical of all these low cost airlines attempting to try and make transatlantic routes work for them, especially when their financial background is not as well established as the likes of Ryanair and easyJet. I would strongly suggest UK consumers book on a credit card, as they are covered by the Consumer Credit Act if the airline was to face financial troubles and would get their money back.

People should also ensure they have airline failure insurance that includes repatriation, as normal travel insurance rarely covers this. Having to buy a single last minute ticket to get back home across the Atlantic, could otherwise cost a small fortune.
 
opticalilyushin
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RE: WOW Air Launches £99 Flights From London To The US

Thu Oct 23, 2014 11:44 pm

I was able to book LGW-BWI, and BOS-LGW for £240, including seat reservations for the middle of next summer, earlier today, very happy!
 
danj555
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RE: WOW Air Launches £99 Flights From London To The US

Fri Oct 24, 2014 12:45 am

^^^ what dates did you use? This booking site is the most finicky one I've ever used. EX: you select a pair of dates, then decide to change either on of them, then the other will change in price. meaning even though you keep the outbound at the same date, by changing the returning date, the outbound changes in price. Its super annoying. it leads to the same flight going from, say 100, to as much as 150 to even saying that the flight is full and can not choose the selected outbound with the selected return. did anyone follow? hard to put into words.
 
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lesfalls
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RE: WOW Air Launches £99 Flights From London To The US

Fri Oct 24, 2014 1:02 am

Quoting opticalilyushin (Reply 20):

Put a trip report on it.
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RE: WOW Air Launches £99 Flights From London To The US

Fri Oct 24, 2014 1:36 am

Quoting opticalilyushin (Reply 20):
I was able to book LGW-BWI, and BOS-LGW for £240, including seat reservations for the middle of next summer, earlier today, very happy!

Hope you're buying some trip insurance too... Just sayin'... Wouldn't want to see a fellow a.netter caught out...
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CalebWilliams
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RE: WOW Air Launches £99 Flights From London To The US

Fri Oct 24, 2014 2:05 am

Quoting Aerosol (Reply 17):
One short question: they would not be able to fly NAT Tracks would they?

No, take a look at this SkyVector map: http://bit.ly/1DG87oh

While NATs change daily, Iceland is right in the middle of the tracks and it usually isn't right up against Iceland, so you couldn't hop on and off.
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SCQ83
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RE: WOW Air Launches £99 Flights From London To The US

Fri Oct 24, 2014 5:31 am

What really astonishes me about Iceland is the amount of international traffic and destinations they support. I count 59 regular destinations in the airport's website for the high season of S15 (even if there is some mistake; LED is no longer operating and SFB does not operate in summer; but they don't show BWI, FCO or PDX). And then in addition there are some charters, including JAL to Tokyo. KEF has more than 10 times the traffic of the population of the whole country, which surprisingly is quite equivalent for DXB and the UAE.

WOW Air seems to be eager to replicate Icelandair's business model. But can a country as small as Iceland support two carriers doing the same?
 
opticalilyushin
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RE: WOW Air Launches £99 Flights From London To The US

Fri Oct 24, 2014 7:46 am

Did Iceland Express not have a 757 for routes like Boston or Winnipeg? I have no concerns or fears that the flights could be cancelled..if anything I am more concerned that my connecting AA E140 will change, or cancel...again :- Wow have been around for a few years now, their business model seems to work, and as mentioned earlier, they are more punctual thab the Icelandic flag carrier. They are a far cry from other models, like Norwegian Longhaul.

For dates I picked June 4th, and 7th, at £99 and £120 each, then seat reservations etc.

It's interesting that if you pick 2 dates, and change one, the other will automatically change, i did not find this to happen when searching for fares.
 
ASA
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RE: WOW Air Launches £99 Flights From London To The US

Fri Oct 24, 2014 5:04 pm

Quoting SCQ83 (Reply 25):
KEF has more than 10 times the traffic of the population of the whole country, which surprisingly is quite equivalent for DXB and the UAE.

That's mind boggling! Didn't think of the analysis this way ... thanks for the new way to look at FI.

Crazy!   
 
voodoo
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RE: WOW Air Launches £99 Flights From London To The US

Sat Oct 25, 2014 7:06 pm

Quoting opticalilyushin (Reply 26):
Did Iceland Express not have a 757 for routes like Boston or Winnipeg?

I think Astreus was involved wet-leased..
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Natflyer
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RE: WOW Air Launches £99 Flights From London To The US

Sun Oct 26, 2014 7:45 pm

A321 with 200 seats KEF-BWI is pushing it, even with ACTs. They weight capability may not be there. Then how many seats will they need to block? Winter wise (even as early as September) it gets a lot worse. And AFAIK they do not even have ETOPS approval yet,so that is going to take time. Look for a very expensive 2015 for WOW.
 
eaa3
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RE: WOW Air Launches £99 Flights From London To The US

Sun Oct 26, 2014 8:43 pm

Quoting Natflyer (Reply 29):
A321 with 200 seats KEF-BWI is pushing it, even with ACTs. They weight capability may not be there. Then how many seats will they need to block? Winter wise (even as early as September) it gets a lot worse. And AFAIK they do not even have ETOPS approval yet,so that is going to take time. Look for a very expensive 2015 for WOW.

If they do face strong headwind then that will be on the Westbound flights. In those cases they would just do a fuel stop somewhere in Canada. That's not a big deal. The Eastbound flights to Iceland will basically always have tailwind.
 
Natflyer
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RE: WOW Air Launches £99 Flights From London To The US

Sun Oct 26, 2014 9:02 pm

No kidding? Have you thought about what that does to "on time performance"? Or cost? Lost connections?

[Edited 2014-10-26 14:04:28]
 
eaa3
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RE: WOW Air Launches £99 Flights From London To The US

Sun Oct 26, 2014 10:01 pm

Quoting Natflyer (Reply 31):
No kidding? Have you thought about what that does to "on time performance"? Or cost? Lost connections?

Of course. But I doubt they would have to do it often if at all. The distance from KEF to BWI is about the same as BOS to SFO. The jetstreams on BOS-SFO are just as brutal, if not more so, than on KEF-BWI. A new A321 with winglets can make it BOS-SFO without many difficulties and easily SFO-BOS.
 
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lesfalls
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RE: WOW Air Launches £99 Flights From London To The US

Sun Oct 26, 2014 10:09 pm

Of topic:Who are they renting the A321 from?If not are they ordering it ?

Lesflls
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Viscount724
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RE: WOW Air Launches £99 Flights From London To The US

Sun Oct 26, 2014 10:17 pm

Quoting ASA (Reply 27):
Quoting SCQ83 (Reply 25):
KEF has more than 10 times the traffic of the population of the whole country, which surprisingly is quite equivalent for DXB and the UAE.


That's mind boggling! Didn't think of the analysis this way ... thanks for the new way to look at FI.

And Ryanair's annual passenger traffic of roughly 82 million is almost 18 times the population of Ireland.
 
Cipango
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RE: WOW Air Launches £99 Flights From London To The US

Sun Oct 26, 2014 10:21 pm

Quoting Viscount724 (Reply 34):
And Ryanair's annual passenger traffic of roughly 82 million is almost 18 times the population of Ireland.

While that may be true, not all the flights are ex-Ireland, so it's not quite the same situation as KEF and the UAE.
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eaa3
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RE: WOW Air Launches £99 Flights From London To The US

Sun Oct 26, 2014 10:58 pm

Quoting Viscount724 (Reply 34):
And Ryanair's annual passenger traffic of roughly 82 million is almost 18 times the population of Ireland.

More like 250 times the population!
 
Cipango
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RE: WOW Air Launches £99 Flights From London To The US

Sun Oct 26, 2014 11:02 pm

Quoting eaa3 (Reply 36):
More like 250 times the population!

The population of Ireland is approx. 5 million so 16.4 times to be exact.
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Viscount724
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RE: WOW Air Launches £99 Flights From London To The US

Sun Oct 26, 2014 11:05 pm

Quoting eaa3 (Reply 36):
Quoting Viscount724 (Reply 34):
And Ryanair's annual passenger traffic of roughly 82 million is almost 18 times the population of Ireland.

More like 250 times the population!

What do you mean? Ireland's population is approximately 4.6 million and Ryanair will carry about 82 million passengers this year. 82 divided by 4.6 is 17.8, not 250.
 
prebennorholm
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RE: WOW Air Launches £99 Flights From London To US

Sun Oct 26, 2014 11:41 pm

Quoting lesfalls (Reply 33):
Who are they renting the A321 from?If not are they ordering it ?

WOW Air has no planes. It's a virtual airline.

They wet lease A320s from Lithuanian Avion Express and Bulgarian Air VIA.

A321 on WOW Air schedules is pure speculation. If they plan KEF - US flights, for which the A320 is not suitable, then they can wet lease any capacity from any airline company on planet Earth. Well, any European or US airline with Open Sky's rights.

[Edited 2014-10-26 17:21:29]
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eaa3
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RE: WOW Air Launches £99 Flights From London To The US

Sun Oct 26, 2014 11:47 pm

Quoting cipango (Reply 37):
The population of Ireland is approx. 5 million so 16.4 times to be exact.
Quoting Viscount724 (Reply 38):
What do you mean? Ireland's population is approximately 4.6 million and Ryanair will carry about 82 million passengers this year. 82 divided by 4.6 is 17.8, not 250.

I misread that. I read Iceland when you wrote Ireland..... easy mistake to make! Sorry.
 
SCQ83
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RE: WOW Air Launches £99 Flights From London To The US

Mon Oct 27, 2014 12:13 am

Quoting Viscount724 (Reply 34):
And Ryanair's annual passenger traffic of roughly 82 million is almost 18 times the population of Ireland.

Quite irrelevant to my post. I was talking about KEF and DXB, not about Icelandair and Emirates. I just checked and DUB has 20M PAX and Ireland about 4.6 million people. So to be equivalent in terms of population, it would be like DUB flying something between 50 and 60M PAX per year.
 
icelander
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RE: WOW Air Launches £99 Flights From London To The US

Mon Oct 27, 2014 12:29 am

Quoting prebennorholm (Reply 39):

WOW Air has no planes. It's a virtual airline.

They wet lease A320s from Lithuanian Avion Express and Bulgarian Air VIA.

A321 on WOW Air schedules is pure speculation. If they plan KEF - US flights, for which the A320 is not suitable, then they can wet lease any capacity from any airline company on planet Earth.

While most of this is true, WOWair do have their own AOC, they have their own pilots and also have an A320 registered to them in Iceland, TF-WOW. WOWair have also said themselves that they will use an A321 to the USA.
 
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lesfalls
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RE: WOW Air Launches £99 Flights From London To The US

Mon Oct 27, 2014 1:41 am

Quoting icelander (Reply 42):
that they will use an A321 to the USA.

From which leasing company?
Lufthansa: Einfach ein bisschen besser.
 
prebennorholm
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RE: WOW Air Launches £99 Flights From London To The US

Mon Oct 27, 2014 2:15 am

Quoting icelander (Reply 42):
WOWair do have their own AOC, they have their own pilots and also have an A320 registered to them in Iceland, TF-WOW.

Thanks for the update, I didn't klnow that. LZ-WOW became TF-WOW just under a year ago.
Always keep your number of landings equal to your number of take-offs
 
Natflyer
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RE: WOW Air Launches £99 Flights From London To The US

Mon Oct 27, 2014 12:30 pm

Quoting eaa3 (Reply 32):
Of course. But I doubt they would have to do it often if at all. The distance from KEF to BWI is about the same as BOS to SFO. The jetstreams on BOS-SFO are just as brutal, if not more so, than on KEF-BWI. A new A321 with winglets can make it BOS-SFO without many difficulties and easily SFO-BOS.

Please enlighten us which operators fly 200 seat A321s BOS-SFO? And don´t forget to consider the difference between FAA domestic fuel reserves and EASA reserves. Not significant.
 
eaa3
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RE: WOW Air Launches £99 Flights From London To The US

Mon Oct 27, 2014 12:36 pm

Quoting Natflyer (Reply 45):
Please enlighten us which operators fly 200 seat A321s BOS-SFO? And don´t forget to consider the difference between FAA domestic fuel reserves and EASA reserves. Not significant.

I didn't say that anyone operated it. I just said that it can be done. Do you not think so?

[Edited 2014-10-27 05:53:11]
 
LGW777
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RE: WOW Air Launches £99 Flights From London To The US

Tue Oct 28, 2014 3:22 am

There is a post elsewher about UA beginning EWR - NCL

Its a real shame a legacy can't chance LGW again on the NYC route.
 
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RE: WOW Air Launches £99 Flights From London To The US

Wed Nov 05, 2014 4:20 pm

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