It may grow on me, it's a bit difficult to tell until seeing a high-res photo or the aircraft up close, I can't believe there aren't more photos of it, considering that G-EZUA has been operating revenue flights since receiving a new paint job and hasn't been kept in a hangar somewhere.
In my personal opinion, a scheme that incorporated the lines/waves in different shades of orange that can be seen on other forms of branding from the airline such as the website, magazine and signage would have looked great on the rear fuselage and engines or even just on the horizontal stabilizer and rudder. I can't decide on the logo at the back, it looks quite good, but then it was also effective on the tail.
A 'band' of pattern/blocks would have looked quite cool on other areas of fuselage, a bit like Sata's livery!
The titles look a bit too small on the front for my liking.
Could they be preparing for another special livery and have just used a mock up of a livery on a CGI image as a base frame though? My thoughts on it though, reflect on the livery assuming it be rolled out across the entire fleet.
Whilst contact details had some significance on the livery when the airline first started and when the website was originally launched, 99% of people will think twice about putting ".com" at the end when they think of easyJet. Again, the airline has such a massive presence within Europe that it's not really necessary to add a web address anymore, and I think it also detracts from the refined and more upmarket image that they are trying to achieve in order to catch more business pax and pax who would usually fly with a flag carrier?
In my opinion, the latter point about advertising space for a third party doesn't really fit in with the airline's image and it again, gives it a sense of cheapness to it. A flight can be cheap, but it doesn't mean that the airline's image has to be. That's just my opinion though!
My thoughts exactly! I'm very surprised that some of the other design elements aren't there.
[Edited 2014-12-13 06:52:50][Edited 2014-12-13 06:53:42]