Quoting VCEflyboy (Reply 6):
What's with Brazil's Flag Carrier? Virgin Atlantic's was a funny way of messing with BA. Everyone with an IQ greater than a watermelon would get it. But this is just tacky and pretentious! |
They are appealing to brazilian pride. When
RG was flying, it was the pride of brazilians abroad. Their stores were in the best places around the world and they were recognized as a top class airline. When
RG died, only
JJ kept flying overseas and the brand has nothing linking it to Brazil and well... They don't have that great of a fame. Azul is trying to grab the same kind of fame RG had, even though times changed.
[Edited 2015-01-06 17:37:18]