* The Wall Street Journal takes a look at Bombardier.(Subscription required.)
* ““We did not fully expect and prepare” for the competitive response, said a Bombardier executive. Its studies concluded re-engining the A320 and 737 made no economic sense and was unlikely to happen,” The WSJ writes.
This is an incredibly naive assessment by BBD. We co-wrote in a study in 2009 that concluded Airbus and Boeing had no choice but to reengine their A320 and 737 families, about 18 months before Airbus launched the A320neo and two years before Boeing launched the 737 MAX. The WSJ piece is a good look at the program and competitive situation. We take a critical look at the turmoil below.
|Quoting KarelXWB (Reply 7):|
There's another article:
Bombardier’s struggling CSeries program has hit yet another bump, with the departure of its sales chief, who had only been in the job for a year.
|Quoting F9Animal (Reply 8):|
I wouldn't read too much into it. Boeing had a large turnover in exec positions about 6 years ago. If an exec doesn't cut the mustard, why continue the relationship?
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