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RJ321
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Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 11:54 am

Emirates considers the stoppage of charging fuel surcharges on their tickets as fuel prices continue to decrease. Emirates is the third Arabian Gulf airline that studies the possibility of reducing ticket prices due to lower fuel prices.
Article in Arabic only: http://www.alarabiya.net/ar/aswaq/20...ا-بعد-هبوط-النفط.html
 
stylo777
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 12:44 pm

well, they have to somehow fill all their 380s and one way to do it is to lower prices and stipulate demand. justifying it with the lower oil prices is in my opinion just a welcomed and easy to use excuse. nevertheless, I like it and looking forward to the offers!
 
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moo
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 12:56 pm

Quoting stylo777 (Reply 1):
well, they have to somehow fill all their 380s and one way to do it is to lower prices and stipulate demand.

Don't Emirates have 90% plus loads on their A380s?
 
MaverickM11
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 1:01 pm

I thought people paid for the product on EK?    Regardless, I think we're going to see a ripple effect around the world as fuel surcharges and fares come down to 'clear the market' in light of low fuel prices.
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RJ321
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 1:05 pm

Quoting stylo777 (Reply 1):

Emirates sustains an excellent load factor throughout -almost- all their A380 destinations, so I doubt that.
 
ProphetDE
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 1:06 pm

Quoting stylo777 (Reply 1):
well, they have to somehow fill all their 380s and one way to do it is to lower prices and stipulate demand.
Quoting moo (Reply 2):
Don't Emirates have 90% plus loads on their A380s?

I think Tim Clark stated something like that in an interview a few weeks ago. Atleast the few EK A380 flights I've been on were completely booked out, yet there might be some truth in stylo777's reply.

Most of the major US and EU airlines already stated that they would rather use the low fuel prices to increase profit margin than lowering ticket prices - which seems reasonable - but opens another easy possibility for the ME3 to dump prices and increase pressure on EU/US airlines.
 
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Aquila3
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 1:27 pm

Quoting stylo777 (Reply 1):
well, they have to somehow fill all their 380s and one way to do it is to lower prices and stipulate demand. justifying it with the lower oil prices is in my opinion just a welcomed and easy to use excuse.

Given the facts that are universally known, I believe that is the least convincing and hairy explanation you could make up.

Maybe some other carrier hedged wrongly on fuel price and now cannot reduce their fares? And now EK using that at their advantage to grow their market share? Anyway , if true, well done to EK to make something that hopefully will push the market in the direction that consumers like.
Just my 2 Euro cents.
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PW100
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 5:53 pm

Quoting MaverickM11 (Reply 3):
I thought people paid for the product on EK?

What makes you think they would stop doing that . . . ?
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SCQ83
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 6:16 pm

So a dumb booking, i.e. MAD-BKK-MAD

Quote:
Fare 1: Carrier EK XLA9RES1 MAD to BKK (rules)
Passenger type ADT, round trip fare, booking code X
Covers MAD-DXB (Economy), DXB-BKK (Economy) €82.50
Fare 2: Carrier EK XLA9RES1 BKK to MAD (rules)
Passenger type ADT, round trip fare, booking code X
Covers BKK-DXB (Economy), DXB-MAD (Economy) €82.50
Carrier-imposed surcharge (YQ) €294.00
Spanish Airport Services Charge (JD) €22.99
Spanish Security Tax (QV) €3.78
Spanish Aviation Safety and Security Fee (OG) €0.58
Thailand Passenger Service Charge (TS) €18.81
Subtotal per passenger €505.16
Number of passengers x1
Subtotal For 1 adult €505.16

Which part of this surchage is fuel surcharge?

Carrier-imposed surcharge (YQ) €294.00
 
32andBelow
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 6:23 pm

Quoting RJ321 (Reply 4):

Emirates sustains an excellent load factor throughout -almost- all their A380 destinations, so I doubt that.

DFW?            
 
TC957
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 6:26 pm

The YQ code on the tax break-down in usually the fuel surcharge.
So yes, 294 Euros in your example.

It's been over 6 months now since the days of $110+ oil so it would be safe to assume that those airlines whose current hedging contracts are at an end can safely reduce the YQ fee. I say good on EK in taking a lead on this.
 
by738
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 6:27 pm

my petrol price going back up , gone up by 5p /L in past 7 days, so maybe this wont last
 
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RJ321
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 6:37 pm

Quoting SCQ83 (Reply 8):

They are still studying it not at all implemented, however if so, I do not think that the whole 294€ will be deducted.

Quoting 32andBelow (Reply 9):

The airline deploys the A380 to DFW despite the low overall load factor only due to the high number of J and F seats on the aircraft, with the high load factors on the two classes, it works for them.
 
azjubilee
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 6:40 pm

Let's be a little more clear here...eliminating the fuel surcharge, is just that, eliminating a surcharge. It's not reducing the actual ticket price. However, in the end, the consumer pays less, which is the point.
 
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RyanairGuru
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 6:52 pm

Oil is usually either YQ or YR, but don't assume it always is. TG have it as a Q on the base fate rather than in the tax component.

It seems a lot of people have fallen for the fallacy that reducing fuel surcharge means prices will drop. In the vast majority of cases they won't, as they will continue to be driven by market. EY doesn't have a fuel surcharge at all, but it's not as though their fares are generally hundreds of dollars cheaper across the board. The reason is that their base fares are hundreds of dollars more.

This is an internal accounting exercise more than anything. Don't get too excited just yet.
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par13del
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 6:59 pm

Quoting stylo777 (Reply 1):
well, they have to somehow fill all their 380s and one way to do it is to lower prices and stipulate demand.

So this is going on top of the already low price that they pay for their subsidized fuel?

Quoting ProphetDE (Reply 5):
Most of the major US and EU airlines already stated that they would rather use the low fuel prices to increase profit margin than lowering ticket prices - which seems reasonable

Reasonable to whom, perhaps the WTO should investigate, where is it stated that price gouging is fine as long as the extra is used for investors profit margins.
 
SCQ83
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 7:00 pm

Quoting RyanairGuru (Reply 14):
Oil is usually either YQ or YR, but don't assume it always is. TG have it as a Q on the base fate rather than in the tax component.

But in that MAD-BKK fare I posted, it is total 506 EUR of which 294 EUR are YQ. So that means Total fare - YQ is a ridiculous 212 EUR for MAD-DXB-BKK-DXB-MAD. I assume they would rise the base fare in that case.
 
Planesmart
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 7:06 pm

Given the imposition timing of fuel surcharges, a significant proportion should have been eliminated by now. Airlines have used as a windfall profit gain. Good on EK for making the first moves.

Maybe some execs in airlines enjoying record profits, will lock it on their CV's, and quit while ahead, rather than presiding over lower profits next year.
 
azjubilee
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 7:09 pm

Quoting planesmart (Reply 17):

Given the imposition timing of fuel surcharges, a significant proportion should have been eliminated by now. Airlines have used as a windfall profit gain. Good on EK for making the first moves.

Hawaiian has already eliminated fuel surcharges in the Korea and Japan to Hawaii markets. Make no mistake... any airline that reduces or eliminates these charges will bring them back WHEN fuel rises again.
 
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RyanairGuru
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 7:20 pm

Quoting SCQ83 (Reply 16):

You are reading that correct. The base fare is 164 euros, and 212 euros in fuel surcharges. The rest is government-imposed taxes and charges.

You are right that base fares will almost certainly be "adjusted" if the fuel surcharges were to be reduced.
Hence why I say that this is an internal accounting exercise. If you want to see what I mean price EK and EY on the same route where neither has a sale or incentive, far enough away to have plenty of availability. Normally the "price" is within $10 of each other. Then read how those figures are calculated. The EY fares could be double
EK fares, but work out the same as EK have a fuel surcharge and EY don't.
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FAEDC3
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 7:49 pm

Fares and charges have different tax weights, the reason that airlines included a "surcharge" when oil price went up was because rising prices would of meant that a portion (usually a large one) of the increase would had to go to taxes.
Increasing the total price charged thru a surcharge helped airlines to minimize the tax share on the increase and cover the steep oil price of the time, without making ticket prices impossible to pay for travellers.

Different airlines have different tax impositions, either local (where they're based) or external, (where they sell tickets), so if there is no specific tax benefit on charging half the price as a surcharge, then these airlines can just have fares with no surcharge. On the other hand, on heavily imposed countries a surcharge helps to keep a good grip on dinamic pricing. The fact that some airlines do not have a fuel surcharge does not mean that they have access to cheap fuel, it is just an accounting tool to manage tax and price.
 
DXBDFWHGA
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 8:00 pm

An excellent move by EK.
 
DXBDFWHGA
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 8:03 pm

Quoting 32andBelow (Reply 9):
DFW?

EK sends the A380 to DFW because of the superior F and J class.
 
RogerMurdock
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 8:53 pm

A few months ago a buddy booked a IAD-BKK roundtrip on EK for $800. I looked at the fare breakdown and it was $10 base fare each way plus $650 fuel surcharge plus other taxes and fees. I wonder if this means I'll start seeing $100 roundtrips on that route  
 
frostyj
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 8:55 pm

Quoting DXBDFWHGA (Reply 21):

I wish more airlines would reduce prices.
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ytz
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 9:32 pm

Quoting frostyj (Reply 24):
I wish more airlines would reduce prices.

Don't we all.
 
dtw2hyd
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 10:19 pm

I guess they can dump more capacity with new relaxed GCAA FDTL rules. Apparently 70% more productivity will be squeezed out of same crew.
 
tomcbaker
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 10:33 pm

Quoting MaverickM11 (Reply 3):

I thought people paid for the product on EK?    Regardless, I think we're going to see a ripple effect around the world as fuel surcharges and fares come down to 'clear the market' in light of low fuel prices.

People pay for the product and the lower prices. It's possible to have both in international long haul, just not on a North American carrier   And, that "ripple effect" doesn't look to come to DL/UA/AA thus far, as they haven't announced anything like this yet and the implication is thus that they plan to increase profitability rather than reduce the gouge that many consumers are experiencing at present on international fares.
Tom
 
hiloboy1
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RE: Emirates Considers Reducing Ticket Prices

Thu Feb 19, 2015 11:55 pm

When did Hawaiian remove the fuel charge on flights from Asia?

http://www.staradvertiser.com/news/b..._in_adding_seats.html?id=284634971

"I don't think there is any automatic reason why lower fuel prices translates into lower fares," Dunkerley said. He said that when fuel prices were rising, airlines didn't pass the entire increase on to passengers. The recent drop in pump prices gives airlines a chance to become more financially stable, he said.
 
azjubilee
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 12:29 am

Quoting hiloboy1 (Reply 28):

They said as much during the Q4 and full year 2014 earnings call and reports. This was a contributing factor to the false hysteria that caused the HAL stock to drop. The quote you're referring to is in regards to lowering ticket prices as a result of lower fuel costs. What's being discussed in this topic, is the reduction and/or elimination of the fuel surcharges, which are above and beyond ticket costs. HAL seems to only have these in the Korea and Japan markets. Just poking around the website, it appears that they must only have been reduced on Japan flights and look eliminated on the Korea flights.

[Edited 2015-02-19 16:33:19]

[Edited 2015-02-19 16:56:14]
 
Ammad
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 12:32 am

Quoting RogerMurdock (Reply 23):
A few months ago a buddy booked a IAD-BKK roundtrip on EK for $800. I looked at the fare breakdown and it was $10 base fare each way plus $650 fuel surcharge plus other taxes and fees. I wonder if this means I'll start seeing $100 roundtrips on that route

I think this is also the technique used by Airline to save money on Agent's commission, by putting low base fare hence low commission. But i am not sure in this case Fuel surcharge is commission-able or not.
 
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 12:43 am

Quoting planesmart (Reply 17):

Given the imposition timing of fuel surcharges, a significant proportion should have been eliminated by now. Airlines have used as a windfall profit gain. Good on EK for making the first moves
Quoting hiloboy1 (Reply 28):
"I don't think there is any automatic reason why lower fuel prices translates into lower fares," Dunkerley said. He said that when fuel prices were rising, airlines didn't pass the entire increase on to passengers. The recent drop in pump prices gives airlines a chance to become more financially stable, he said.

Fuel surcharges were approved to save the failing airline industry in the face of skyrocketing fuel prices, that is all. The funds were never intended to become a financial cushion or to buy new planes or refurbish older ones. If the carriers are not facing these over the top fuel prices currently, then we shouldn't be helping fund the rest of the companies costs.
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anrec80
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 2:20 am

Quoting frostyj (Reply 24):
I wish more airlines would reduce prices.

I rather prefer that EK reduces density in their 3-4-3 77Ws. Perhaps lead the move back to 3-3-3?
 
astuteman
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 2:25 am

Quoting moo (Reply 2):
Don't Emirates have 90% plus loads on their A380s?

They also fly huge quantities of 77W's about the sky too, that also have to be filled.
But by reply #1 this has become a thread about EK's 380's.
Again.
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RJ321
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 4:56 am

Quoting anrec80 (Reply 32):

Their high load factors hold them from doing so, however, we all wish they reduce it to the more comfortable 3-3-3 Y seat configuration.
 
embrider
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 5:05 am

Quoting RJ321 (Thread starter):
Quoting RJ321 (Thread starter):
Emirates considers the stoppage of charging fuel surcharges on their tickets as fuel prices continue to decrease. Emirates is the third Arabian Gulf airline that studies the possibility of reducing ticket prices due to lower fuel prices.
Article in Arabic only: http://www.alarabiya.net/ar/aswaq/20....html

Why, don't they get their fuel free from UAE?
  
 
alfa164
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 5:09 am

Quoting moo (Reply 2):
Don't Emirates have 90% plus loads on their A380s?
Quoting 32andBelow (Reply 9):
DFW?
Quoting RJ321 (Reply 12):
The airline deploys the A380 to DFW despite the low overall load factor only due to the high number of J and F seats on the aircraft, with the high load factors on the two classes, it works for them.
Quoting DXBDFWHGA (Reply 22):
EK sends the A380 to DFW because of the superior F and J class.

I keep hearing that claim... but do you have any stats to prove it? On my DFW-DXB flight last month, I was one of a handful of passengers in J.

There was a comment on a previous thread from an EK employee who said adding the 380 to DFW was and "ego" trip to thumb EK's nose at QR and EY. I believe that may be the most accurate reason for its presence on the route.
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MaverickM11
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 6:10 am

Quoting PW100 (Reply 7):
What makes you think they would stop doing that . . . ?

I think you mean *start*

Quoting tomcbaker (Reply 27):
People pay for the product and the lower prices

People pay for the lower price and then complain about the product, and then delude themselves into thinking they'd actually pay more for a better product. Same everywhere around the world...
E pur si muove -Galileo
 
jetwet1
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 8:34 am

Quoting TC957 (Reply 10):

The YQ code on the tax break-down in usually the fuel surcharge.
So yes, 294 Euros in your example.

It's been over 6 months now since the days of $110+ oil so it would be safe to assume that those airlines whose current hedging contracts are at an end can safely reduce the YQ fee. I say good on EK in taking a lead on this.

A surcharge is meant to be a temporary measure to allow the market to correct, after how many years was it clear that fuel was staying around the $100 a barrel mark, but the airlines didn't adjust the base fare, they kept the surcharge.

Quoting planesmart (Reply 17):
Given the imposition timing of fuel surcharges, a significant proportion should have been eliminated by now. Airlines have used as a windfall profit gain.

Will not happen, try and book a VS or BA reward flight, should be the taxes right ? maybe a little fee for processing, but they also add the YQ fee, meaning your free flight is not even close to being free.*

Quoting Ammad (Reply 30):
I think this is also the technique used by Airline to save money on Agent's commission, by putting low base fare hence low commission. But i am not sure in this case Fuel surcharge is commission-able or not.

Partly, but in Europe and the US airlines really don't pay commissions to agents in the traditional sense anymore as far as I know, I stand to be corrected on that.

* And don't even get me started on the BS VS pulls, their YQ charge is higher for flights originating from the US than from the UK.
 
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RJ321
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 9:02 am

Quoting embrider (Reply 35):

When I travel on EK, I always notice that EK uses British Petrollium for refueling, why ?! I mean the UAE is an oil rich country, despite the fact that Dubai does not have oil, but other emirates do like AbuDahab and Al-Ain.
 
aviationaware
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 9:40 am

The idea that low oil prices should mean falling ticket prices assumes pricing as a function of cost, which is a fundamentally flawed approach to pricing.
 
SCQ83
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 9:43 am

Quoting faedc3 (Reply 20):
Fares and charges have different tax weights, the reason that airlines included a "surcharge" when oil price went up was because rising prices would of meant that a portion (usually a large one) of the increase would had to go to taxes.
Increasing the total price charged thru a surcharge helped airlines to minimize the tax share on the increase and cover the steep oil price of the time, without making ticket prices impossible to pay for travellers.

Different airlines have different tax impositions, either local (where they're based) or external, (where they sell tickets), so if there is no specific tax benefit on charging half the price as a surcharge, then these airlines can just have fares with no surcharge. On the other hand, on heavily imposed countries a surcharge helps to keep a good grip on dinamic pricing. The fact that some airlines do not have a fuel surcharge does not mean that they have access to cheap fuel, it is just an accounting tool to manage tax and price.

Yes, I am aware of that. However, by removing the fuel surchage (which in my example is 294 EUR for a total 506 EUR for MAD-BKK) they will likely rise the base fare, but by how much? I wouldn't be surprised the main reason for this was to offer lower base fares as a marketing tool, a bit like Ryanair with their 0.xx fares.

For instance, they could offer some seats in the MXP-JFK-MXP for let's say 250-300 EUR a.i. (not that today are much more expensive). They would offer long-haul low-cost and would compete with Norwegian  
 
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par13del
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 1:19 pm

Quoting faedc3 (Reply 20):
Fares and charges have different tax weights, the reason that airlines included a "surcharge" when oil price went up was because rising prices would of meant that a portion (usually a large one) of the increase would had to go to taxes.

So its a government taxation issue affecting the free flow of goods and services.

Quoting jetwet1 (Reply 38):
A surcharge is meant to be a temporary measure to allow the market to correct, after how many years was it clear that fuel was staying around the $100 a barrel mark, but the airlines didn't adjust the base fare, they kept the surcharge.

No different than the fees charged for bags and other services, the tax obligation to the government is lower.

Quoting jetwet1 (Reply 38):
* And don't even get me started on the BS VS pulls, their YQ charge is higher for flights originating from the US than from the UK.

Be gratefull you are in the USA, the APD from the UK to the Caribbean is higher even though for many flights we are closer.

Quoting SCQ83 (Reply 41):
However, by removing the fuel surchage (which in my example is 294 EUR for a total 506 EUR for MAD-BKK) they will likely rise the base fare, but by how much?

Why, the fuel surcharge should be lowered based on their cost of fuel, the price presently being charged for the base fare should also be based on cost right, if you are looking at how much more money they can put towards profits that's another discussion.
 
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PW100
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 3:43 pm

Quoting MaverickM11 (Reply 37):
I think you mean *start*

No, I did not. Again, what makes you think that? Twice . . .
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ytz
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 4:21 pm

Quoting anrec80 (Reply 32):

I rather prefer that EK reduces density in their 3-4-3 77Ws. Perhaps lead the move back to 3-3-3?

Indeed. But with the 777X coming in, there will be a gradual transition to 18" wide seats and 32-34" pitch across the entire fleet.

That's really going to be rough on the Western legacies and even the ME3 competition, particularly 787 operators adopting 17/31.
 
tomcbaker
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 5:22 pm

Quoting MaverickM11 (Reply 37):
People pay for the lower price and then complain about the product, and then delude themselves into thinking they'd actually pay more for a better product. Same everywhere around the world...

Actually, when DL and EK cost the same (never happened so far, but let's just say hypothetically), from the US to DXB, I'd still fly EK over DL. Not because I'm 'unpatriotic' but because EK offers a better coach service/product, period. Why? Their IFE is better (ICE is among the best in the world in my opinion), their food/snack selections are better and more frequent, their FA's are a lot more friendly than anyone I've encountered at DL (and I've flown some long hauls on DL such as LAX-SYD and ATL-DXB), and I strongly prefer the A380 to the 772. I'm pretty sure that's an example of an airline that can deliver low fares and competitive (if not superior) service.
Tom
 
MaverickM11
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RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 5:38 pm

Quoting PW100 (Reply 43):
No, I did not. Again, what makes you think that? Twice . . .

Airlines aren't mounting defenses because of their high fares stealing customers
E pur si muove -Galileo
 
32andBelow
Posts: 4111
Joined: Mon Sep 03, 2012 2:54 am

RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 5:43 pm

Quoting AviationAware (Reply 40):

The idea that low oil prices should mean falling ticket prices assumes pricing as a function of cost, which is a fundamentally flawed approach to pricing.

They aren't talking about adjusting their pricing, they are talking about adjusting there fuel surcharge which is a separate line from ticket cost.
 
ytz
Posts: 3529
Joined: Thu Jun 25, 2009 12:31 am

RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 5:55 pm

One thing often missed about ME3 service is the diversity of their crew. This particularly matters when flying pax to several destinations onwards. I was on an EK aircraft where the cabin crew spoke 11 languages. That meant most pax could be served in their first language.

The value of that, cannot be underestimated. A lot of older passengers and infrequent travelers will put up with higher fares or even worse service to have the comfort of knowing that there's a staff member that they can communicate with in that metal tube for 14 hours.
 
tomcbaker
Posts: 260
Joined: Wed Jul 25, 2007 8:01 am

RE: Emirates Considers Reducing Ticket Prices

Fri Feb 20, 2015 7:11 pm

Quoting YTZ (Reply 48):
One thing often missed about ME3 service is the diversity of their crew. This particularly matters when flying pax to several destinations onwards. I was on an EK aircraft where the cabin crew spoke 11 languages. That meant most pax could be served in their first language.

The value of that, cannot be underestimated. A lot of older passengers and infrequent travelers will put up with higher fares or even worse service to have the comfort of knowing that there's a staff member that they can communicate with in that metal tube for 14 hours.

Absolutely agree. The language part can't be emphasized enough, but for me personally, I just like having such a diverse crew in general; I talk to the FA's frequently on these 14 hour flights, including the Captain/FO's, and I love their personal stories and backgrounds. On my last EK flight I had FA's from all over the world; one FA I spoke to was Hungarian, one was Chinese, and another was Brasilian. The relief FO was from Dubai and the other FO I spoke to was American. And they were all super friendly.
Tom

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