Quoting usdcaguy (Reply 5):
The commercial is interesting, but it doesn't really tell me what is unique about the AF product besides what their business class seat looks like. A bunch of people on swings is captivating, but I have no idea what that will mean when I step onboard an AF aircraft, most of which do not have two rows of windows. The problem with airline commercials these days is that they tell you almost nothing about the real experience of flying on them and rely on images that convey some sort of emotion that might mean something to some people. That said, I do like the AF product, but I would like to see more airline in their adverts. |
That's the strategic intent. To celebrate the art of French living and to present Air France as an ambassador and carrier of that art. It was not to highlight product features in a hard-sell way.
Different. Beautifully shot and executed. A refreshing change for airline TVCs and marketing which typically focus on hard/soft product, breadth of destination, efficiency of service and travel, and amenities.
They are there implicitly, through the gastronomy, the depiction of La Premiere as a lounge in the sky, the attitude, etc.
Well done.
The only thing I find odd is the way in which the kiss at the end was executed, as if forced.
Some see lines, others see between the lines.