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n797mx
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The New American Airlines Paint Is Wrong?

Sat Mar 07, 2015 11:41 pm

I'm sorry if this has been discussed before but the search returned nothing relevant.

Has it ever been noticed that the new AA paint is missing a stripe? The flag of the United States has 13 stripes alternating red and white to symbolize the original 13 US colonies. In the new AA paint scheme the tail flag only has 12 stripes and is missing the bottom red stripe. Was there a reason for this?
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MesaFlyGuy
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RE: The New American Airlines Paint Is Wrong?

Sat Mar 07, 2015 11:45 pm

Quoting n797mx (Thread starter):
In the new AA paint scheme the tail flag only has 12 stripes and is missing the bottom red stripe. Was there a reason for this?

It's also missing the stars      
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rta
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RE: The New American Airlines Paint Is Wrong?

Sat Mar 07, 2015 11:47 pm

There's nothing wrong with it if they decided to have 12 stripes.
Why they did it is another question. But wrong? Hardly.

[Edited 2015-03-07 15:48:01]
 
BlatantEcho
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RE: The New American Airlines Paint Is Wrong?

Sat Mar 07, 2015 11:50 pm

It's not a literal interpretation of the US flag.

It's a literal interpretation of an 8 year old with crayons and a white piece of paper.
Absolutely the worst livery of the major US airlines.
Heck, even the crazy new yellow Spirit livery at least is intellectually honest.

The new AA tail is so bad it makes my eyes hurt every time I see it.
 
spartanmjf
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RE: The New American Airlines Paint Is Wrong?

Sat Mar 07, 2015 11:57 pm

On the other hand the title of the thread, "The New American Airlines Paint Is Wrong?" seems to summarize what I think everytime I see a newly repainted AA/US aircraft. Oh to the days of "silver bird, take me where, there's something special in the air."
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AAlaxfan
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 1:27 am

It is illegal to use the American flag for any type of commercial use. Only representations of the flag can be used. Therefore 12 stripes not thirteen.

From:
CRS Report for Congress
Prepared for Members and Committees of Congress
The United States Flag: Federal Law Relating
to Display and Associated Questions

"Section 8
i) The flag should never be used for advertising purposes in any manner whatsoever."


BTW, AA's new livery is fantastic.

[Edited 2015-03-07 17:29:38]
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Independence76
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 1:33 am

Quoting BlatantEcho (Reply 3):
It's a literal interpretation of an 8 year old with crayons and a white piece of paper.
Absolutely the worst livery of the major US airlines.
Heck, even the crazy new yellow Spirit livery at least is intellectually honest.

The new AA tail is so bad it makes my eyes hurt every time I see it.

I listed a number of things that happened internally when it came to the development of it and the problems they encountered (in a previous thread). It was like they tried to pull a Steve Jobs with "artistic design precision" while not stepping back and realizing how horrible the idea was to begin with.

It's been 2+ years since the unveiling and I still can't get over how horrible it looks. I've tried my damnest to love it. It's worth loving as an art piece - not a brand mechanism.

I've argued over the livery a lot, and I've heard a lot of arguments that are valid for the rebranding ... but never the flag tail.

Quoting Aalaxfan (Reply 5):
It is illegal to use the American flag for any type of commercial use. Only representations of the flag can be used. Therefore 12 stripes not thirteen.
Thank you for the information. This answers the topic's question.

[Edited 2015-03-07 17:37:26]
 
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 1:34 am

Quoting spartanmjf (Reply 4):
Oh to the days of "silver bird, take me where, there's something special in the air."

I'd really like to find some of their old commercials; alas, the limited youtube collection is disappointing.

Quoting BlatantEcho (Reply 3):
It's a literal interpretation of an 8 year old with crayons and a white piece of paper.

I've been saying this exact thing.

Quoting n797mx (Thread starter):
The flag of the United States has 13 stripes alternating red and white to symbolize the original 13 US colonies. In the new AA paint scheme the tail flag only has 12 stripes and is missing the bottom red stripe. Was there a reason for this?

You ask a valid question. While the livery has grown on me, overall, it's obviously not THAT big a stretch to go ahead and put the missing stripes on the empennage bottom.
But then, given how crummy our big 3 airlines have become, perhaps the US Gov't asked American to avoid desecrating our flag on the tail of their airplanes!
 
tortugamon
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 1:36 am

Quoting n797mx (Thread starter):
The flag of the United States has 13 stripes

They decided to not recognize the Delaware Colony. Not much different than the state.  

tortugamon
 
phillyramp270
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 1:56 am

Just to add.., a mechanic told me that the paint has some really special stuff mixed in with it to guard against surface corrosion and dirt
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AirCalSNA
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 2:03 am

Quoting Aalaxfan (Reply 5):
It is illegal to use the American flag for any type of commercial use. Only representations of the flag can be used. Therefore 12 stripes not thirteen.

From:
CRS Report for Congress
Prepared for Members and Committees of Congress
The United States Flag: Federal Law Relating
to Display and Associated Questions

"Section 8
i) The flag should never be used for advertising purposes in any manner whatsoever."


BTW, AA's new livery is fantastic.

Technically it's not illegal since the US Flag Code, 4 U.S.C. sec. 1 et seq., is only advisory and carries no punitive force outside of the military or federal government because doing so would conflict with the First Amendment free-speech rights of individuals. The rule is more one of etiquette, which it would be foolish for a major corporation to flout.

[Edited 2015-03-07 18:05:09]
 
Independence76
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 2:06 am

Quoting Phillyramp270 (Reply 9):
Just to add.., a mechanic told me that the paint has some really special stuff mixed in with it to guard against surface corrosion and dirt

An ex-boss of mine is the wife of one of AA's main maintenance auditors.

She told me that her husband was present for the first 738 painting in VCV in 2013. He looked over the paper's for the paint cost and said he believed it was "way too much to be practical." Of course, the head of management and branding department made the decision, so despite concerns of long-term costs of maintaining it, the flag tail stayed.
 
timpdx
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 2:19 am

Grown to like it. It's kind of nice to see the big Stars and Stripes when travelling abroad in London or Incheon. Of course in those locations, the livery is on a WB airframe. it doesn't hold up as well on smaller craft.
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TheRedBaron
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 2:19 am

it really needs 12 stripes...13 would have been bad luck.... on top of really bad taste.

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nikeherc
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 2:21 am

As is the way with airline liveries, this, too, will eventually pass. I don't think it is any worse than many others and better than a lot of them. At least it isn't the much maligned euro white.

American stayed out of bankruptcy longer than the rest and was on its way back up when it merged. The unions pretty much forced this one more so than economic necessity.

IMHO they needed a new livery that wasn't much like either of the old ones, but captured at least some of the spirit of American, since that was to be the surviving brand. After a decent interval, they can further evolve the livery. I wish my life was so simple and easy that an airline livery could inspire so much emotion in me.
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flyDTW1992
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 2:24 am

Wow. I had no idea there was still so much hatred for the new livery around here. I was interning at Republic over the summer and got to check out one of the brand new E175s after delivery, right then I went from "meh" to "this is gorgeous."
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32andBelow
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 2:26 am

Quoting TheRedBaron (Reply 13):
it really needs 12 stripes...13 would have been bad luck.... on top of really bad taste.

Or like the amount that are in the flag it is representing...
 
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 2:40 am

Quoting timpdx (Reply 12):

Grown to like it. It's kind of nice to see the big Stars and Stripes when travelling abroad in London or Incheon.

The problem is that it doesn't have the stars part of that.
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timpdx
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 2:46 am

Heh, my own words..lol,

Well, meaning the flag, in "spirit" as the BA tail displays just a portion of the Union Jack, but retains its essence. Anyways, I generally like it.

[Edited 2015-03-07 19:09:22]
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 3:00 am

Quoting BlatantEcho (Reply 3):
t's a literal interpretation of an 8 year old with crayons and a white piece of paper.
Absolutely the worst livery of the major US airlines.
Heck, even the crazy new yellow Spirit livery at least is intellectually honest.

I second that.
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spacecadet
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 3:04 am

I knew it'd take about 2 replies before somebody would start complaining about the livery  

It's time to get used to it, guys. In 40 years maybe your kids can complain about how much worse AA's then-new livery is than the "classic" livery they introduced in 2013  
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B727skyguy
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 3:09 am

Quoting n797mx (Thread starter):
In the new AA paint scheme the tail flag only has 12 stripes and is missing the bottom red stripe.

It's supposed to be a flag? I thought it was a piano keyboard! LOL!
 
UA444
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 3:13 am

Quoting BlatantEcho (Reply 3):

AA's livery is great. As long as CO's hideous colors are still in the air, it will be by far the worst livery in the USA and the world. Alaska's isn't great either.
 
rta
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 3:16 am

I never really liked AA's new livery at first, but it has grown on me, and I like it now. I think it looks much better than their old one. I never really liked the silver bodied jets - they looked old and beaten, even on new planes.

I thought it was strange how far the tail went, but it's not as bad as I originally found it to be.
 
32andBelow
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 3:19 am

Quoting UA444 (Reply 22):
AA's livery is great. As long as CO's hideous colors are still in the air, it will be by far the worst livery in the USA and the world. Alaska's isn't great either.

Well now that you listed the majority of jets in the air at any given time...what do you like?
 
PDX88
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 3:25 am

To all of you bashing on the livery, we've heard you already... A thousand times... Not to shock you all, but nobody cares about hearing your opinions on it over and over again. The livery is here to stay, move on.
 
UA444
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 3:34 am

Quoting 32andBelow (Reply 24):

Well let's see. AA, US, DL, NK. Airlines that actually update their brand and keep it fresh rather than holding onto a tired old livery that wasn't any good to begin with.
 
N415XJ
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 3:40 am

Wow, the new livery certainly isn't popular around here. When it first rolled out, I showed the new livery to several friends/family who are not concerned with aviation in the slightest, and they all thought it was a great improvement over the original. I'd bet that the dislike for the new livery stems directly from nostalgia, which isn't really that surprising seeing as how the old livery was around for 50 YEARS! That has to be some sort of record. Honestly, it was time for a change, and the new livery is modern, fresh, and colorful. We're all entitled to our opinion, of course, and that is mine.

For the record, the worst livery to ever appear on an airliner is China Eastern's "Better City, Better Life" (A346 B-6055). I mean, for the love of God, COMIC SANS???
 
phillyramp270
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 4:00 am

Quoting Independence76 (Reply 11):

Do you know how much it's going to cost AA to remove Intergranular corrosion on the wings or the empennage on a 738 for an example... Millions between inspections, and repairs. Especially on the wings.. Paint is worth it!
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birdbrainz
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 4:00 am

Quoting flyDTW1992 (Reply 15):
Wow. I had no idea there was still so much hatred for the new livery around here. I was interning at Republic over the summer and got to check out one of the brand new E175s after delivery, right then I went from "meh" to "this is gorgeous."

I'll second that. I'm loyal to UA as a customer, but AA's livery is far better.
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29erUSA187
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 4:10 am

Quoting BlatantEcho (Reply 3):
It's not a literal interpretation of the US flag.

It's a literal interpretation of an 8 year old with crayons and a white piece of paper.
Absolutely the worst livery of the major US airlines.
Heck, even the crazy new yellow Spirit livery at least is intellectually honest.

The new AA tail is so bad it makes my eyes hurt every time I see it.

Im gonna have to disagree with you there. Its very good looking, stands out, and is extraordinarily photogenic
 
Max Q
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 4:25 am

AA's 'livery' is godawful, it looks like a cheap, fly by night non-sked.


The worst of any American airline, the old look was classic, timeless and could have been continued regardless of
fuselage composition, all it needed was a good silver paint.


Continentals livery was, and still is the best of any American carrier, despite having the wrong name stuck on the side now !
The best contribution to safety is a competent Pilot.


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764
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 4:34 am

While I agree that they should have never abandoned the old livery, I do think that the new one is one of the least ugly around right now. Delta's is just boring, United's is starting to look quite old. At least AA is not dominantly white.
 
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scbriml
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 4:48 am

Quoting n797mx (Thread starter):
Has it ever been noticed that the new AA paint is missing a stripe? The flag of the United States has 13 stripes alternating red and white to symbolize the original 13 US colonies. In the new AA paint scheme the tail flag only has 12 stripes and is missing the bottom red stripe. Was there a reason for this?

It's just a representation of the flag, not a literal interpretation. In the same way that US Airways had a representation of the flag on their tail.

Quoting BlatantEcho (Reply 3):
It's a literal interpretation of an 8 year old with crayons and a white piece of paper.
Absolutely the worst livery of the major US airlines.

The butt-hurt is strong in this one.   

Quoting Aalaxfan (Reply 5):
BTW, AA's new livery is fantastic.

Agreed. A scheme for the 21st century rather than the 1960s.   
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rta
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 5:07 am

Quoting 764 (Reply 32):

While I agree that they should have never abandoned the old livery

It was looking really dated. It was fine for the American of an older decade, but not for today.
Also, the old livery wouldn't have worked on newer planes (namely the 787)
 
aajfksjubklyn
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 5:10 am

Firstly, it's not an American flag in any shape or form It's a representation of our nations colors Red, white and blue The artist rendition has 12 stripes This is fine and actually means nothing in the scheme of things So long as the flag decal is correct, there is no comparison to the tail which is strictly artist (I know many don't like it... It is what it is)
 
flyDTW1992
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 5:14 am

How anyone could possibly say with a straight face that the United/Continental livery is better than the new American is completely beyond me, I'd easily put UA's look at the bottom out of the AA/DL/UA liveries. I'm a pretty loyal Delta customer, but new AA is far and away the best of the US 3, and in my opinion probably the best in North America. Modern, sleek, clean, with a tail that's unique with just enough "wow" to it to grab your attention...Not to mention it's not white, which is a big plus on its own.
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Max Q
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 5:29 am

Quoting flyDTW1992 (Reply 36):
How anyone could possibly say with a straight face that the United/Continental livery is better than the new American is completely beyond me, I'd easily put UA's look at the bottom out of the AA/DL/UA liveries. I'm a pretty loyal Delta customer, but new AA is far and away the best of the US 3, and in my opinion probably the best in North America. Modern, sleek, clean, with a tail that's unique with just enough "wow" to it to grab your attention...Not to mention it's not white, which is a big plus on its own.

Wow,


Well, there's no accounting for taste, or the lack of it !
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dennypayne
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 5:37 am

Quoting aajfksjubklyn (Reply 35):
Firstly, it's not an American flag in any shape or form It's a representation of our nations colors Red, white and blue

There's some orange stripes in it as well if you look closely. "Dots" in the blue gradients as well. It's really effective at showing AA branding from a distance and looks stunning up close.

http://www.airlinereporter.com/wp-content/uploads/2013/01/DSC_0077.jpg

I was rather shocked and appalled at first but I've changed my mind after seeing row upon row of them at DFW, it looks really good.
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KELPkid
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 5:49 am

Quoting Independence76 (Reply 11):

An ex-boss of mine is the wife of one of AA's main maintenance auditors.

She told me that her husband was present for the first 738 painting in VCV in 2013. He looked over the paper's for the paint cost and said he believed it was "way too much to be practical." Of course, the head of management and branding department made the decision, so despite concerns of long-term costs of maintaining it, the flag tail stayed.

You've never hand polished an aluminum aircraft, have you? That alone must have cost AA a fortune on their old livery   In fact, WN changed Silver One from bare metal to painted silver because the polishing was costing too much.
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ozark1
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 5:52 am

I am consistently amazed at some of the topics you come up with to talk about. What's next? Slamming Southwest, Spirint, Frontier, United, JetBlue, Virgin, etc, for not even having any red white and blue? Those who dislike the livery apparently will go to any lengths to come up with the craziest things I have heard of in a long time.
 
MesaFlyGuy
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 5:59 am

Quoting Max Q (Reply 37):
Wow,


Well, there's no accounting for taste, or the lack of it !

It's an opinion; we all have the right to disagree if we so please.

Don't get me wrong, I think it actually is a very good looking scheme. There's just that one part that bothers me and, whether or not it was the artist's intention, it bothers me every time I see it.

[Edited 2015-03-07 21:59:47]
The views I express are my own and do not reflect the views and opinions of my company.
 
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Boeing778X
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 6:05 am

Quoting UA444 (Reply 22):
As long as CO's hideous colors are still in the air, it will be by far the worst livery in the USA and the world

Yeah, no. In fact, it's one of the BEST liveries ever. Sorry UA444, you said that, and one of the biggest CO fan saw, so here it goes.

That livery, that you so bash, represents an airline United doesn't have a prayer of being in one finger. In fact, to slap the name "United" on that livery is absolute and blatant insult and outrage.

Hopefully, when UA does change their livery, they follow in IB's footsteps, and makes a livery to match the service.

So no, the Globe is beautiful. It's the name that's hideous.

Quoting BlatantEcho (Reply 3):
The new AA tail is so bad it makes my eyes hurt every time I see it.

It really isn't that bad. I mean, sure it's a little over the edge, but it actually does look exciting as well. Messy, but exciting. I like it.

Quoting PDX88 (Reply 25):
To all of you bashing on the livery, we've heard you already... A thousand times... Not to shock you all, but nobody cares about hearing your opinions on it over and over again. The livery is here to stay, move on.

Thank you sir.

Although, I hate it when guys trash talk other airlines just because. Especially when a lot of those guys are fans of an airline that has a 1.5* rating on Yelp.

[Edited 2015-03-07 22:11:53]
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DocLightning
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 6:08 am

Quoting Independence76 (Reply 6):
It's been 2+ years since the unveiling and I still can't get over how horrible it looks. I've tried my damnest to love it. It's worth loving as an art piece - not a brand mechanism.

I've argued over the livery a lot, and I've heard a lot of arguments that are valid for the rebranding ... but never the flag tail.

You know what? From a pure branding point-of-view, the tail is the best part. Here we are all talking about that tail. I guess it worked.

I agree, it's too garish. Even if they'd just toned down the red a little bit. But here's the thing: AA serves a lot of different places and may serve more in the future. In some of those places, the United States is not seen favorably, regardless of AA's way of doing business. The current AA livery has tied the AA brand to the "brand" of the United States. In regions where we are viewed favorably, that may be advantageous. But in regions where the USA is not viewed favorably, the current AA livery is offensive. And that will impact sales. Remember, AA is a business that moves passengers and freight by air. It is not a symbol of patriotism or a public utility, it's a business that needs to be worried about filling seats. To tie a privately-held airline to the identity of the United States is a rather silly business decision to have made.

It is possible to be "American" without confusing your identity with the political identity of the United States of America.
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caoimhin
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RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 7:54 am

I have to admit, it's grown on me in a matter of months. The abstraction of the flag doesn't bother me--as timpdx noted--it's works as an interpretation of the flag in the same way as the BA tail livery does.

As far as American carriers go, and setting aside for a moment the "eagle" logo, I now do believe that it is one of the more innovative and modern concepts. I think that with a little refinement it could become iconic in its own right.

Delta, UA, and US look tired to me. I associate those liveries with the traditional stereotype of American carriers offering poorer and tone-deaf service to passengers. Kudos to AA for making an effort to rebrand itself as a "prestige" airline, apparently trying to set itself apart as the unofficial flag carrier.

But back to that eagle logo for a second. I just don't think it achieves the desired effect. Someone, perhaps here, noted that it felt more like a USPS or UPS logo than that of a commercial airline. The 3D and gradient effect are too much, and frankly, already appear a bit dated--like a web 2.0 logo. A clean, flat logo just seems more memorable and more likely to "play well" with other design elements in the airline's branding.
 
Independence76
Posts: 416
Joined: Thu Jul 19, 2007 9:59 pm

RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 8:15 am

Quoting Phillyramp270 (Reply 28):
Do you know how much it's going to cost AA to remove Intergranular corrosion on the wings or the empennage on a 738 for an example... Millions between inspections, and repairs. Especially on the wings.. Paint is worth it!
Quoting KELPkid (Reply 39):
You've never hand polished an aluminum aircraft, have you? That alone must have cost AA a fortune on their old livery

AA painting planes was a necessity. That's no argument.

The argument is how needlessly complex and expensive the tail design is in the long-term. 2 years is not enough time to gauge the accurate maintenance numbers, but when the entire fleet is painted and it begins to fade, the paint and protective coat costs will be more than any other US airline livery.

AA is a special snowflake. They just didn't have to be.

Quoting DocLightning (Reply 43):
From a pure branding point-of-view, the tail is the best part.

I disagree.

Truly great bands have virtually every element flexible to whatever application is required. The flag tail fits on the tail ... and that's the last we see of it. We're not seeing it on signage, seats, walls, or gates (advertisements excluded).

It's an art piece, not a branding mechanism.
 
Max Q
Posts: 8238
Joined: Wed May 09, 2001 12:40 pm

RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 8:18 am

Quoting MesaFlyGuy (Reply 41):
It's an opinion; we all have the right to disagree if we so please.

I do and you are wrong  
Quoting KELPkid (Reply 39):
You've never hand polished an aluminum aircraft, have you? That alone must have cost AA a fortune on their old livery In fact, WN changed Silver One from bare metal to painted silver because the polishing was costing too much.

Some how they made it work for decades and it looked amazing, not to mention how much it lowered their fuel burn.

Quoting Boeing778X (Reply 42):
Yeah, no. In fact, it's one of the BEST liveries ever. Sorry UA444, you said that, and one of the biggest CO fan saw, so here it goes.

That livery, that you so bash, represents an airline United doesn't have a prayer of being in one finger. In fact, to slap the name "United" on that livery is absolute and blatant insult and outrage.

Hopefully, when UA does change their livery, they follow in IB's footsteps, and makes a livery to match the service.

So no, the Globe is beautiful. It's the name that's hideous.

I could not have said it better myself. Very well said 78X.

Quoting DocLightning (Reply 43):

I agree, it's too garish. Even if they'd just toned down the red a little bit. But here's the thing: AA serves a lot of different places and may serve more in the future. In some of those places, the United States is not seen favorably, regardless of AA's way of doing business. The current AA livery has tied the AA brand to the "brand" of the United States. In regions where we are viewed favorably, that may be advantageous. But in regions where the USA is not viewed favorably, the current AA livery is offensive. And that will impact sales. Remember, AA is a business that moves passengers and freight by air. It is not a symbol of patriotism or a public utility, it's a business that needs to be worried about filling seats. To tie a privately-held airline to the identity of the United States is a rather silly business decision to have made.

It is possible to be "American" without confusing your identity with the political identity of the United States of America.

Are you talking about the current or previous livery ?



As far as 'sticking out' with the name 'American' on the side of the fuselage you might say you are always putting yourself 'out there' but I don't think any more so than any other US carriers.
The best contribution to safety is a competent Pilot.


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questions
Posts: 2338
Joined: Thu Sep 15, 2011 4:51 am

RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 8:22 am

Quoting DocLightning (Reply 43):
I agree, it's too garish. Even if they'd just toned down the red a little bit. But here's the thing: AA serves a lot of different places and may serve more in the future. In some of those places, the United States is not seen favorably, regardless of AA's way of doing business. The current AA livery has tied the AA brand to the "brand" of the United States. In regions where we are viewed favorably, that may be advantageous. But in regions where the USA is not viewed favorably, the current AA livery is offensive. And that will impact sales. Remember, AA is a business that moves passengers and freight by air. It is not a symbol of patriotism or a public utility, it's a business that needs to be worried about filling seats. To tie a privately-held airline to the identity of the United States is a rather silly business decision to have made.

It is possible to be "American" without confusing your identity with the political identity of the United States of America.

This is one of the reasons I refer to it as the SCREAMING REDNECK livery.
 
PlanesNTrains
Posts: 9524
Joined: Tue Feb 01, 2005 4:19 pm

RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 8:51 am

Quoting Max Q (Reply 37):
Wow,


Well, there's no accounting for taste, or the lack of it !

Someone disagrees with you and you call them tasteless. How lovely.

Quoting dennypayne (Reply 38):
There's some orange stripes in it as well if you look closely. "Dots" in the blue gradients as well. It's really effective at showing AA branding from a distance and looks stunning up close.

http://www.airlinereporter.com/wp-co...7.jpg

What a really great contribution to the thread. I've never seen it that up close and you're right - there's a lot more going on than it seems. Especially the dots and the orange.

Quoting DocLightning (Reply 43):
You know what? From a pure branding point-of-view, the tail is the best part. Here we are all talking about that tail. I guess it worked.

I'd agree.

Quoting DocLightning (Reply 43):
It is possible to be "American" without confusing your identity with the political identity of the United States of America.

I suppose they could do something non-American. Like Yellow Freight Lines painting their trucks orange. Maybe American could have done something in yellow, vermilion, and blue. Who knows....

Quoting caoimhin (Reply 44):
But back to that eagle logo for a second. I just don't think it achieves the desired effect. Someone, perhaps here, noted that it felt more like a USPS or UPS logo than that of a commercial airline.

I can't stand that part of it, which is weird because most people seem to like it or even think it's brilliant. I try not to pay attention to it, but to me it screams Greyhound and it doesn't tie in with the tail at all. I'm also not a big fan of the grey but I'm not emotional about any of it really.

Quoting questions (Reply 47):
This is one of the reasons I refer to it as the SCREAMING REDNECK livery.

 

-Dave
-Dave


MAX’d out on MAX threads. If you are starting a thread, and it’s about the MAX - stop. There’s already a thread that covers it.
 
User avatar
winterlight
Posts: 1432
Joined: Wed Oct 29, 2014 8:57 am

RE: The New American Airlines Paint Is Wrong?

Sun Mar 08, 2015 9:02 am

One issue I've noticed is that the oneworld titles on the 737 seems way too big. Almost as if they used the same stencil as on the 767.
Question everything. Trust no-one.

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