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smi0006
Topic Author
Posts: 2566
Joined: Wed Jan 16, 2008 7:45 am

Vietnam Airlines: Brand Refresh, New Uniforms

Sun Mar 08, 2015 6:15 am

Following on with the introduction of its revised livery, and in anticipation of the arrival of the 787s and A350s VN has redesigned its uniforms also. Looks like a nice refresh of their website too.

www.thanhniennews.com/arts-culture/v...s-for-attendants-pilots-39314.html

Much nicer in my opinion traditional, yet softer. The red of the old uniforms was rather aggressive, and hard for me.

With the introduction of premium economy, something newish to this region, and a new fleet headed their way I see enormous potential for VN in the mid yield market. Although I still feel the introduction of two separate business products on their new fleet is strange.

Nice little promo video from the airline regarding their new aircraft - www.youtube.com/watch?v=K-UMv_LfXUY

As a branding and marketing nerd, I always find these refreshes fascinating. They can be well done, or a disaster!
 
TKA380
Posts: 164
Joined: Thu Oct 02, 2014 10:05 pm

RE: Vietnam Airlines: Brand Refresh, New Uniforms

Sun Mar 08, 2015 12:44 pm

Much prefer the old male crew uniform however the others all look improved.
 
FlyDeltaJetsATL
Posts: 136
Joined: Sun Mar 08, 2015 9:39 am

RE: Vietnam Airlines: Brand Refresh, New Uniforms

Sun Mar 08, 2015 1:02 pm

I think that the new female uniform looks pretty good - better in my opinion.

The only part of it that I don't like is the thin V shaped bit that goes from the side of the neck to the underarm.
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