New Transaero Livery

winterlight · Tue Apr 07, 2015 7:45 am

The airline have launched a new livery to coincide with the delivery of their first brand new 737.

Definitely some AA - inspired gradient in there! http://www.vrefphotos.com/Aviation-I...es/Boeings/Boeing-737s/i-cxtrKCV/A

syncmaster · Tue Apr 07, 2015 8:11 am

Looks very good! Can't wait to see it on a 777!

anfromme · Tue Apr 07, 2015 8:14 am

The gradient and the hue of the blue in the tail definitely look AA-inspired.
Not sure what to make of their liveries. The last one was very reminiscent of AF, now this…

GCT64 · Tue Apr 07, 2015 8:17 am

This looks like the new livery that would result from a BA-AA merger!

zkojq · Tue Apr 07, 2015 9:11 am

Quoting anfromme (Reply 2):

The gradient and the hue of the blue in the tail definitely look AA-inspired.

I thought it looked more like the new Eurowings livery in terms of design, though some of those shades of blue are definately similar to those on AA tails. Not sure if I like this livery or not. Will reserve judgement until I've seen more planes wearing it.

Miami · Tue Apr 07, 2015 9:37 am

I have mix feelings about it. I''ll have to wait and see the livery on different aircraft.

frostyj · Tue Apr 07, 2015 10:01 am

I actually like the tail!

macc · Tue Apr 07, 2015 10:48 am

i think its rather ugly as a whole. Cant say the old one is much better, but at least the name was printed in some more recognizable way.

This one looks rather cheap.

DexSwart · Tue Apr 07, 2015 10:54 am

This looks terrible IMHO. It's a terrible livery. Its not a very well thought out one. It's too basic.

It's not minimalist. It just meeds thay extra element that will make it pop.

garpd · Tue Apr 07, 2015 10:55 am

I see no relation to AA or BA. What are you all talking about?

It's a perfectly fine, modern, clean and unique livery (apart from the blue belly which is quite common)

winterlight · Tue Apr 07, 2015 11:10 am

Quoting garpd (Reply 9):
I see no relation to AA or BA. What are you all talking about?

The new AA eagle logo uses the same red and blue light/dark gradient.

planeguy727 · Tue Apr 07, 2015 11:34 am

Delta inspired body, AA inspired tail

garpd · Tue Apr 07, 2015 11:43 am

Quoting winterlight (Reply 10):
The new AA eagle logo uses the same red and blue light/dark gradient.

That's a bit of a stretch really, isn't it?
The execution is entirely different.

VC10er · Tue Apr 07, 2015 11:48 am

O R D I N A R Y

NO PERSONALITY.

It's better than the horror of what preceded it, but it is so mediocre it's difficult to even comment on.

A BIG OPPORTUNITY MISSED

777X · Tue Apr 07, 2015 12:05 pm

I like it...my first thought was Delta when I saw the body, and Eurowings when I saw the tail.

Burkhard · Tue Apr 07, 2015 12:17 pm

Far better than before, but hm, not really brilliant, but OK, or almost OK.

gdg9 · Tue Apr 07, 2015 12:19 pm

Quoting macc (Reply 7):
Cant say the old one is much better, but at least the name was printed in some more recognizable way.

I imagine a Russian speaker could recognize it.

macc · Tue Apr 07, 2015 12:25 pm

Quoting gdg9 (Reply 16):
I imagine a Russian speaker could recognize it.

I was referring more to the branding, the logotype. I do speak Russian and can read it.

lostsound · Tue Apr 07, 2015 12:51 pm

ANYTHING is better than their last livery which was absolutely hideous. This isn't very exciting, but I'm content that they got a new livery alone.

lesfalls · Tue Apr 07, 2015 1:19 pm

Their previous livery was better then this!

777way · Tue Apr 07, 2015 1:48 pm

I thought their outgoing livery ws quite nice, dont know why its being called horiffic, as for Delta inspired body, I think not they had this BA inspired body since before DL got theirs.

Why do they curve the front paint on belly on 737 fleet?

su184 · Tue Apr 07, 2015 2:43 pm

What do you think of this similarity!

View Large View Medium
Click here for bigger photo!

Photo © Hannes S.

[Edited 2015-04-07 08:05:14]

andrej · Tue Apr 07, 2015 3:00 pm

...and some members thought that new OS livery was bad.

I do not like it. But I do not fly with them and I am not making decisions for the airline. It is too ordinary and to me it feels like something is missing.

adamblang · Tue Apr 07, 2015 3:02 pm

The tail and winglets are pleasant enough. The fuselage is a little sparse and the color on the fuselage should carry through the gradient effects on the tail and winglets. The gradients on the vertical surfaces and lack of gradients elsewhere are kind of disjointed. The whole thing doesn't get me excited but it's pleasant enough.

TC957 · Tue Apr 07, 2015 4:12 pm

Their forthcoming 748i and A380 in that scheme should look interesting...
But agree, not an improvement from the present IMO.

seabosdca · Tue Apr 07, 2015 4:20 pm

Tail looks good. Body looks cheap. The choice of font is particularly poor.

EL-AL · Tue Apr 07, 2015 5:53 pm

I like it! Way better than the current 1990s livery. Will look great on the A380.

baldwin471 · Tue Apr 07, 2015 7:51 pm

Better than the current one, but not very good to be honest. Very basic, and flat, and not in a good way.

Awful typeface too.

sofianec · Tue Apr 07, 2015 7:56 pm

This is an awfully cheap looking livery - the tail and the accent on the winglets is okay, but the font and the overall fuselage looks like a wet-lease/temporary livery - the font may have been okay (and it is not) without the blue belly. Awful on so many levels.

winterlight · Tue Apr 07, 2015 8:34 pm

Quoting 777way (Reply 20):
Why do they curve the front paint on belly on 737 fleet?

To avoid a replacement white nosecone spoiling it? Why they didn't just lower the level of the blue I don't know.

Devilfish · Tue Apr 07, 2015 8:39 pm

Quoting planeguy727 (Reply 11):
Delta inspired body, AA inspired tail

And Pepsi inspired livery...

...

.
http://www.thelistlove.com/wp-content/uploads/2014/07/2113.jpg

[Edited 2015-04-07 13:50:15]

ab486 · Tue Apr 07, 2015 8:44 pm

Tail looks fine. Not much effort seems to have gone on the body. Preferred the old livery imo.

Anrigu · Tue Apr 07, 2015 9:38 pm

Nothing looks good on the front end of a 737. Can't they give the poor thing a nose job. BUT the shapes on the tail play interestingly with the shape of the tail itself......and would probably do some interesting things on various aircraft.

Motorhussy · Tue Apr 07, 2015 9:42 pm

I think the titles look unfinished or indistinct and there's no clear branding device to attest the plane's origin.

polaris · Tue Apr 07, 2015 9:52 pm

Quoting motorhussy (Reply 33):
I think the titles look unfinished or indistinct and there's no clear branding device to attest the plane's origin

Completely agree. This looks like it was drawn by a child in kindergarten. Another design that is nothing more than splotches on a plane.

rentonview · Wed Apr 08, 2015 12:16 am

I think it would've looked much better if they'd used the existing titles with the new tail, etc. Like it or not, the old "TRANSAERO / ТРАНСАЭРО" titles were quite distinctive. The new typeface is pretty weak.

Quoting motorhussy (Reply 33):
I think the titles look unfinished or indistinct and there's no clear branding device to attest the plane's origin.

I agree with the first part, but do you mean the branding should reflect the fact that the airline is Russian? If so, I disagree; it's not like S7's brand is reflective of Siberia, DL's brand screams "America," or TAM looks like it's from Brazil. Transaero can have its own identity, especially since the giant flowing Russian flag theme is already in use by another airline.

toxtethogrady · Wed Apr 08, 2015 1:07 am

It's interesting how the pattern on the tail evokes the arrowhead that was on the tail of the old livery. It has a flow. Not bad.

sturmovik · Wed Apr 08, 2015 4:38 am

It's a terrible livery, and I won't defend it - but I will say this to those saying it is AA inspired : That tail is about as AA inspired as the AA tail is CU inspired.

DocLightning · Wed Apr 08, 2015 4:53 am

Well, it doesn't break any of my rules and yet I still don't like it.

* it isn't all white or grey/white
* it isn't billboard titles
* it's simple and even easy to draw
* it's distinctive

It's also ugly as sin. The tail design makes no sense visually (the colors aren't even right to be the Russian flag and the font, color, size, and placement of the "Transaero" name are just ugly.

Who did this brand for them? Certainly wasn't Landor.

RJ321 · Wed Apr 08, 2015 6:03 am

Quoting andrej (Reply 22):

The new OS livery is bad, but not as bad and cheap as this

I think that Transaero are kind of imitative, their liveries (the old and new) are inspired from other airlines. The problem in my opinion is not the colors, it's the way these colors are represented.

[Edited 2015-04-07 23:08:52]

eielef · Wed Apr 08, 2015 6:24 am

I personally hate it... Hope they correct it before they start painting all their planes....
Ahh, by the way, does anyone knows why UN decided to get rid of many B747 in DME? The are scrapping them in Russia's busiest (and maybe smallest) airport apron..
No reg visible, but at least 3

ALAfly · Wed Apr 08, 2015 6:33 am

Quoting Lesfalls (Reply 19):

I agree with you. Glad I managed a flight on UN (B777 & B 744) before they turn the old livery in a mess.

iflycanadian · Wed Apr 08, 2015 6:40 am

In my opinion, this is a downgrade from their previous livery. This new one looks absolutely tasteless and cheap. Eurowhite would have been so, so much better.

ghifty · Wed Apr 08, 2015 9:32 am

Quoting toxtethogrady (Reply 36):
It's interesting how the pattern on the tail evokes the arrowhead that was on the tail of the old livery. It has a flow. Not bad.

Wow, you're right! Seeing the slight nod to the old arrow logo makes me like this livery much more.

I also can't help but feel that the way the paint curves at the nose makes the livery look stranger and less balanced than it actually is.

pylon101 · Wed Apr 08, 2015 10:17 am

As a Russian, I agree with the majority: it is a very disappoint paintjob.
It is really inexpensive - which might be one of requirements.

UN exists since 1989. It is the direct competitor of Aeroflot and S7 - those have excellent liveries.
Transaero really deserves better.

global2 · Wed Apr 08, 2015 11:46 am

I don't mind the tail so much (looks like one that AA had considered when their new "fight symbol" was designed, but passed on), but the body is awful. They could have at least matched the blue with any of the blue shades that are on the tail. Would have been nice if the engine nacelles matched the same shading as on the tail.

VC10er · Wed Apr 08, 2015 2:08 pm

Quoting 777way (Reply 20):

I, along with so many, felt that the previous livery looked as if was crudely done, as if a very unskilled person did it and not even in a design program in a computer. the Futura Extra Bold Itaic had a line cut through as if it was done by a Matt knife and no re-drawing of the letterforms to make a serious wordmark. The typography skills evident in most big brands made it look like a quicky. The tail, while different enough from AF to ward off the trademark lawyers, was a total rip off of the same idea. And if you compare, you can see the eye and hand of a designer on the AF tail. It's finessed beautifully.

It is was however in its totality clunky and very cheap looking. As some air freight companies are, especially a decade or two ago when cargo airlines had no incentive to use a livery as a brand building tool.

Also, if a fleet is very old, the best way to make the aircraft look really old is to have a very dated look on top. Delta operates some very old airplanes, but the freshly painted livery easily would have the average person fooled to the fact they are on a 25 year old aircraft. Same for UNITED 747's, while I'm not fond of the livery, the fresh and crisp paint job makes those 747-4 look quite good.

It's a matter of opinion however, but as a designer myself, and 23 years at Landor, the "horrors" of Trasaero are blaring to me. Cheers!

pylon101 · Wed Apr 08, 2015 5:49 pm

VC10er, Transaero was established in 1989 with a modest goal of transportation of immigrants to Israel.
And the felt consisted of a single TU-154M, already with this livery.

It was long due to change. But the change I see is very, very disappointing.

LAX772LR · Wed Apr 08, 2015 7:06 pm

Quoting Burkhard (Reply 15):
Far better than before

Agree.

This is horrible, yes... but at least they won't be constantly confused with Air France, by anyone standing more than a few meters away.

fanofjets · Wed Apr 08, 2015 7:16 pm

Sorry, the proposed livery does not inspire me. Nor does the title (font). There seems to me a lack of unity between the tail logo and the blue belly, with way too much white. A simple curvy line, such as that on the new AeroMexico livery would have helped. Then, again, I was not a fan of the old livery either. I find the Aeroflot and Aeroflot Don schemes much nicer.

Who is online

Popular Searches On Airliners.net