New Internet Meme Themed DL Safety Video

Cory6188 · Wed May 20, 2015 5:11 am

https://www.youtube.com/watch?v=Vttuonfu2BM

I personally think it's a little over the top, and it probably could stand to come with an explanation in Sky Magazine, since I'm sure the majority of the jokes will go right over most pax's heads. However, you have to give the DL marketing team points for creativity...

UALFAson · Wed May 20, 2015 5:23 am

The shark, she is jumped.

That was just awful. I totally loved their 80s video (get it?!) and their holiday-themed one was nicely done as well. But this is just too jarring, random, and includes too many references that most passengers aren't going to get.

I can easily see crew members rolling their eyes while this video plays as opposed to smiling and laughing along with some of the others.

Even Mother Delta swings and misses sometimes, I suppose.

DocLightning · Wed May 20, 2015 5:28 am

http://www.youtube.com/watch?v=Vttuonfu2BM

FTFY

29erUSA187 · Wed May 20, 2015 5:37 am

Im halfway through and already face palming. Thats bad. Really bad. Please please be temporary

LAX772LR · Wed May 20, 2015 5:59 am

A nice, Deltalina is back.

YVRFlyer · Wed May 20, 2015 6:39 am

This has got to be the weirdest safety video since JS's one (skip to 2:00 for the propaganda highlight): "Welcome to Air Koryo's airplane of Juche oriented Korea vigorously advancing towards the Socialist powerful nation by the Songun politics of the Great Leader Kim Jong Il."

https://www.youtube.com/watch?v=2R4__RQdvq0

Mir · Wed May 20, 2015 10:06 am

I'll give it an A+ for creative effort, and there was a lot of good stuff in there, but they absolutely lost me the moment that Harlem Shake music started playing. Nothing is worth that.

-Mir

KFLLCFII · Wed May 20, 2015 12:30 pm

Do these videos go through an FAA screening?

FoxBravo · Wed May 20, 2015 3:12 pm

For what it's worth, I liked it.

ikramerica · Wed May 20, 2015 3:35 pm

The current (previous now?) one was great. Hate to see it replaced.

rta · Wed May 20, 2015 3:41 pm

Cool, it looks like it was recorded on an A330 instead of the usual 777.

Honestly, I'm not really a fan of DL safety videos (except for the 80s one) but I did chuckle when they did the Harlem Shake and doge.

[Edited 2015-05-20 08:42:22]

ben175 · Wed May 20, 2015 3:51 pm

I absolutely love it! This is definitely going to make anyone under the age of 25 pay attention!

holzmann · Wed May 20, 2015 4:19 pm

Haha. Got a laugh or two. I like it.

aznmadsci · Wed May 20, 2015 5:00 pm

My only favorite bit was the Godzilla Cat on the Roomba. It is nice they still keep Deltalina around, especially when she wags "No Smoking".

ardian · Wed May 20, 2015 6:35 pm

Oh my that was a serious snoozefest... They are trying way to hard to be 'hip' and 'significant'. A majority of the pax wouldn't even recognize most of these memes/people/things. It's an awful blend; the boring facts of your regular flight safety movie combined with the internet hits which are absolutely the complete opposite. To me it doesn't work as the pace is way too slow to make it a 'snappy' movie with humour. There is an unbalanced mix between the heroes of viral videos, the memes and the youtube-stars. For someone that's part of the 9GAG-generation (sad but true), I can only shake my head in disbelief. Cringeworthy... Go big or go home if you'd like to be part of the internet culture Delta.

I really have a problem with Delta's safety movies. The first one that featured Deltalina had a serious 'camp factor', but nowadays they completely lost it. Perhaps it's the humour that's definitely not my cup of tea (the new AF video for example is much more ingenious and tongue-in-cheek/chic), but Delta is like the awkward uncle that tries to be cool during birthday parties. Delta; stop trying to make 'hip Delta safety videos' happen. It's not going to happen.

LAX772LR · Wed May 20, 2015 9:28 pm

Quoting ardian (Reply 14):
Delta; stop trying to make 'hip Delta safety videos' happen. It's not going to happen.

.....that ship's already sailed. You just somehow missed it.

I mean, we're sitting here talking about an airline safety video. They've gotten millions of views on social media, and even replays on the likes of CNN. That almost never really happened before.

smi0006 · Wed May 20, 2015 9:46 pm

That was horrific. I'm 26 and missed half the references, my father and grandfather would have no idea. My step father platinum with QF would be completely turned off the brand by this safety demo, seems whilst it may generate YouTube views it could be counter productive to the broader brand.

32andBelow · Wed May 20, 2015 9:51 pm

I got ever single reference. Not that funny, but whatever. Who watches these anyways on a flight?

deltal1011man · Wed May 20, 2015 9:52 pm

oh my..... I don't even have any words for this.

I made it about 25 seconds in before the stupid became to much.

A332DTW · Wed May 20, 2015 9:53 pm

I think they need to revamp their approach on these safety videos. It's just starting to get really old. Previous safety videos were OK, but if I'm a FF or FA on DL I could see how this will get really annoying after the second or third flight.

DesertFlyer · Wed May 20, 2015 11:27 pm

Harsh crowd. I think it's great and it's not like it'll be used forever. It's always fun when an large company is willing to have a bit of fun with something like this. It feels more human.

And you don't have to get the references to get the required information from the video.

PSU.DTW.SCE · Wed May 20, 2015 11:59 pm

Quoting Deltal1011man (Reply 18):
oh my..... I don't even have any words for this.

I made it about 25 seconds in before the stupid became to much.

Yeah....that's when it made me facepalm.

(was there a facepalm reference in there?)

spartanmjf · Thu May 21, 2015 12:05 am

Quoting LAX772LR (Reply 4):
A nice, Deltalina is back.

And that is what makes this really, really, really great!

Newark727 · Thu May 21, 2015 1:15 am

OK, the screaming goat did get a laugh out of me, but I hope they're not going to use this very long because it will date very quickly (some of the references already have.)

NYPECO · Thu May 21, 2015 1:50 am

Quoting KFLLCFII (Reply 7):

I'm pretty sure they don't actually intend on using this video for actual flights. It's 6 minutes long.

ozark1 · Thu May 21, 2015 2:38 am

If I had seen this about 2 years ago I would have found it appalling. But there has been a history of no one even looking up when the video is played or when the manual demo is done. So what airline gets the most media for something along these lines? WN of course. They are always showing f/a's rapping or singing or something off the wall. So I have to say that I completely understand what they are doing here. They are simply trying to appeal to those who are tech-savvy and won't listen or be captivated by anything short of this. Yes, it is disturbing to me that safety has taken a back seat to entertainment...very disturbing. But something like that seat moving when they didn't want to be next to the exit will stick in someone's head. Taxi out is one of the few times where, if there is an IFE system on board, you have their undivided attention since they can't use the laptops yet. So i can see both sides of it...slick..well made...childish...and seemingly flippant about safety.

Newark727 · Thu May 21, 2015 2:42 am

Actually, this video made me wonder: is there often more than one type of life vest stocked aboard an aircraft? They always introduce them as though you could get different kinds.

airportugal310 · Thu May 21, 2015 2:44 am

Quoting Newark727 (Reply 27):
Actually, this video made me wonder: is there often more than one type of life vest stocked aboard an aircraft? They always introduce them as though you could get different kinds.

I can't speak to other airlines, but HA does have infant life vests on the 767 and A330. Maybe 717 too but I can't recall

bohica · Thu May 21, 2015 4:21 am

OMG!!! Please tell me this is some sort of a joke.

Quoting KFLLCFII (Reply 7):
Do these videos go through an FAA screening?

Yes, and I hope they reject it.

KD5MDK · Thu May 21, 2015 5:14 am

I thought it was pretty funny and my wife asked if we could fly Delta now.

Quoting Airportugal310 (Reply 27):
I can't speak to other airlines, but HA does have infant life vests on the 767 and A330. Maybe 717 too but I can't recall

I would expect infant life vests on any flight that allows infants.

This was more like they purchased from two different vendors.

pjc747 · Thu May 21, 2015 5:20 am

Okay I'm a Delta fan, my father flew for Delta for 39 years. But seriously, these people in Atlanta are making the worst decisions, IMHO. This is an airline, not an entertainment venue. The videos with a grandma sipping tea in turbulence and a guy in a neck brace looking behind him are fine and droll, but this?

As a legacy carrier, among the top 3 largest airlines in the world, Delta ought to be poising itself as a high-end airline, elegant, classy, comfortable; I think airlines in general should allude to 1960's Pan Am days as much as is possible, and people would like that. I know the world is changed, more people fly, and many flights are like cattle cars on a train, but they should work to make flying romantic and worthwhile, and that will take people's minds of TSA problems and the inconveniences they might find in air travel as much as this silliness.

This is simply childish. Yes, most people know the information, but it ought to remain serious. I liked Delta's new brand in 2007, but it wore off quickly. If the board of Delta or any major US carriers are looking for a new Chairman, I'd volunteer in exchange for free F/J airfare.

Ytraveller · Thu May 21, 2015 5:35 am

Quoting pjc747 (Reply 30):

This is exactly how I feel! These are the safety videos I enjoy:

BA: http://youtube.com/watch?v=dcRqfZ5nO2A
AF (old): http://youtube.com/watch?v=R5k0buvMk9A
TG (old): http://youtube.com/watch?v=BKyMZPC_KpY

Sure the funny ones will get people's attention, but come on.

LAX772LR · Thu May 21, 2015 6:10 am

Quoting pjc747 (Reply 30):
but it ought to remain serious.

Says who?

Again, the whole point is to get people to view and (theoretically) pay attention to it. Mission accomplished.

airportugal310 · Thu May 21, 2015 6:31 am

Quoting KD5MDK (Reply 29):

"Expecting" and what actually is a regulatory requirement are two different things. Maybe it is required, maybe it isn't; I don't know the specific rule if it even exists. What I didn't state outright, which is my fault, is that it's actually verbalized in Hawaiians safety demo.

I've flown many an airline and have never seen that. But it's entirely possibly different vests for different strokes are onboard. Who manufacters them is of no consequence; as long as the vest are properly inspected they are good to go

b747400erf · Thu May 21, 2015 6:31 am

Internet meme? Grumpy cat wants to remind people what the phrase internet meme really means. I am sure all the social media addicts will love this video.

EA CO AS · Thu May 21, 2015 7:58 am

I'm normally a fan of Delta's safety videos, but this one misses the mark. Badly.

aloha73g · Thu May 21, 2015 8:01 am

A coworker and I watched it today and we both thoroughly enjoyed it. There was a lot hidden in there and I'm sure repeat viewing will result in more being noticed. Granted, we are both cat people so the opening kitty pianist and the roomba cat had me 100% interested from the get go.

I think unusual safety presentations are the wave of the future. If it gets people to pay attention I think it's fine. Between all the crazy stuff NZ has done (nudity, Betty White, Richard Simmons...) and DL's recently frequent refreshes I have to say I enjoy the variety and creativity.

-Aloha!

Mir · Thu May 21, 2015 2:09 pm

Quoting pjc747 (Reply 30):
The videos with a grandma sipping tea in turbulence and a guy in a neck brace looking behind him are fine and droll, but this?

Those were silly too. I don't see why this is that much worse.

-Mir

cokepopper · Thu May 21, 2015 7:54 pm

Say what you will, the new Safety videos at Delta are effective,
and people are talking.
some insight here:
https://www.youtube.com/watch?v=4dVrCe9nz2k

LAX772LR · Thu May 21, 2015 8:34 pm

Quoting cokepopper (Reply 38):
Say what you will, the new Safety videos at Delta are effective,

Heck, the fact that we're still talking about it, is evidence to that effect

cokepopper · Thu May 21, 2015 8:39 pm

Good Morning America even had this to say:

http://abcnews.go.com/GMA/video/delt...et-est-safety-video-viral-31201195

KD5MDK · Fri May 22, 2015 6:10 am

Quoting aloha73g (Reply 36):
I think unusual safety presentations are the wave of the future.

VX certainly takes theirs to a new extreme, since they appear to do the whole dance in a hanger with 3 feet between chairs rather than in an aircraft.

litz · Fri May 22, 2015 6:02 pm

Quoting aznmadsci (Reply 13):
It is nice they still keep Deltalina around, especially when she wags "No Smoking".

Considering she became an internet meme after the original video was posted .... and this video is a collection of memes ... yep, had to be in there.

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