It will be interesting to see what they have planned. They've been interesting to watch, but since their founding they have flown a relatively changeable schedule, both from day to day during the week and from season to season. Quite a few route changes. And while there are certainly some business ties between the Memphis area and the gulf coast, their most consistent market from Memphis to the coast isn't seemingly focused on business travel.
Their addition of Atlanta / DeKalb Airport certainly has promise for business travel. But here's their schedule from Memphis for a week I picked in mid July:
1910 - 2155 Sunday (departs Olive Branch Airport)
0905 - 1145 Monday (departs Memphis International)
0805 - 1045 Tuesday (departs Memphis International)
1325 - 1605 Wednesday (departs Olive Branch Airport)
1200 - 1440 Thursday (departs Memphis International)
1400 - 16:40 Friday (departs Memphis International)
It's not without merit...morning flights early in the week are often favored by people starting their business travel week, and afternoon returns later in the week for people coming back home. But it's a pretty thin schedule and lacks the consistency frequent travelers value -- if the client can meet me on Tuesday this time but next time it's a Thursday I can't count on the schedule. And the split between the two Memphis airports isn't friendly, either. Quirks like this limit their potential market, and while they only need a tiny amount of traffic to fill their planes, I would highly doubt they never have an empty seat.
Their ambitions are curious...to mention El Paso and Charleston SC
as west and east limits makes me smile a bit. Can't imagine they'll fly nonstop from MEM
to either given the distance, so one would think they are imagining markets to reach ELP
from intermediate points.
Certainly interesting to watch, and there is a definitely gap in serving business traffic in smaller markets. Curious to see if they find a way to successfully serve a segment of that market.